1. Creative and Innovative Business Models Elmand Chan Wai Hang Charles Lai Cheuk Lam Rosa Lee Ling Yi TapiwaMako-Mushiniga Swiss Consulting Group AG.

2. Agenda Definition of Creativity and Innovation Awards and Certificate in Telecommunication Industry Most Creative and Innovative Companies from Wine, Beverage and Technology Industry Recommendation for Future Growth 2 Swiss Consulting Group AG.

3. Creativity Definition 3 Swiss Consulting Group AG.

4. 4 Innovation Definition . Swiss Consulting Group AG.

5. Awards and Certificate IndustryTelecommunication

6. World Communication Awards Best Brand Award Criteria• Rationale behind choice of media, company or service name/ slogan, etc• Scope and target audience• Stated business objectives• Raised brand awareness and positive impact on market share, valuation or bottom line 6 Source: World Communication Awards Swiss Consulting Group AG.

7. World Communication Awards Best Change-Maker demonstrable innovation, creativity and outstanding effort in developing new contracts, partnerships or product/service rollout provider Criteria• the partners involved• objectives• how they were managed and monitored• outcome • evidence of original or innovative approach by individual or team. 7 Source: World Communication Awards Swiss Consulting Group AG.

8. Telecom Asia Awards Best Telecom Innovation Criteria- Pioneering work undertaken in the industry- differentiate from the traditional player- create a new, unparalleled service to market 8 Source: Telecom Asia Net Swiss Consulting Group AG.

9. 9 TL 9000 Certificate Criteria Two-part Quality Management System Telecom industry's unique extension to ISO 9001:2000 Performance measurements based on reliability of product Software development and life-cycle management Requirements for specialized service functions Reporting of quality measurement data to a central repository Source: Telecom Quality Management System Organiztion Swiss Consulting Group AG.

10. Nintendo IndustryVideo Game OriginJapan

11. Nintendo Co., Ltd. Founded in 1889 Kyoto, Japan Man proposes, God disposes Video Game 11 Source: Nintendo Official Website Swiss Consulting Group AG.

12. History Card Company Hanafuda Cards 1969 Games Department 1975 Video Game with Mitsubishi 1983 Famicom Gameboy, N64, NDS 2006 launched Wii 12 Source: Nintendo Official Website Swiss Consulting Group AG.

13. Wii – New generation of video game 1st interaction video game Customers’ sensation Highlight the customers Buck the console trend High involvement 13 Source: Nintendo Official Website Swiss Consulting Group AG.

14. Source: Edge Online 2008

15. Market share after launched 15 Source: Gamasutra 2008

16. Risks & Challenges Internal Factors Game design Brain Drain 16 Source: Nintendo Official Website Swiss Consulting Group AG.

17. Red Bull IndustryEnergy Drink OriginThailand

18. Energy Drink Original from: Thailand Original name: KratingDaeng Original Funder : Chaleoyoovidhya Red Bull GmbH owners : Dietrich Mateschitz and chaleoyoovidhya Launch: 1987 officially in Austria market 1992 Germany and Hungary 1995 U.K. 1998 California and U.S.Today more than 100 countries Swiss Consulting Group AG.

20. Red Bull boasts at least 70% of every national market

21. 2004 --- red bull sold 1.935 Billion cans

22. sales rose by 32.3% From 1.261 -1.668 billion Euros.

23. 50% in USA

24. 43% in Middle East

25. 40% in Austrian

26. 30% Eastern Europe

27. new subsidiaries in Canada, Turkey, Russia and Romania.Swiss Consulting Group AG.

28. Swiss Consulting Group AG. Source: The Top 15 Energy Drink Brands ( The beverage industry’s source for product reviews, new& more)

30. Intelligent marketing

31. Grassroots strategy

32. Events and sponsorship strategy

33. Simple and strong position

34. Student brand managersFELIX BAUMGARTNER / CHANNEL CROSSING MOUNTAINBIKE FREERIDE Swiss Consulting Group AG.

35. Risks & Challenges External Factor Energy Drinks Ban Potential Entrants 22 Source: Beverage News.com Swiss Consulting Group AG.

36. Yellowtail Wine IndustryWine OriginAustralia

37. “Traditional” Wine Company Strategy Wide variety of wine from single vineyard Deliberately high-end priced High input on Marketing Advertisement focus on prestige 24 Source: Harvard Business Review Swiss Consulting Group AG.

38. “Traditional” Wine Consumer Opinion Targeted luxury market Confusing and complex Wine descriptions and terminology The shopping experience Lack of clear guidance on what to buy and drink 25 Source: Harvard Business Review Swiss Consulting Group AG.

39. Yellow Tail Strategy 26 Source: Harvard Business Review Swiss Consulting Group AG.

40. Internal Factor Concentration on 1 market External Factor Imitative strategy Currently facing price war with imitators- e.g. Bronco Wine Co ,California wines 27 Risks & Challenges Source: Advertising Club of Saint Louis Swiss Consulting Group AG.

41. Recommendation 28 Swiss Consulting Group AG.

42. Swiss Consulting Group AG.Contact Usoffice: +41-79-2835764 Elmand Chan Wai Hang Charles Lai Cheuk Lam Rosa Lee Ling Yi TapiwaMako-Mushiniga Swiss Consulting Group AG.