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Travel Channel's Social Media Trifecta

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Room 214
Room 214

Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement and Launching Viral Applications. Presented by James Clark, co-founder of Room 214

Entretenimiento y humorTecnologíaEmpresariales
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Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement to Launching Viral Applications
WHAT’S UP FACEBOOK FANS!!!!
What Comes First? Platforms People or
POST PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O ,[object Object],[object Object],[object Object]
Breaking it Down
Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influencer ID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook/MySpace Mining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pick the Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influencer Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting with Hosts Fans want to engage directly with the show talent. Nothing drives WOM like it!!!
Custom Video Messages
Live Chats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extension ,[object Object],[object Object],[object Object]
Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kidnap! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Private Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We Got ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results in 6 Months ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Travel Channel's Social Media Trifecta

Notas del editor

  1. This is based on Forrester Research – Good Resource is to review the book Groundswell
  2. The monitoring tool screenshots seen here are from Radian6
  3. This buzz graph is from a platform called Sysomos.
  4. The Facebook mining comes from Unbound Technology
  5. Room 214 leveraged Viddler for custom video shoutouts
  6. Room 214 used the Kyte platform for the live video chats
  7. Room 214 uses: TweetDeck and CoTweet to manage and run Travel Channel’s Twitter accounts. Top iPhone mobile apps are: Tweetie and Twitterfon
  8. Room 214 uses Clearspring as it Widget distribution platform
  9. The Private Community is based on Communispace