The document discusses merchandising activities of Nestle Bangladesh Ltd. (NBL) at the point of purchase. It analyzes NBL's strategies around acquiring shelf space, implementing planograms, merchandiser activities, and sales impacts. Key findings include that space allocation influences consumer choice, and NBL's space management program has helped increase shelf space and sales over time. Recommendations focus on improving forecasting, customizing solutions for each store, and clarifying the planogram concept for merchandisers and retailers.

1. ’’ An Objective Study of Current Merchandising Activities of Nestle Bangladesh Ltd. (NBL) and It’s Role on Point of Purchase Along With Some Recommendations for Improvement’’

13. Sales Impact of Merchandising Figure 6: Growth comparison between outlets of different frequency of merchandiser visit

14. Bad Goods Controlling by Merchandising Figure 7: MR comparison between the outlets of different frequency of merchandiser visit.

15. Bad Goods Controlling by Merchandising Figure 8: Market Return Comparison between space & non space outlet

21. Space Capturing by Space Management Program Sq. Ft Sq. Ft Sq. Ft Sq. Ft No. of Outlets No. of Outlets No. of Outlets No. of Outlets 2004 2005 2006 2007 2004 2005 2006 2007 48,000 54,304 60,733 64141 4800 5048 5960 6278

26. Comparative Status between Space & Non Space Outlet Figure 2: Percentage contribution of total SM & Non SM outlet in Savar Figure 1: Percentage of total SM & Non SM outlet in Savar

28. Impact of display program on Sales Figure 5: Growth Comparison between display outlet & non display outlet

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