In this case study, we cover the custom Facebook quiz application Room 214 built for The Linux Foundation. The app was featured on TechCrunch, ZDNet, Geek.com and more!

1. YOUR SOCIAL MEDIA AGENCY CUSTOM FACEBOOK APPLICATION: The Linux Foundation 1
Case Study:
CUSTOM FACEBOOK QUIZ
Client: The Linux Foundation
Goals and Expectations
The goals for this Facebook application were to boost registrations for the LinuxCon conference,
spread awareness of the 20th Anniversary of Linux, engage with Linux enthusiasts online and
increase the reach of the Linux Foundation brand.
Features:
Engaging quiz questions designed to create affinity between respondents and Linus
Custom character illustration and design offering a friendly brand experience
Exclusive 25% savings on LinuxCon registration providing incentive to engage with the brand
Quiz results and badges designed to encourage viral sharing
Benefits:
Respondents took part in an engaging brand experience
Unique custom content provided visibility to thousands of friends of Linux Foundation fans
Strong incentive to encourage LinuxCon registrations
Results:
1,399 respondents shared content from the quiz
25,536 visitors took the quiz, with 91% completing the entire quiz
35,593 total quiz page views
Articles on TechCrunch, ZDNet, Geek.com and Business Insider with over 250 social shares
/Room214 @Room_214 /Room214

2. YOUR SOCIAL MEDIA AGENCY CUSTOM FACEBOOK APPLICATION: The Linux Foundation 2
CUSTOM ILLUSTRATION AND
DESIGN
• Design focused on making the
brand friendly
PROMOTION OF LINUXCON
• The app had a strong focus
on promoting the upcoming
conference
ENGAGING QUESTIONS
• Fans were drawn into an
experience with the app and
the brand
/Room214 @Room_214 /Room214

3. YOUR SOCIAL MEDIA AGENCY CUSTOM FACEBOOK APPLICATION: The Linux Foundation 3
PERSONALIZED QUIZ
RESULTS
• Fun, and shareable, quiz
results given to every visitor
CUSTOM BADGE ILLUSTRATION
• Entertaining and engaging
badges for fans to share
INCENTIVE TO REGISTER
• Respondents were given an
exclusive 25% discount on
registration for LinuxCon
/Room214 @Room_214 /Room214