The document discusses the rise of social software in business and outlines four key areas where social software can provide solutions. It notes that with new technologies, the cost of identity expression, publishing, and group formation online is falling to zero. Additionally, peers are more trusted than institutions. The four solution areas discussed are: 1) Using social software to facilitate collaborative intelligence between field workers, management, and marketing. 2) Creating participatory knowledgebases to improve customer support. 3) Enabling flexible client collaboration for professional services. 4) Developing business social networks to improve partnerships and customer relationships.

1. Business Social Software Ross Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008

18. Socialtext Wiki & Blogs

19. Socialtext People

20. People Directory

21. Socialtext Dashboard

22. Socialtext Dashboard

30. Thank you ross.typepad.com [email_address]