1. MARKET SURVEY
BY,
JIBIN PHILIP
S2 MBA
MACFAST

2. HOWSATISFIEDARETHERETAILERSOFVARIOUSFASTMOVINGCONSUMERGOODS??
CONDUCTARETAILSURVEYTOFINDOUTTHEINCENTIVES,MOTIVATIONALPLAN,
COMMISSIONMARGIN,ANDSATISFACTIONLEVELFORTHEPRODUCTSOFFOLLOWING
PRODUCTS:
•HINDUSTANLEVER
• INDIANTOBACCOCOMPANY
• PROCTERANDGAMBLE
A MARKETSURVEYWASCONDUCTEDBASEDONTHE
FOLLOWING QUESTION INFOUR DISTRICTSINKERALATOGET INFORMATIONABOUT
THE RETAILERSATISFACTION LEVEL .THESURVEYWILL BEHELPFULIN
UNDERSTANDING THERELATIONSHIP BETWEENTHECOMPANYANDRETAILERS.

3. The market survey was conducted using a
random survey where the retailers was selected from a group of retailer in the
district. A table questionnaire was created to know the various schemes, margin
and incentives etc another questionnaire was created to know the level of
satisfaction. Data was complied from different retailer in different districts. The
survey was conducted in a systematic way as to meet the requirement of the
survey.

4. schemes Hindustan
lever
Indian
tobacco
company
Procter and
gamble
retailers Area of
survey
product Bru, clinic plus, red
label, fair and
lovely, axe,
pepsodent,
lifebuoy, lux,
vim,,Vaseline,
domex
Sunfeast,
aashirvad,
bingo,
candyman,
classmate,
vivel, superia,
cigarettes
Tide, ariel,
Gillette,
pampers,
whisper, vicks,
Duracell, puma,
pringles, head
and sholders,
old spice
Kerala stores ,
Sakhaliya stores,nithya
hyper market,pops
super, g-mart,
Super and spices
hyper
market,More,reliance
stores
kottayam
Incentive Cash discount
according to qty
of purchase
Gift product
and cash
discount
Cash discount according to qty of
purchase
Based on
location
Commission
Margin
5-20 Rs per unit 0.25 -10 Rs per
unit
3-10 Rs per unit various product have
different margin
Motivational
plan
Name board for
store and
discount in cash
discount in
cash &free
products for
bulk purchase
Seasonal
scheme,
samples,
discount in cash

5. schemes Hindustan
lever
Indian
tobacco
company
Procter and
gamble
retailers Area of
survey
product Bru, clinic plus,
red label, fair and
lovely, axe,
pepsodent,
lifebuoy, lux,
vim,,Vaseline,
domex
Sunfeast,
aashirvad,
bingo,
candyman,
classmate,
vivel, superia,
cigarettes
Tide, ariel,
Gillette,
pampers,
whisper, vicks,
Duracell,
puma,
pringles, head
and sholders,
old spice
Lulu
mall,oberio
mall
Ernakulam
Incentive Cash discount
for bulk
product,
Gift product
and cash
discount
display offer according to qty
of purchase
Based on
location
Commission
Margin
3-20 Rs per
unit
0.25-15 Rs per
unit
5-20 Rs per
unit
Different
product
varying
margin

6. schemes Hindustan
lever
Indian
tobacco
company
Procter and
gamble
retailers Area of
survey
product Bru, clinic plus,
red label, fair and
lovely, axe,
pepsodent,
lifebuoy, lux,
vim,,Vaseline,
domex
Sunfeast,
aashirvad,
bingo,
candyman,
classmate,
vivel, superia,
cigarettes
Tide, ariel,
Gillette,
pampers,
whisper, vicks,
Duracell,
puma,
pringles, head
and sholders,
old spice
Super stores aleppey
Incentive Cash discount
according to qty
of purchase
Gift product
and cash
discount
Cash discount according to qty
of purchase
Based on
location
Commission
Margin
5-20 Rs per unit 0.25 -10 Rs per
unit
3-10 Rs per unit various
product have
different
margin

7. schemes Hindustan
lever
Indian
tobacco
company
Procter and
gamble
retailers Area of
survey
product Bru, clinic plus,
red label, fair and
lovely, axe,
pepsodent,
lifebuoy, lux,
vim,,Vaseline,
domex
Sunfeast,
aashirvad,
bingo,
candyman,
classmate,
vivel, superia,
cigarettes
Tide, ariel,
Gillette,
pampers,
whisper, vicks,
Duracell,
puma,
pringles, head
and sholders,
old spice
pathanamthit
ta
Incentive Cash discount
according to qty
of purchase
Gift product
and cash
discount
Cash discount according to qty
of purchase
Based on
location
Commission
Margin
5-18 Rs per unit 0.25 -15 Rs per
unit
4-15 Rs per unit various
product have
different
margin
Motivational Name board for discount in Seasonal

8. questionaire
1. As a retailer are you satisfied with the FMCG of different companies?
Location Hindustan
lever retailer
satisfication
Indian
tobacco
company
Procter and
gamble
Majority
Percentage of
satisfaction
kottayam yes yes no 75%
Aleppy yes yes yes 90%
pathanamthit
ta
No yes yes 60%
Ernakulam no yes yes 80%

9. From the survey I was able to understand the level of
satisfactionoftheretailer andmajorityofthe retailersaresatisfied.astheconsumers
given small margin for a product where the retailer is able to sell huge number of
fmcg productwhichatanaggregatecreate goodamountofprofittotheretailer,sothe
retailersaresatisfied.