1. GEEK CHIC
FASHION 2.0: DIGITAL TRENDS
@rosiesiman // rosiesiman.com

2. “Ignoring the Internet [and social
media] is madness.”
-Diane Von Furstenberg

3. FASHION GETS GEEKY

4. THE NEW FASHION SHOW
From Daffy’s to Burberry and Ralph Lauren to Forever 21, fashion shows
are getting geeky. While Forever21 used holograms to showcase their
latest collection, Daffy’s opted for an interactive mobile experience.

5. UP CLOSE & PERSONAL
From Gap to Jimmy Choo, retail brands are jumping on the
location-based marketing trend, using Foursquare and Facebook
Places to connect with consumers

6. TECH MEETS FASHION
Justin Long. Glee. Ashton Kutcher. Tiny Fey. Now that it’s cool
to be a geek, fashion students are starting to explore the
boundaries between fashion and technology: heels that can be
assembled in zero gravity and a RFID enabled purse that makes
sure you don’t leave your keys at home.

7. WHAT (NOT) TO WEAR

8. CURATION IS KING
Sites like Everlane and Pose use trusted sources like high-
profile fashion bloggers to curate the content for their users.

9. SHOPPING GETS SOCIAL
Recommendations & advice have become an increasingly large part of the
fashion world online. Diesel let fans post the outfits they were trying on to
their Facebook, while Henry Nichols took the idea to print with their ads above.

10. A STAMP OF APPROVAL
Go Try It On & Fashism give consumers ways to get almost
instantaneous feedback on their outfits before heading out the
door.

11. PERSONAL STYLISTS
For men who are worried that their fashion sensibilities aren’t up to par,
they can opt for help from personal stylists. Trunk Club interviews each
candidate and then puts together outfits that arrive on your doorstep.

12. IT’S ALL IN THE STORY

13. CROWD-SOURCED FUNDING
It doesn’t take a huge backer for designers to bring their project to life. Kickstarter, a site
which allows artists to collect funding for their creative pursuits, has seen a steady influx
of fashion-based projects from aspiring and established designers alike. In addition to
designers getting their funding, consumers get to be a part of the creation process.

14. STREET SHOTS
With the increasing popularity of The Sartorialist and Bill Cunningham, fashion
fans are taking to the streets themselves, collecting snapshots and fans as they
go. They don’t have to look good, they just have to find the people who do.

15. BUYING LOCAL
Etsy & Big Cartel give independent designers easy ways to market
themselves while selling their merchandise online. And consumers
get the joy of buying directly from the designers they love.

16. TRANSMEDIA STORYTELLING
It’s no longer just about the latest steal, instead consumers are looking for a story
to go with their product. Of A Kind partners with designers, tells their story (& the
story of the product being created) before allowing fans to buy the limited edition
items. Using Tumblr to host their site and store, Of A Kind has been able to build a
robust community in a short period of time.

17. ECO-FRIENDLY FASHION
Consumers are looking for brands to lead the
way in sustainable & eco-friendly actions.

18. STEALS & DEALS

19. TRANSUMERS // RENTALS
With fashion trends always changing, more and more consumers
are choosing to be transumers: opting for subscription services
where they can swap finds quickly & easily!

20. DIY/RECESSIONISTAS
Beyond the world of “How-To”s, fashionistas living through the
recession have decided they can do it on their own. Say hello to
the recessionistas!

21. FLASH SALE SITES
With the rise of flash sale sites, it’s easier than ever for
consumers to score deals - even with luxe fashion goods!

22. THE FUTURE IS COMING

23. WHAT TO WATCH