Google Plus: Nonprofit and Social Change Implications

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Ivan Boothe of Rootwork.org talks about the implications of the Google Plus social network for nonprofits and social change. This is a recording of a presentation from the August 2011 PhillyNetSquared.org event on Google Plus. While this presentation does not cover the basics of what Google Plus is and how it works, it looks at how nonprofits and activists might effectively use Google Plus and highlights its most useful tools. The presentation also discusses the effects that Google Plus's approach to social networking might have on online activism in general.

Technology News & Politics

Google Plus
Nonprofit & Social Change
Implications

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

People only. For now.
Image: Flickr user crosby_cj

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Finding people to organize
gets easier.
Public Proﬁles Real Names

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Professionalizing
communications
Moving from the
bazaar
back to the
cathedral
PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Email list segmentation
Send this message to...
Last Name = Obama

OR

State = District of Columbia

OR

Has Donated = < $50

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Social media list segmentation
Send this Google Plus post to...
Last Name =
2
OR

State =
682
OR

Has Donated = 1,105

What has been common in email communications could
now be (manually) created through Google Plus Circles

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Actually
organizing
people
gets harder

*
Image: Flickr user dugspr
requisite cute cat picture

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

...though ﬁnding “network connectors” might result
in more viral messages

Source: Valdis Krebs and June Holley, Building Smart Communities through Network Weaving
courtesy of Flickr user cambodia4kidsorg, under Creative Commons license

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Real
names
required

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Google+ “Hangouts”
for nonprofits & activists

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Quick collaboration
with colleagues

Image: Flickr user stevegarﬁeld

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Impromptu webinars
with supporters

Image: Flickr user k-ideas

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Go where your people are.

Image: Flickr user povertyinitiative

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Avoid
Shiny Object
Syndrome

Image: Flickr user roshnii

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Resources!
bit.ly/gplus-1 bit.ly/gplus-5
“How to Use G+” “What G+ Means for Political
ReadWriteWeb Advocacy and Campaigning”
bit.ly/gplus-2 Colin Delany, e.politics
“G+ and Nonproﬁts” bit.ly/gplus-6
Nonproﬁt Tech 2.0 “G+ for Crowdsourcing Crisis Information,
Crisis Mapping and Disaster Response”
bit.ly/gplus-3 Patrick Meier
“Security and Control: G+”
Amy Sample Ward bit.ly/gplus-7
“Ways G+ Can Help Nature and
bit.ly/gplus-4 Wildlife Lovers”
“Charities Explore Potential of G+” Adam Jack, Nat’l Wildlife Fed.
Chronicle of Philanthropy
bit.ly/gplus-8
G+ Compared to Facebook, Twitter

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

More resources!
GENERAL PSEUDONYM DEBATE
bit.ly/gplus-privacy bit.ly/eff-gplus
A Guide to G+ Privacy EFF: “A case for pseudonyms”
www.causepl.us bit.ly/petition-gplus
“Doing good on G+” Change.org petition in support of
bit.ly/gplus-nptech G+ pseudonyms
Nonproﬁt Tech folks on G+ bit.ly/realname-gplus
bit.ly/org-gplus “Real Name Policies Are an
Adina Levin: “G+ for organizing” Abuse of Power,” danah boyd
bit.ly/diversity-gplus
“G+ and Diversity,” Jon Pincus

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

Stay in touch!
Ivan Boothe
ivan@rootwork.org

gplus.to/rootwork
@rootwork on Twitter
facebook.com/rootwork
slideshare.net/rootwork

PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org
twitter.com/rootwork
Powering grassroots networks from the bottom up facebook.com/rootwork
gplus.to/ivanb

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Google Plus: Nonprofit and Social Change Implications

1. Google Plus Nonprofit & Social Change Implications PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

2. People only. For now. Image: Flickr user crosby_cj PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

3. Finding people to organize gets easier. Public Proﬁles Real Names PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

4. Professionalizing communications Moving from the bazaar back to the cathedral PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

5. Email list segmentation Send this message to... Last Name = Obama OR State = District of Columbia OR Has Donated = < $50 PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

6. Social media list segmentation Send this Google Plus post to... Last Name = 2 OR State = 682 OR Has Donated = 1,105 What has been common in email communications could now be (manually) created through Google Plus Circles PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

7. Actually organizing people gets harder * Image: Flickr user dugspr requisite cute cat picture PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

8. ...though ﬁnding “network connectors” might result in more viral messages Source: Valdis Krebs and June Holley, Building Smart Communities through Network Weaving courtesy of Flickr user cambodia4kidsorg, under Creative Commons license PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

9. Real names required PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

10. Google+ “Hangouts” for nonprofits & activists PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

11. Quick collaboration with colleagues Image: Flickr user stevegarﬁeld PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

12. Impromptu webinars with supporters Image: Flickr user k-ideas PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

13. Go where your people are. Image: Flickr user povertyinitiative PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

14. Avoid Shiny Object Syndrome Image: Flickr user roshnii PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

15. Resources! bit.ly/gplus-1 bit.ly/gplus-5 “How to Use G+” “What G+ Means for Political ReadWriteWeb Advocacy and Campaigning” bit.ly/gplus-2 Colin Delany, e.politics “G+ and Nonproﬁts” bit.ly/gplus-6 Nonproﬁt Tech 2.0 “G+ for Crowdsourcing Crisis Information, Crisis Mapping and Disaster Response” bit.ly/gplus-3 Patrick Meier “Security and Control: G+” Amy Sample Ward bit.ly/gplus-7 “Ways G+ Can Help Nature and bit.ly/gplus-4 Wildlife Lovers” “Charities Explore Potential of G+” Adam Jack, Nat’l Wildlife Fed. Chronicle of Philanthropy bit.ly/gplus-8 G+ Compared to Facebook, Twitter PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

16. More resources! GENERAL PSEUDONYM DEBATE bit.ly/gplus-privacy bit.ly/eff-gplus A Guide to G+ Privacy EFF: “A case for pseudonyms” www.causepl.us bit.ly/petition-gplus “Doing good on G+” Change.org petition in support of bit.ly/gplus-nptech G+ pseudonyms Nonproﬁt Tech folks on G+ bit.ly/realname-gplus bit.ly/org-gplus “Real Name Policies Are an Adina Levin: “G+ for organizing” Abuse of Power,” danah boyd bit.ly/diversity-gplus “G+ and Diversity,” Jon Pincus PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

17. Stay in touch! Ivan Boothe ivan@rootwork.org gplus.to/rootwork @rootwork on Twitter facebook.com/rootwork slideshare.net/rootwork PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb

Google Plus: Nonprofit and Social Change Implications

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Google Plus: Nonprofit and Social Change Implications