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Every brand should be a media property. Welcome to Content Marketing.
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Content marketing
1.
CONTENT MARKETING
@rontite CEO, The Tite Group
2.
IT ALL STARTED WHEN
I WAS WATCHING PRIME TIME SPORTS ON ROGERS SPORTSNET
3.
ROGERS
ROGERS ROGERS CABLE CONTENT WIRELESS CABLE RADIO TV WEB BLOGS LIVE ADS
4.
WIRELESS
MOBILE CABLE RADIO TV WEB BLOGS LIVE ADS INTERNET ON DEMAND ROGERS HAS CREATED THEIR OWN ECOSYSTEM
5.
MEDIA PROPERTIES ARE ACTING LIKE BRANDS
6.
BUT
7.
WIRELESS
MOBILE CABLE RADIO TV WEB BLOGS LIVE ADS INTERNET ON DEMAND
8.
WIRELESS
MOBILE THEY STILL NEED SOMETHING CABLE RADIO TO TALK TV WEB BLOGS PRINT ADS INTERNET ABOUT ON DEMAND
9.
CONTENT THE STUFF THAT PEOPLE
WANT TO (AND CAN) SEE/WATCH/HEAR/READ
10.
CONSUMERS
11.
NO ONE WANTS TO
BE PITCH SLAPPED
12.
CONSUMERS WANT YOU TO SOLVE THEIR PROBLEM
13.
14.
15.
OPEN HONEST TRANSPARENT
16.
THEY WANT TO DO
BUSINESS WITH BRANDS THAT SHARE THEIR VALUES
17.
BRANDS NEED TO BECOME MEDIA
PROPERTIES
18.
CONTENT MARKETING
19.
20.
21.
22.
23.
RISE OF THE NICHE MARKET
24.
LOW COST OF PRODUCTION
25.
DIGITAL DISTRIBUTION
26.
THE APPROACH
27.
START WITH YOUR BRAND BELIEF
28.
29.
CONSUMPTION
CURATION CREATION CONNECTIONS
30.
THANKS @rontite
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