For a lecture given at UCL in 2007, an overview of the Web, Web 2.0 and virtual worlds.

1. Web, Web 2.0 and Virtual Worlds Roo Reynolds Metaverse Evangelist [email_address]

2. Web

3. Netscape Navigator – 1994 - 1998

4. Mosaic - 1993

5. WorldWideWeb - 1990

6. First web server (Tim Berners-Lee’s NeXTcube) – 1990 "This machine is a server. DO NOT POWER IT DOWN!!"

8. Web 2.0

10. Web 2.0 components / characteristics The Web as “ The Platform” Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architecture of participation Small pieces loosely joined, or “re-mixed” Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques: Mash-up, wiki, tagging, blogging Rich user experience Light-weight programming models

21. Virtual Worlds

22. Mars Base Alpha 4

28. BBC – One Big Weekend concert with streaming audio and video

29. Major League Baseball event hosted in virtual stadium

30. Regina Spektor – marketed in-world by Warner Bros.

31. American Apparel virtual store

32. Reuters have a Second Life office, complete with embedded journalist

33. Why does IBM care?

34. Meetings

35. IBM Alumni event (http://greateribm.com)

36. IBM Innovation Jam, CEO and VP present from SL

37. IBM 12 island innovation complex

38. Circuit City

39. Sears

40. Wimbledon demo… Integrating real-world ‘Hawkeye’ ball tracking data with Second Life for Wimbledon demo July 2006

41. Australian Open Jan 2007