The document outlines the vision, mission, values, and strategies of GENRA Bar & Restaurant. It aims to be the top bar and restaurant globally by offering a variety of high quality foods and drinks at affordable prices and excellent service. It will strive for constant improvement, teamwork, and honest operations. Key strategies include exceptional service, consistent quality, financial management, and cost control. It will compete with Cowboy Grill, Padi's Point Rouge, and Rouges Sports Bar located nearby in Malate, Manila.

2. Vision We envision to be the world class bar and restaurant by offering new variety of foods, beverages, promos and events and by providing excellent service to our customers. To established a reputable name by constantly satisfying our customers and to be not only on top of this industry but to remain consistently on top.

3. Mission To sell delicious and remarkable food and beverages. That the food and beverages we sell meets the highest standards of quality, freshness, nutritious but in affordable price. To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work. To have every customer who comes through our doors leave impressed and excited to come back again. To create and maintain a bar and restaurant that is comprehensive and exceptional in its attention to every detail of operation. To provide all who work with us a friendly, cooperative and rewarding environment which encourages long- term, satisfying, growth employment. To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry.

6. Market Competition

7. Products

8. GENRA BAR & RESTAURANT Cowboy Grill Padi’s Point Rouge Appetizer and Salad Appetizer and Salad Appetizer and Salad Appetizer and Salad Chicken wings Buffalo Onion Rings Padi’s Chicken Wings Manggaqng Hilaw Tokwa at Baboy Nachos Sinuglaw French Fries Kilawing Tanigue Squid Balls Kilawing Tanigue Tokwa at Baboy Mushroom Burguingon Cheese Sticks Mushroom Poppers Potato Skin Potato Skin French Fries Potato Skins Ensaladang Talong Ensaladang Talong Chicken Wings Cheese Sticks Chesse Sticks Ensaladang Mangga Manggang Hilaw Crunchy Calamares Squid Balls Calamares Frittos - Onion Rings Chicken Wings Sour Pork Skin - Muchos Nachos - Glass Noodle Salad - Tokwat Baboy - French Fries - Maggang Hilaw w/ Bagoong -

9. GENRA BAR & RESTAURANT COWBOY GRILL PADI’S POINT ROUGE SOFT DRINKS AND JUICES SOFT DRINKS AND JUICES SOFT DRINKS AND JUICES SOFT DRINKS AND JUICES Coke Mineral Water Pepsi product Coke Diet Coke Ice tea (Glass) Cali (Shady/Ice) Diet Coke Sprite Ice tea (Pitcher) Magnolia Water Sprite Diet Sprite Mango (Glass) Diet Sprite Royal Mango (Pitcher) Royal Soda Orange (Glass) Soda Tonic Orange (Pitcher) Tonic Mineral Water Pineapple (Glass) Mineral Water Ice tea (Glass) Pineapple (Pitcher) Ice tea (Glass) Ice tea (Pitcher) Calamansi (Pitcher) Ice tea (Pitcher)

10. PRICE

11. GENRA BAR & RESTAURANT COWBOY GRILL PADI’S POINT ROUGE Appetizer and Salad P Appetizer and Salad P Appetizer and Salad P Appetizer and Salad P Chicken wings Buffalo - Chicken Wings P421 Padi’s Chicken Wings P350 Manggaqng Hilaw P150 Tokwa at Baboy - Nachos P275 Sinuglaw P250 Tokwa at Baboy P200 Kilawing Tanigue - Squid Balls P275 Kilawing Tanigue P220 French Fries P130 Mushroom Burguingon - Cheese Sticks P275 Mushroom Poppers P130 Potato Skin P140 Potato Skin - French Fries P275 Potato Skins P150 Ensaladang Talong P200 Ensaladang Talong - Manggang Hilaw P110 Cheese Sticks P100 Cheese Sticks P280

12. GENRA BAR & RESTAURANT COWBOY GRILL PADI’S POINT ROUGE SOFT DRINKS AND JUICES P SOFT DRINKS AND JUICES P SOFT DRINKS AND JUICES P SOFT DRINKS AND JUICES P Coke - Mineral Water P36 Pepsi product P70 Coke P75 Diet Coke - Ice tea (Glass) P49 Cali (Shady/Ice) P55 Diet Coke P75 Sprite - Ice tea (Pitcher) P200 Magnolia Water P75 Sprite P75 Diet Sprite - Mango (Glass) P50 Diet Sprite P75 Royal - Mango (Pitcher) P200 Royal P75 Soda - Orange (Glass) P50 Soda P75 Tonic - Orange (Pitcher) P200 Tonic P75 Mineral Water - Pineapple (Glass) P50 Mineral Water P75 Ice tea (Glass) - Pineapple (Pitcher) P200 Ice tea (Glass) P75

18. The plant Location of GENRA Bar and Restaurant is at the Jorge Bocobo St. corner Remedios Malate, Manila. We decided to locate our Business at this place because there’s a proven demand in that area, it is a prominent night life for people, there’s existence of related industries, there’s a lot of establishment and near to the transportation hub. GENRA BAR AND RESTAURANT

19. Cowboy Grill The COWBOY GRILL is located at Remedios St. Corner Madre Ignacia Malate, Manila. It is also part of the In-Demand place for a Ktv, Disco, Bar and Restaurant establishment. It is quite near in our chosen place and we consider it as one of our great competitor.

20. Padi ’ s Point The PADI’S POINT is located at Remedios St. Corner Mabini Malate, Manila. It is one of the illustrious Bar in Malate because it already created a good impression to the people. They have now many branches all over the Philippines. However, one of our goals is to penetrate the existing market that Padi’s Point already established .

21. Rouges ROUGES Sports Bar is located at Mabini St. Malate, Manila. There are no pictures of their Bar because I was prohibited by the guard to take a picture that’s why I only pictured the street where the Rouges is located. Rouges is a sister company of renowned L.A cafe and it is one of the great competitor we have. However, we can capture its market by offering a more variety of foods and beverages, promos and by having products that has a good quality but in a LOW PRICE.