LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.

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1Wednesday, June 19, 2013

2. Because video works. It's one of the most effective and efficient ways to deliver the message about your
organization, services, and products to customers, prospects, and other key stakeholders.
Due to its effectiveness, digital video has become the fastest-growing communication vehicle for marketers
and is expected to lead all advertising growth in 2013 and beyond.
WHY DIGITAL VIDEO MARKETING?
“Watching video content on computers has become just as popular
as watching video content on TV among online consumers.”
Neilsen, Multi Screen Video Report, May 2012
Content Marketing Formats Used in North America
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3. • Largest platform: 154 million monthly viewers in U.S.
• World's second largest search engine behind Google
• Sizable and engaged audiences in B2C and B2B verticals
• Offers hyper-targeted video advertising
• Significant impact on search engine optimization (SEO)
• Only video platform currently available on all devices:
PC/Mac, phones, tablets, game consoles, connected TVs
WHY YOUTUBE?
As the largest video platform, YouTube provides a tremendous opportunity for organizations of all sizes to tap
into the effectiveness of video marketing.
By incorporating digital video into your overall marketing strategy, you can deliver dramatic and measurable
results for your brand that go beyond views to achieve the actions that matter most.
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4. HOW DO I TAKE ADVANTAGE?
Like any digital or social media platform, effectively marketing on YouTube takes time and practice to master, but
there are a number of things you can start doing immediately that will have a dramatic impact on your success.
We’ll cover the most important categories in our live discussion today and links to these resources are included
at the end of this presentation:
• One Channel Design & Trailer: Content on Every Device
• YouTube Analytics: Measure What Works
• Creator Playbook: Optimization & Best Practices
• Creator Hub & Academy: Ongoing Learning
• YouTube Trends: Research & Video Insights
• YouTube Advertising: TrueView & Google Adwords for Video
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5. ONE CHANNEL DESIGN & TRAILER
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6. YOUTUBE ANALYTICS
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7. CREATOR PLAYBOOK
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8. CREATOR HUB & ACADEMYText
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9. YOUTUBE TRENDS
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10. YOUTUBE ADVERTISING
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11. LINKS TO ADDITIONAL RESOURCES
• One Channel Design & Trailer: Content on Every Device
• http://www.youtube.com/onechannel
• YouTube Analytics: Measure What Works
• http://support.google.com/youtube/bin/topic.py?hl=en&topic=3025741&parent=3014745&ctx=topic
• Creator Playbook: Optimization & Best Practices
• http://www.youtube.com/yt/playbook/index.html
• Creator Academy: Self-Guided Courses
• http://creatoracademy.withgoogle.com/course
• Creator Hub: Tools, Blog & Latest News
• http://www.youtube.com/yt/creators/
• YouTube Trends: Research & Video Insights
• http://youtube-trends.blogspot.com/
• YouTube Advertising: TrueView & Google Adwords for Video
• http://www.youtube.com/yt/advertise/index.html
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12Wednesday, June 19, 2013