Web 2.0 goes to work for business: Enabling the power of participation

Web 2.0 goes to work for business Enabling the power of participation Brent Lello IBM Portal and Collaboration Specialist

What is Web 2.0? “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet … characterized by user participation, openness, and network effects.” — O’Reilly Radar Pandora/Rhapsody Napster MySpace/Facebook GeoCities Flickr Ofoto Google Maps MapQuest Blogs Home pages Del.icio.us Yahoo! Wikipedia Britannica Online Web 2.0 Web 1.0 Web 2.0 is about … PEOPLE Social computing Connect to expertise PLATFORM Web as a delivery platform Access services online APPLICATION DEVELOPMENT Change the economics of application development

Why should you care about Web 2.0? You can measure the ROI of Web 2.0 across a variety of sources. Here’s an example of how IBM benefited from Web 2.0 with its Enterprise Tagging Services (ETS), which: ,[object Object],[object Object],ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why should you care about Web 2.0? (continued) ,[object Object],Source: McKinsey Quarterly Survey on Web 2.0, July 2008. 1. Forrester, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013, G. Oliver Young, April 21, 2008. 2 Gartner , Hype Cycle for Emerging Technologies, July 2008. 3 Economist Intelligence Unit Survey, January 2007. Forrester projects significant adoption of Web 2.0, saying that enterprise spending on Web 2.0 is expected to grow from US$764 million in 2008 to US$4.6 billion in 2013. 1 Gartner ranks Web 2.0 as a transformational trend in the short term—less than two years. 2 Twenty-two percent of organizations surveyed are using mashups now. An additional 42 percent plan to use mashups within two years. 3 Web 2.0 adoption trends 21% 24% 24% 23% 27% 34% 33% 32% 29% 28% Blogs RSS Wikis Podcasts Social networking 2007 2008

Why IBM? ,[object Object],[object Object],[object Object],[object Object],IBM is a leader in Web 2.0, helping organizations realize better business outcomes IBM supports the spectrum of delivery models Software as a service Hosted Appliance On premise Web 2.0 unlocks the value of participation associated with people, platform and application development Web 2.0

Why IBM? (continued) What analysts are saying “ IBM was the clear winner across the board.” 4 “ What IBM is offering here … is a full suite of products designed to address the needs of developers, while providing a front-end, self-service mashup composition product for business users.” 5 4 Mike Gotta, E2.0 Conference: Social Computing Platforms , June 19, 2008, Collaborative Thinking Blog. 5 Application Development Trends, IBM's Mashup Play, John K. Waters, June 9, 2008, http://www.adtmag.com/article.aspx?id=22747

People — connect, collaborate and innovate IBM social networking solutions—harnessing the power of participation Increased collaboration for better business outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introducing IBM Lotus Connections software ,[object Object]

Lotus Connections software has five core parts Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

IBM social networking at work at Cardiff University Improves research agenda with IBM Lotus Connections software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Application development—simple to build, quick to remix, easy to extend Web 2.0 application development from IBM—deliver Web 2.0 solutions with Web 2.0 technologies Enterprise applications Mashups and situational applications A lightweight Web application created by combining information or capabilities from more than one existing source to deliver new functions and insights ,[object Object],[object Object],[object Object],[object Object],Leverage and extend existing infrastructure Access applications from the office, on the road or at home Build Web 2.0 solutions using simple Web 2.0 technologies Extend your enterprise and improve security with IBM CONNECT BUILD MANAGE DEPLOY

Enterprise Mashups Leverage Existing Assets to Address Situational Needs Number of users per application Number of applications Strategic, IT built applications Long Tail - situational Enterprise Mashups ,[object Object],[object Object],[object Object],Business Challenges ,[object Object],[object Object],[object Object],[object Object],IT Challenges

IBM Mashup Center at work at Boeing ,[object Object],[object Object],[object Object],[object Object],“ As an established innovator, Boeing believes in the power of Web 2.0 and embraces it not only for collaborative work, but also for the heavy lifting of enterprise planning and execution. IBM Mashup Center is playing a key role in our visionary approach to strategic asset management. It's critical to know where your major assets are and how to use them at any given time, situation or condition.” — Paul Comitz, Boeing, IBM press release, June 5, 2008 Boeing Air Traffic Management

Let Web 2.0 work for you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Helpful resources Web 2.0 Goes to Work — ibm.com/web20 Lotus Greenhouse — greenhouse.lotus.com/home/login.jsp Organizational Effectiveness — ibm.com/cio/empower IBM Web 2.0 Tell Your Boss kit — ibm.com/developerworks/lotus/kits/d-ls-web20kit2 IBM Global CEO Study 2008 — ibm.com/services/us/gbs/bus/html/ceostudy2008.html IBM Global Human Capital Study 2008 — ibm.com/services/us/gbs/bus/html/2008ghcs.html

Legal information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 goes to work for business: Enabling the power of participation

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