“100 Trends: What’s Up In Business & Culture For 2013”, covers 100 new trends in digital marketing which are influencing how we live and work this year. Relevant to marketers and business professionals, the report goes in-depth into new trends in the arts, business, communities, food, marketing and technology. Download the full report here: http://100trends.room214.com/ The report was compiled over months of analysis and online data monitoring by the Room 214 research team to uncover the rising themes that were driving changes in popular conversation. What resulted was an invaluable look into the mindset of consumers and culture for the upcoming year. In an ever-changing world, business leaders and marketing professionals are constantly on watch for shifts in culture. Ideating around these shifts can mean the difference between a marketing campaign that flops and one that makes a real impact. So there are all of these trend lists on the web, ranging from the obscure to the obvious, the insightful to the banal, edicts from on high to mainstream front-page news. We get it. They’re fun to make and easy to read. But what’s the point? That sweet moment of inspiration and innovation, and of course the ensuing questions: What new foods will we see on menus? Which burgeoning digital communities should we sign up for? Will we finally have flying cars this year? Although sometimes these “trends” don’t ultimately amount to much, and since we’re pretty sure flying cars aren’t happening anytime soon, we thought we’d make a list of the things that intrigue and inspire us at work, at home, and online to see what larger cultural trends surface. Here are some themes we’re seeing: You Today: You change. You evolve. You improve. Every day. You In Charge: You are no longer beholden to brands, to limitation, to lack of choice. You Share: You don’t need to own what you can borrow. “You”, Plural: “You” is not just one – we’re all in this together. You Care: You think about the social and environmental implications of the way you live your life. You Make: You are not content with prepackaged. Instead, you create for yourself.

2. 100 TRENDS
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4. 100 TRENDS | ARTS & LEISURE
09. Musicians Get
Paid
Digital Streaming Services
Supplant Some Piracy
It is widely believed that music piracy did
much to topple music industry profits,
with artists now looking to touring,
merchandise and licensing to make a living. Record companies and entrepreneurs have
finally caught up with what music fans have wanted all along – access to all music,
anywhere and all of the time. Spotify, Pandora and similar services make that possible
while supplanting the urge to download tracks from questionable sources.
As paid subscriptions and advertising revenue increase, so have payments to artists.
SoundExchange, the main digital royalty tracking and distribution organization, now
consistently distributes over US$100 million to artists each quarter. Hopefully this marks
the path away from piracy toward a more practical, enjoyable, fair and sustainable method
for listening to our favorite jams.
SoundExchange Tops $1 Billion in Total Payouts, Surpasses $100 Million in Q1
Billboard.biz, June 18, 2012
SoundExchange
10. NBA Hipsters
Basketball Ball Stars Don
Thick-Rimmed Glasses And
Bowties
Traditionally some of the biggest
trendsetters in sports, NBA players have
recently begun dressing more like Brooklyn record store clerks than streetballers. When
Kobe Bryant is photographed in red skinny jeans, you know something is up.
In reaction against the baggy clothes and b-boy style that ruled the courts for decades,
geek chic is now how NBA stars stand out off the court – plaid shirts, paperboy hats, and
skinny ties abound. In other words, goodbye Foot Locker, hello Bonobos.
And of course there’s the inevitable tumblr blog to track the latest trendy baller sightings.
Check the NBA Hipsters page for what’s hot among the more fashionably-daring elite
athletes of the NBA.
NBA Hipsters on tumblr
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6. 100 TRENDS | BUSINESS
25. Product Subscriptions
Socks, Razors And More At Your Door Every Month
Product subscriptions have kicked into overdrive. Grooming essentials, bulk basics, apparel,
creative supplies and trendy trinkets are just a few of the myriad goods that can be purchased
via an online subscription and periodically shipped to your door. Buyers love the convenience
and investors love the recurring revenue.
While many subscription services have been created from the ground up as tech startups,
there’s every chance that big retailers will start offering similar services to cost-conscious
subscription fans. Meanwhile, smaller players like Bespoke Post will continue to pitch super-
unique monthly experiences-in-a-box to connoisseurs of what’s new.
Bespoke Post
26. “Topless” Meetings
No Laptops/Phones/Tablets Allowed
Frustrated by distractions and disengaged participants, some companies have instituted
old school screen-free meetings. While connectivity is key for more and more offices,
sometimes it’s nice to turn it all off and have a chance to practice those social skills with
an actual face-to-face conversation. It’s also a good way to see which employees are the
first to suffer social media withdrawal.
What is a Topless Meeting? wiseGEEK
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8. 100 TRENDS | COMMUNITY & SOCIETY
37. Indie Gaming Gets Its Own Console
The Little Game System That Might
Industry observers have predicted the death of the home video game console for years, but
Microsoft, Sony and Nintendo continue to occupy a place in living rooms around the world.
Now there’s a new game in town – OUYA (pronounced “ooh-ya”). The Android-based, Yves
Behar-designed, Kickstarter-funded system will take on the big guns in 2013.
This product has the potential to represent the true mainstreaming of crowdsourced goods.
