Moleskine Information and the Legend of Moleskine

1. Moleskine® - Legendary Notebooks

2. Moleskine® - Legendary Notebooks
Moleskine® is the heir of the In 1998, a small Milanese publisher
legendary notebook used for the past brought the legendary notebook back to
two centuries by artists and thinkers, life, choosing for it this literary name, thus
In his book "Songlines", Bruce Chatwin
from Vincent Van Gogh to Pablo restoring an extraordinary tradition.
tells us the whole story of his favorite
Picasso from Ernest Hemingway to
notebook, which he nicknamed
Bruce Chatwin
“Moleskine”.
The little black notebook, In 1986, the original Today Moleskine® is an
with its typical rounded manufacturer, a family international brand identifying a
corners, elastic closure, and operating in Tours family of notebooks and
expandable inner pocket, was (France), closed down journals, planners, and
originally with no name forever and it no longer innovative city guides, adapted
became available. to different functions...
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3. Moleskine® - Target
Moleskine target demographic is global, large and loyal, creative class and knowledge workers.
150M target size. 36% highest level of brand preference
Highly educated, professionals and creative vs competitors (stationery brands).
workers in urban areas, heavy internet 93% users display re-purchase behavior.
users. 33% non-users declare purchase intention.
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4. Moleskine® - Today
Moleskine® is a brand identifying a family of notebooks & journals, planners, and innovative city guides, adapted
to different functions.
Moleskine is an Italian Company based in Milan
Moleskine America is its subsidiary, located in New York City, focused on US, North and South America markets.
11 million notebooks sold every year
More than 60 countries worldwide
18.000 selected selling points at International level (bookstores, museums, bookshops, concept shops)
WRITING PLANNING TRAVELLING
A family of notebooks, cahiers, volants, Daily, weekly, weekly notebook and Moleskine® City Notebooks, the first
folio and passions collection for writing, monthly notebook diaries and planners, guidebook you write yourself. Ideal for
noting, jotting, drawing, according with a for planning, organizing and keeping track those who travel, perfect for residents, it is
free-minded style, both basic and of long or short term projects. a way of organizing all they need to know
emotional. about the city they live in.
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5. Moleskine® - Writing
Moleskine® Folio Professional: writing, organizing and communicating through a new top quality collection of items
thought for a daily use of professional activities.
WRITING
www.moleskine.com/catalogue/folio
Features
A4 and A3 sizes quality paper FSC certified
highest production standards top materials
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6. Moleskine® - Writing
Passions: the new Moleskine collection specially designed for your life passions.
Recipe, Wine, Book, Film, Music, Wellness: 6 journals to collect and organize information, comments, memories,
clippings and reviews concerning your very own Passions.
www.moleskine.com/catalogue/passions
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7. Moleskine® - Planning
Moleskine planners are available in daily, weekly, weekly notebook, monthly notebook, and 18-month academic
formats, with a wide range of useful information for people on the move.
All the hardcover planners contain a special insert. In the red hardcover inside pocket there is an attachment with 24
lined tabbed pages and 225 sticky labels to apply. It is removable and re-usable over the years.
The black hardcover pocket houses an address book with 28 lined pages with laminated alphabetical labels. You can
remove and use it again in the years to come.
www.moleskine.com/catalogue/diariesplanners Some examples of daily, weekly and monthly
internal layout.
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8. Moleskine® - Travelling
City Notebook Collection: the first guidebook you write yourself.
Ideal for those who travel, for leisure or for work. Perfect for residents as a way of organizing what they need to know
about their city. The City Notebook is useful in planning a trip, organizing a stay, gathering information, news, internet
addresses. During a trip it is a helpful tool to note down information, personal thoughts, addresses, experiences.
In this way it is possible to retrace a journey, revisit memories, exchange information, and update it for the next visit
‘For every traveller who has any taste of
his own, the only useful guidebook will
be the one which he himself has
written.’
Aldous Huxley
www.moleskine.com/catalogue/city_notebook
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9. Moleskine® World
Moleskine® is synonymous with culture, travel, memory, imagination, and personal identity, both analogic and digital.
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10. Moleskine® - Detour Project
Detour is a Moleskine project dedicated to culture and creativity worldwide that features internationally recognized
artists, architects, film directors, graphic designers, illustrators, and writers.
Detour events have already taken place in London, New York, Paris, Berlin, Istanbul, Tokyo, Venice and Shangai.
www.moleskine.com/detour
Detour supports lettera27, a non-profit Foundation (www.lettera27.org).
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11. Moleskine® - Custom Editions
Moleskine Custom Editions works in the B2B scenario at international level
Target: cultural institutions, universities, and companies.
Projects: limited-edition projects to support the communication effort of the corporate customers
Usage occasions:
Brand and Corporate Identity
Internal/External Marketing &
Communication Programs
PR & Media Activities
Special events, conferences, seminars
New product launch
Training
Prestige gift and promotion
And so many other cases….
www.moleskine.com/it/custom_editions
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12. Custom Editions – Case Histories
BRAND IDENTITY
RELAIS & CHATEAUX APPLE HARVARD UNIVERSITY GRADUATE
Worldwide meeting 2009 Store Worldwide Summit 2007 SCHOOL OF DESIGN
Moleskine® Notebook Classic Moleskine® Notebook Classic Event
Moleskine® sketchbook
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13. Custom Editions – Case Histories
INTERNAL COMMUNICATION
ACEVO – LONDON GRANTA - CAMBRIDGE FUNDACION GOYA EN ARAGON
Customized Notebook for Acevo's 20th For its first century of life: personalized ZARAGOZA
anniversary celebration Notebook with a full color booklet with a Diary for employees and partners
Moleskine® Notebook Classic collection of one hundred magazine covers Moleskine® Daily Diary
published since 1979
Moleskine® Notebook Classic
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14. Custom Editions – Case Histories
MEDIA RELATIONS & PR
SALONE DEL MOBILE DI MILANO LONDON BOOK FAIR INTERNATIONAL FAIR OF
Press conference kit for “Zona Tortona” London City Notebook for attendees CONTEMPORARY ART - PARIS
Moleskine® Notebook Reporter with USB KEY Moleskine® City Notebook of London VIP guests invitation
Moleskine® Memopockets
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15. Custom Editions – Case Histories
SPECIAL EVENTS
MOMA - NEW YORK TRIBECA FILM FESTIVAL – NEW YORK
To celebrate the exhibition "Bauhaus 1919-1933” Media Partner
Moleskine® Notebook Classic et collection of Moleskine ® Notebook Classic in a customized gift box
Cahiers
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16. Custom Editions – Case Histories
GIFT & PROMOTION
AMERICA’S CUP - VALENCIA PEN - LONDON MICHELIN - TOKYO
Gift for Foredeck Club guests Gift for Club members New Michelin Tokyo guide launch.
Moleskine® Notebook Classic in a Moleskine® Notebook Classic in a Moleskine® Tokyo City Notebook in a
customized gift box customized gift box customized “Luxury Box”
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17. Moleskine® - Experience
BEFORE AFTER
THE FILLING IS YOU!
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