Ross Dawson's keynote at IPZ09 in Istanbul on September 21, 2009 on the Future of Interactive Marketing. Slides designed to accompany presentation, not as stand-alone. For more info see www.rossdawson.com

1. The Future of Interactive Marketing Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawson.com

2. Source : US DoC; Cap Gemini Ernst & Young

3. Media is everything

4. Everything is media

6. Digital explosion Source: Carat Flickr credit: Maistora

10. Media fragmentation Mobility Personalization Everything IP Participation Influence

11. Media fragmentation Mobility Personalization Everything IP Participation Influence

12. Increased media consumption Source: Carat

13. Fragmentation

14. Media fragmentation Mobility Personalization Everything IP Participation Influence

15. Everything to IP

16. Rapid transitions

17. Media fragmentation Mobility Personalization Everything IP Participation Influence

20. Media fragmentation Mobility Personalization Everything IP Participation Influence

21. Personalized advertising and content Source: eMarketer

22. Media fragmentation Mobility Personalization Everything IP Participation Influence

23. Influence drives content and publishing

24. Influence drives content and publishing

25. Media fragmentation Mobility Personalization Everything IP Participation Influence

26. Mobile phones can do everything

27. The power of location

29. Distributed conversations

31. Distributed identity

32. Take your identity with you

33. Social search

35. Social innovation

37. Social CRM

39. Social commerce

40. Conversations about products

49. From content to devices All the libraries of the world in your hands

51. The power of augmented reality Flickr credit: The Lightworks Photo credit: The Next Web

53. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety

54. Be where your customers are Act now and learn fast Establish governance Discover and engage with influencers Use social media internally Creating the future of marketing

57. Free resources, chapters, downloads: www.rossdawsonblog.com