2. Made by students/professionals Made for students/professionals Direct/undirect = recruitment/self-promotion It’s all about showing your portfolio in a creative way
3. Don’t Tell Ashton Made by 22 Interactive students from Berghs. All traffic was directed to the website of the artwork, where anyone could browse the students’s portfolios.
4. Intern StoreTM The graduating class of 2011 from Hyper Island made the most talked about student campaing this year. They showed themselves as application in the App Store, and called it the Intern Store. Anyone could browse their portfolio site via this app or a website.
5. GRAD MEN The graduating class of 2011 from Creative Circus , Atlanta are trying to convince actor John Hamm a.k.a Don Draper from the TV serier Mad Men to visit their school and have a speech at the graduation ceremony. They also convinced some famous creative directors to join the cause as supportive cast.
6. GOOGLE JOB EXPERIMENT Alex Brownstein wanted to find a job in advertising in 2010. He used Google AdWords to target the best creative directors. When they googled themselves (everyone does ) an ad appeared on the top of the list. He got a job at Y&R New York.
7. HI-JACK BERGHS Jung von Matt Hamburg was looking for international talents to join their office. So they hi-jacked the entrance of Berghs School of Communication.
8. FRIDGE FOR BERGHS Jung von Matt Stockholm wanted to create a dialogue with creative students at Berghs. So they listened to their needs...
9. MUSIC AWARDS Leo Burnett Budapest wanted to hire the brightest talents. So they took all of their advertising awards, tuned them to play a song. They asked young talents to help them carry on and win more hardware for the agency.And by working together they can hopefully finish the song sometime.
10. TROJAN RECRUITING Jung von Matt Neckar was looking for Art Directors. To find them they used Trojan horses: 15 well-known photographers. They pimped their portfolios with ads about the agency. So when art directors from other agencies checked the photo series they found the job ad as well.
11. PORTFOLIO NIGHT MADRID Portfolio Night is a worldwide event where young creatives can show their portfolios to top creative directors. To raise awareness the organizers made fun of the CDs before the event.
