1. Rosalina’s
Recent work reference
{ 2010 to 2011 –District Supervisor for Statistics New Zealand
2011 to 2012 –Marketing Development for MetOcean
Solutions Ltd

2. Business needs assessment for
MetOcean Solutions
Prepared marketing development and communications plan,
integrated and aligned to strategic goals and objective of the business
• understand, evaluate and assess internal and external marketing
environment.
Setting objectives, clear business portfolio and developing growth
strategies.
• Evaluate current business model: growth of sales and business
development opportunities.
Revitalise MetOcean Solutions brand
• Create suite of marketing presentation and literature, corporate
communications template and broiler plates.

3. Strategic Business &
Marketing development
Strategic business overview and plan
• Identified competitive advantage and current market
position
Market Development
• Develop communications materials, capabilities
statement and activities to target ideal market segment.
Research and development support
• Attained funding from MSI (Ministry of Science and
Innovation) for Technology project grant.

4. Strategic business &
marketing development
Competitive marketing research and activity plan for new
historical weather data developed from new contract.
• Collate database of prospective clients and media to
maximise publicity
Develop new website and update marketing collaterals
• With compiling value and capability statements
Determined market penetration strategy
• Growth by strong consultative relationship. Win major
international contracts from existing modelling work and
reputation.

5. Revitalise company brand
Design and print reusable
exhibition backdrop and posters
for Coastal and Port exhibition in
Perth 2011. Coordinate enquiries
and lead generated. Follow up
leads to offered trial of forecast
services to Port engineers and
operators.

6. Develop media kit and publicity materials
Company presentation folder
and slides
Product brochure,
capability statement
and publicity materials

7. Website re-development
Previous
Goal for the new website is to provide
visitors with an user friendly website,
easier navigation, engaging content to
demonstrate MetOcean’s growing
services, news and innovation.
Newly launched

8. Reference
“We have enjoyed working with you in the past year and
appreciate your work you have done towards the completion
of our new website, development of the new logo, strategic
research and updating our marketing collateral. All your
colleagues here at MSL wish you well for the future.”
I will be pleased to supply written and verbal references to
support your next opportunity.”
- Dr Peter McComb
Managing Director, MetOcean Solutions