After raising US$8.5 million on Kickstarter, some big name developers quickly came on
board to support the system. And because it runs on the hugely popular Android platform,
thousands of developers already have the capability to make games for it. Finally, at just
$99, it undercuts the competition on price. Not just a video game console, OUYA may be
crowdfunding’s hockey stick moment.
OUYA on Kickstarter
OUYA official site
38. Make Your City Awesome
Lowkey Funders Support “Awesome” Projects
The Awesome Foundation, comprising 59 chapters in 12 countries, is a growing “network
of people dedicated to the forwarding of awesomeness in the universe”. Each chapter
solicits project ideas, and offers a series of monthly US$1,000 grants to help see the best
ones to fruition.
From San Antonio to Ulaan Bataar and Berlin to San Francisco, artists and activists have
completed cool small-scale projects with the aim to make their cities just a little bit cooler.
357 projects later, that’s a lot of awesome spread to cities around the world. Does your
city support awesomeness?
The Awesome Foundation
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10. 100 TRENDS | FOOD
43. Bacon Dust
As Pork Belly Futures Rise, So Bacon Shall Become A Rarer Treat
Food prices are on the rise, and bacon is no exception. Climate change and increased
demand have put upward pressure on pork prices, which may mean we’ll see fewer
extreme bacon gut busters on menus.
Instead, chefs are turning to portion control by serving bacon in bits, cooked until crisp
and dry, then buzzed in a food processor to accent a whole array of dishes both sweet
and savory. The salty strips are also showing up in baked goods and deserts with
increasing frequency – bacon mints, anyone?
44. Classy Cocktail Mixers
Home Mixologists Class It Up
Craft beer, whisky, vodka and other spirits abound in
liquor stores, yet the mixer aisle is still crammed with
high-fructose corn syrup-laden concoctions that feel more
Kool-Aid than cosmopolitan. But smallscale entrepreneurs
are looking to change that.
Real fruit juice, agave syrup, organic herbs, and an artistic
touch are the hallmarks of this new breed of booze
brighteners. In fact, a healthy handful of entrepreneurs
have successfully funded cocktail bitters companies on
Kickstarter in the past year. Your old fashioned will never
be the same.
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12. 100 TRENDS | MARKETING
65. A/B Test Everything
Let Your Fans Decide What Works
Digital marketing allows us to easily test multiple versions of advertisements, marketing
messages and design elements. Without the need to print massive quantities of a finished
product, savvy marketers have taken to A/B testing everything they do. An experimental
sample of two emails, ads or page layouts can help determine which version has more
impact. Then it’s as simple as taking the better one and pushing it to the entire targeted
audience. This technique is also helpful for determining how different audiences react to
the same message. A/B testing should be a basic tool in every marketer’s repertoire.
Google AdWords
ABtests.com Learn. Share. Improve your conversations every day.
66. Ask Why
Why Do You Care About Your Brand? Why Should Anyone Else?
All of the conversation around
quantitative analysis of social media
post performance, engagement levels,
followers and sentiment is important
for improving data integrity industry-
wide. However, the effort to optimize
toward the perfect post can reduce the
spontaneity and sense of human-to-
human interaction that defines social
engagement.
With that in mind, it is important to
understand what it is about your brand
that excites you every day and how that
should excite your audience. After all,
social media is about driving organic
real-life discussion about the day’s most
interesting topics. If you want your brand
to be part of the conversation, you need to be interesting enough to talk about. This is
often less feature-specific and more about brand essence. What are your fans already
saying without prompting from “official sources”? How can you encourage even more
such discussion?
So while quantitative analysis is vital for tracking campaign ROI, it also behooves you to
not forget the qualitative because people are savvy – we all know the difference between
corporate robo-posts optimized for engagement and real social media conversation starters.
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14. 100 TRENDS | TECHNOLOGY
81. 3D Printing = Invention Revolution
3D Printing For All
Office supply giant Staples recently announced a plan to introduce 3D printing services
at select retail locations in 2013. Forward-thinking designers have been using 3D printing
machines for rapid prototyping, machine part manufacturing and just plain fun for several
years. But now we’ll all have a chance to become acquainted with the process. We may
soon see print-your-own toys, tools and replacement parts as a result. This takes Made in
the USA to a whole new level.
Staples announces in-store 3-D printing service CNN, December 2012
MakerBot desktop 3D printer
82. Arduino
The Next Wave In Computing
Check out any online forum for tinkerers and DIY gadget makers, and you’re bound to
find tons of talk about Arduino. It’s an open-source electronics prototyping platform,
developed in Italy in 2005, that consists of a microcontroller and interchangeable circuits
with a complimentary programming language that engineers and enthusiasts can use to
create all sorts of devices. LEDs, GPS units, power controllers and light sensors are just a
few of the components available for building customized robots and gadgets.
Arduino enthusiasts have made musical instruments, home lighting controllers, games,
and Lego robots among hundreds of other creations posted online. This could be the
beginning of a custom electronics revolution.
Arduino official site
Arduino Community
40 Arduino Projects on the Web Hack n Mod
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15. 100 TRENDS
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