Presentation on using game dynamics and game mechanics in marketing programs.

1. GAME-BASED MARKETING Presented by James Clark Co-Founder, Room 214 @jamesoclark, @Room_214 #AMAReadyTalk

2. Gamification The process of increasing user engagement and/or participation by integrating game mechanics and dynamics into your site, service, community to drive participation and engagement Source: Wikipedia.org

3. Game Mechanics The elements of a game that allow for a fun and engaging user experience. Including, but not limited to: goals, points, collecting badges, awards, trophies, etc.; rankings and leaderboards, levels, exchange of virtual goods and currencies and feedback loops Source: Wikipedia.org

4. Game Dynamics The compelling motivational nature of the game is the result of the desires and motivations: reward, status, achievement, self-expression, competition, altruism Source: Wikipedia.org

5. The 4 Fun Keys Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation source: xeodesign.com

6. Game Zen “ Games should be easy to pick up, instantly engaging, and offer somewhere to go once you are engaged.” – Trip Hawkins, Founder, Digital Chocolate

8. Game Mechanics and Human Desires Source: Bunchball: Gamification 101 Whitepaper

14. Game Mechanics in Use

15. Accomplishment + Viral

16. How Most Businesses Create A Challenge Source: Julie Dirksen, Creating Game-like Engagement for Learning

17. How Games Create Challenge Source: Julie Dirksen, Creating Game-like Engagement for Learning

18. Fun = Learning “ Fun is just another word for learning”

21. Future of Kiva Who is Kiva’s biggest competitor? “ I think our biggest competitor is actually, probably Zynga. It’s not other nonprofits it’s actually competing for people’s attention. That fantasy football player in Canton, Ohio who might play two hours of Farmville at night, how do we get them to think about Uganda?…If building a real farm on Kiva can be as compelling as building a virtual farm on Facebook, then I think we’ve done our jobs really well.” - Kiva, President Premal Shah VS

23. You’ve Got To Read

24. Resources Articles: HOW TO: Use Game Mechanics to Power Your Business , Mashable, http://goo.gl/3ubh SCVNGR’s Secret Game Mechanics Playdeck , Tech Crunch, http://goo.gl/IR6s Mint Turns Personal Finance Into a Game. It’s Better Than It Sounds , Tech Crunch, http://goo.gl/AlPX Kiva President on the Next 5 Years and Why Zynga is Their Biggest Rival , Tech Crunch TV, http://goo.gl/lU3b Jane McGonigal: Gaming Can Make a Better World , TED Talk, http://goo.gl/xiKd Get Ready for the Decade of Gamification, MercuryNews.com, http://goo.gl/7W4r People to Follow: Amy Jo Kim, @amyjokim, http://shufflebrain.com Gabe Zichermann, @gzicherm, co-author of: game-based marketing , http://gamebasedmarketing.com , http://gamification.co Companies Doing Cool Things: Badgeville, http://badgeville.com/ FanAppz, http://fanzpps.com BigDoor, http://bigdoor.com Bunchball, http://bunchball.com

25. Thank You.