What next for Facebook
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The document discusses potential issues and opportunities facing Facebook going forward. It notes that growth is declining in key markets like the US and UK. Google+ is seen as both a competitor that could disrupt Facebook's business model by forcing more interoperability between networks, as well as a potential catalyst for change at Facebook. Other discussions center around Facebook's role as a passport, bank, and school for users, as well as perceptions of it becoming uncool for teens and concerns about privacy and monitoring of users. Strategic recommendations include preparing for changes by following an OODA decision making loop and adapting like a mammal rather than remaining rigid like a dandelion.
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What next for Facebook
- 1. What next for Facebook? Ross Breadmore
- 4. Why am I here? flickr.com/photos/mclot/5314965051
- 5. Facebook as hero flickr.com/photos/dcoombs/3282261819
- 6. Facebook as villain flickr.com/photos/lee20sk/5930224126
- 7. Facebook is slowing down flickr.com/photos/fatboyke/2668411239
- 8. Growth declining in the US/UK “ (Facebook) gained 11.8 million people over May (2011), following 13.9 million over April. In contrast, it grew by at least 20 million new users over the typical month in the past 12.” InsideFacebook.com, June 2011
- 11. Google+ as catalyst “ for at least some of (Google) Plus’s leadership the goal is not to win social networking outright …but to disrupt the social networking economy with a big enough, good enough and popular enough service that the walled gardens (Facebook in particular) are forced to open up interoperability enough that their users can communicate with the significant enough number of people…that use a different social network” Marshall Kirkpatrick (ReadWriteWeb), July 2011
- 12. Facebook as passport flickr.com/photos/scobleizer/3238528292
- 14. Facebook as passport flickr.com/photos/fattytuna/34359290
- 16. Facebook as bank
- 17. Facebook as hierarchy flickr.com/photos/dcoombs/3282261819
- 19. Facebook as home-wrecker
- 21. Facebook as school flickr.com/photos/imnotjustpatrick/3459081299
- 25. Facebook as training ground flickr.com/photos/jameshart/3646452046
- 26. Facebook as big brother http://blog.thoughtpick.com
- 27. Auto-tagging
- 28. Product tagging?
- 29. Auto-tagging
- 30. NOT ACTUALLY A BENEFIT CHEAT
- 31. Facebook as uncool flickr.com/photos/stacylynn/3910291664
- 32. Facebook as uncool “ Kids don’t want to be friends with their parents. Many kids have great, honest, trusting relationships with their parents. But when it comes to your personal social graph, at some point during the teen years you realize that you need your space” David Martin (Forbes), June 2011
- 33. Diaspora
- 34. Anon+
- 35. Facebook junior?
- 36. Facebook senior?
- 37. How to prepare flickr.com/photos/robdudley/126929599
- 40. Mammal versus dandelion flickr.com/photos/doug88888/4503099889 flickr.com/photos/riym/4246949187
Notas del editor
- http://www.flickr.com/photos/mclot/5314965051/sizes/l/in/photostream/
- http://www.flickr.com/photos/dcoombs/3282261819/sizes/o/in/photostream/
- http://www.flickr.com/photos/lee20sk/5930224126/sizes/l/in/photostream/
- http://www.flickr.com/photos/fatboyke/2668411239/sizes/l/in/photostream/
- http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/
- http://marshallk.com/google-pluss-real-goal-is-not-to-kill-facebook-but-to-force-it-to-open
- http://www.flickr.com/photos/scobleizer/3238528292/sizes/l/in/photostream/
- http://www.flickr.com/photos/fattytuna/34359290/sizes/o/in/photostream/
- http://www.flickr.com/photos/fattytuna/34359290/sizes/o/in/photostream/
- http://www.flickr.com/photos/fattytuna/34359290/sizes/o/in/photostream/
- http://www.flickr.com/photos/dcoombs/3282261819/sizes/o/in/photostream/
- https://www.facebook.com/audi
- https://www.facebook.com/audi
- https://www.facebook.com/audi
- http://www.flickr.com/photos/imnotjustpatrick/3459081299/sizes/l/in/photostream/
- The distance children can roam has been reduced by 90 per cent in just 20 years. Telegraph, June 2008 http://www.telegraph.co.uk/news/uknews/2059471/Child-Of-Our-Time-Whatever-happened-to-our-childrens-playtime.html
- http://www.flickr.com/photos/jameshart/3645643845/sizes/l/in/photostream/ http://www.flickr.com/photos/jameshart/3646452046/sizes/l/in/photostream/ Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 2 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonalds restaurant,[1], painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines and Emirates.[2] The children earn KidZos currency while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on non-free KidZania activities.[1] The blending of marketing has led The Morning News to dub KidZania as "advertainment", stating "there is little that's pretend, and the play revolves around following instructions from the adult Zupervisors.
- http://www.flickr.com/photos/jameshart/3645643845/sizes/l/in/photostream/ http://www.flickr.com/photos/jameshart/3646452046/sizes/l/in/photostream/ Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 2 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonalds restaurant,[1], painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines and Emirates.[2] The children earn KidZos currency while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on non-free KidZania activities.[1] The blending of marketing has led The Morning News to dub KidZania as "advertainment", stating "there is little that's pretend, and the play revolves around following instructions from the adult Zupervisors.
- http://blog.thoughtpick.com/wp-content/uploads/2010/04/Facebook-Beats-BigBrother.jpg
- https://www.facebook.com/blog.php?post=467145887130
- What if brands could reward you automatically for using their products? What if the same brands could target you if you weren’t using their products?
- What if public sector organisations and/or governments could access auto-tagged data?
- Could it track down a benefit cheat? Or place a criminal at the scene of a crime?
- http://www.flickr.com/photos/stacylynn/3910291664/sizes/l/in/photostream/
- http://blogs.forbes.com/davidmartin/2011/06/16/one-simple-rule-why-teens-are-fleeing-facebook/
- http://www.anonplus.com/
- http://www.anonplus.com/
- "Proust.com is a place for families and close friends to share the stuff that really matters. Proust is a private place to capture our life stories, thoughts, and aspirations to spark meaningful conversations about who we are."
- http://www.flickr.com/photos/robdudley/126929599/sizes/o/in/photostream/
- http://www.forrester.com/
- http://www.thefabricator.com/article/forceos/a-different-battlefield-the-same-strategy
- http://www.flickr.com/photos/riym/4246949187/sizes/l/in/photostream/ http://www.flickr.com/photos/doug88888/4503099889/sizes/l/in/photostream/