1. Presented by : Ronya Al Salem

3. Mission Without having their car to showcase, Lexus mission to was to create a virtual personal experience to engage consumers. To target a new audience for Lexus To make the car look sporty. To take advantage of social media in attempts to have a successful interactive experience.

4. Lexus plays out a test drive film, where the consumer interacts with Tony to avoid trouble. Gang trying to steal your Lexus CT 200h. 12 minute experience- can upload picture though Facebook, and use your microphone to recorded phrases. You can also control where you look .

5. Social Media Facebook- In the experience the consumer can control the camera, and which music to play. They even let the player make their own decisions to keep the adventure going.

9. 44+ million site visits

10. Achievement 44+ million site visits, Skinny – digital agency- won FWA 2010 Peoples choice award. Lexus also achieved their accomplishment of putting Lexus in the hearts of young people.

11. Public Relations Is a prime tool for Lexus Dark Ride campaign.