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Rural Marketing of Cosmetics Presented by: Roopam Goyal
 
Introduction ,[object Object],[object Object],[object Object],[object Object]
Strategies of Rural Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What should Co.s keep in mind to get success in rural market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
  Rise of Indian Beauty Market  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction to Godrej Consumer product ltd. ,[object Object],[object Object]
GCPL Product Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Godrej no.1 soap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Godrej Rural Marketing Strategy (Godrej No. 1 Soap)  ,[object Object],[object Object],[object Object],[object Object]
Godrej No. 1 Talc and shampoo ,[object Object],[object Object],Quantity Bottle Sachet 100ml Rs 25 - 7 ml - Rs 1 3.5 ml - Rs.50
Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution and Supply Chain
Promotional tools used by GCPL ,[object Object],[object Object],[object Object]
Sales Promotion
Promotional strategy ,[object Object],[object Object],[object Object],[object Object]
GCPL-Competitive edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LIFEBUOY ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lets see the  4 P’s  of marketing of lifebuoy in rural India…..
RE P OSITIONING ,[object Object],[object Object],[object Object],[object Object]
P ROMOTION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
P RICE ,[object Object],[object Object],[object Object],[object Object]
P LACE   ,[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],PRICE
FAIR AND LOVELY FOUNDATION ,[object Object],[object Object],[object Object],[object Object]
Education   ,[object Object],[object Object],[object Object],A.  Background
B. Communication Goals ,[object Object],[object Object],[object Object]
  C. Media Solution & Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
D. What Makes the Idea a  Winner
Emami ,[object Object],[object Object],[object Object]
ACTIVITY DESCRIPTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
BENEFITS TO RURAL ,[object Object],[object Object],[object Object]
MARKETING STRATEGY ,[object Object],[object Object],[object Object]
Growth Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
REASONS FOR SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experience the five fold goodness of Emami Malai Kesar Cold Cream – the perfect non greasy cold cream - and face the winter with a soft and glowing skin.So, go on! Khul ke ....khilo  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIPS FOR MARKETING BRANDS IN RURAL INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ETHNIC ROUTE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Rural Marketing