To combat the increasingly environmental threat posed by the data cloud, what if we designed content in such a way that gave it more longevity, and encouraged recycling? This is a brief presentation touching upon the idea of the unproduct and designed deterioration.

1. Maximum idea,
minimum stuff
Ross Breadmore
http://www.flickr.com/photos/sbishop/390165398/sizes/o/

2. This is Ross
Consultant with NixonMcInnes
Jealous of sisters’ sunglasses

3. Ross wonders if we should be
excited about the amount of
‘stuff’ online, or concerned?
http://www.flickr.com/photos/exalthim/2150224411/sizes/l/

4. E.g: Facebook - 2.5bn images
monthly
Youtube - 12bn views monthly
Wikipedia - 14m articles and
counting...
http://www.flickr.com/photos/exalthim/2150224411/sizes/l/

5. Normally, Ross would go on to
suggest being ‘useful’ to help you
stand out from the crowd, but he
doesn’t want to.
http://www.flickr.com/photos/w9ned/4064951989/sizes/l/

6. He would rather
talk about
RECYCLING :)
http://www.flickr.com/photos/nihonbunka/32774212/sizes/l/

7. Wikipedia: “processing used materials
into new products to prevent waste of
potentially useful materials”
http://www.flickr.com/photos/nihonbunka/32774212/sizes/l/

8. Why recycling is...
http://www.flickr.com/photos/auvet/2973207730/sizes/l/

9. There is a real-world consequence for
the seemingly endless cloud of data.
http://www.flickr.com/photos/thestroms/2976211477/sizes/l/

10. Server farms accounted for 14% of
global MtCO2e emissions in 2007,
expected to be 18% by 2020.
Source: SMART 2020: enabling the low carbon economy in the information age
http://www.flickr.com/photos/thestroms/2976211477/sizes/l/

11. Recycling also helps
you to save money...
http://www.flickr.com/photos/stephee/3491867503/sizes/o/

12. ...and also helps to
avoid overloading your
customers, supporters
or employees.
http://www.flickr.com/photos/exalthim/2150224411/sizes/l/

13. *this is not a
happy face :(
http://www.flickr.com/photos/exalthim/2150224411/sizes/l/

14. So...what if we could
recycle stuff by being
cleverer with our thinking?
http://www.flickr.com/photos/heather_r/3243114202/sizes/l/

15. “an idea can substitute for stuff,
and that people's desire to
consume could be satisfied
without the creation of new stuff”
Russell Davies, 2009
http://www.flickr.com/photos/heather_r/3243114202/sizes/l/

16. a.k.a.:
unproducts
http://www.flickr.com/photos/blackbeltjones/4443467236/sizes/l/

17. Other industries have already
made a start in this area, creating
products that are designed to be
recycled, such as the howies
Hand-Me-Down range.

19. How could content providers
such as Channel 4 or the BBC
create unproducts, packaging
traditional content in a way that
encourages recycling?

20. And how could end-users
recycle content?

21. It doesn’t have to be the content
you’re best known for. What else
is there that could be recycled,
transformed, given new life?
* http://4.nicepaul.com - cool :)

22. Taking the idea further, what if
you created content that aged
gracefully and deliberately? How
could you “design deterioration”?
http://www.flickr.com/photos/russelldavies/838181264/sizes/l/

23. Rimowa suitcases are
cherished by owners for their
accumulated wear and tear.
http://www.flickr.com/photos/carrie601/3628422566/sizes/l/in/pool-620226@N25/

24. What would online look and
feel like if it did the same?
*The Channel 4 site as it was Dec 27th, 1996

25. - www.nixonmcinnes.co.uk/people/ross
- www.twitter.com/rossbreadmore