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ื“ืœื’
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ืœืืชืจ ื”ื•ื˜
ืœืืชืจ ืจืฉืช
ืœืืชืจ ื”ื•ื˜ ื‘ื™ื“ื•ืจ ื™ืฉืจืืœื™
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Pre Roll ืคืจืกื•ื  ืงื“ื™ืžื•ืŸ ืคืจืกื•ืžืช ืขื“  15  ืฉื ื™ื•ืช ื”ืžื•ืคื™ืขื” ืœืคื ื™  ืงื˜ืข ื”ื•ื™ื“ืื• ืžืžื•ืฆืข ืฉืœ  5%  ื”ืงืœืงื•ืช  !!!  Pre  Roll
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Mid Roll ืคืจืกื•ื  ื‘ืจื™ื™ืง ืคืจืกื•ืžืช ืฉืœ ืขื“  45  ืฉื ื™ื•ืช  ื”ืžื•ืคื™ืขื” ื‘ืชื•ืš ืงื˜ืข ื”ื•ื™ื“ืื•  ื‘ื›ืœ ื‘ืจื™ื™ืง ืžื•ืคื™ืข ืžืคืจืกื ืื—ื“ .  ื‘ืžื”ืœืš ืงื˜ืข ื•ื™ื“ืื• ืžื•ืคื™ืขื™ื ืžืก '  ื‘ืจื™ื™ืงื™ื ืžืžื•ืฆืข ืฉืœ  3%  ื”ืงืœืงื•ืช  !!!  Mid  Roll
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Post Roll Post  Roll ืคืจืกื•ื  ืกื’ื™ืจ ืคืจืกื•ื ื‘ืกื•ืฃ ืงื˜ืข ื”ื•ื™ื“ืื• ืขื“  40  ืฉื ื™ื•ืช ืžืžื•ืฆืข ืฉืœ  1.5%  ื”ืงืœืงื•ืช  !!!
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Golden Break ืคืจืกื•ื  ื–ื”ื‘ ืคืจืกื•ืžืช ืืจื•ื›ื” ืžื”ืจื’ื™ืœ ืขื“  60  ืฉื ื™ื•ืช  ื”ืžื•ืคื™ืขื” ื‘ืชื•ืš ืงื˜ืข ื”ื•ื™ื“ืื•  ื‘ื›ืœ ืงื˜ืข ื•ื™ื“ืื• ื™ืฉ ื‘ืจื™ื™ืง ื–ื”ื‘ ืื—ืจ ืžื‘ื™ืŸ ื”ื‘ืจื™ื™ืงื™ื ื”ืฉื•ื ื™ื Golden  Break
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Sponsorship Sponsor ship Sponsorship ื—ืกื•ืช  ืžืกืš ื‘ืœืขื“ื™ื•ืช ืฉืœ ืžืคืจืกื ื‘ืชื•ื›ื ื™ืช ืื• ืงื˜ื’ื•ืจื™ื” ืžืกื•ื™ืžืช ืื•ืคืŸ ื”ืฆื’ืช ื”ืžืคืจืกื ื•ื”ืžืกืจื™ื ืžื’ื•ื•ื ื™ื ื•ื™ื‘ื—ื ื• ืขื‘ื•ืจ ื›ืœ ืžืคืจืกื ,  ืœื™ืฆื™ืจืช ื‘ื•ืœื˜ื•ืช ืžืจื‘ื™ืช !
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Marketing Content ืชื•ื›ืŸ  ืฉื™ื•ื•ืงื™ Marketing  Content ื ื•ื›ื—ื•ืช ื”ืžืคืจืกื ื‘ืชื•ื›ืŸ ื”ืกื“ืจื” ืขืฆืžื” ,  ื‘ื—ืกื•ืช ืขืœ ืืชืจ ื”ืชื•ื›ื ื™ืช ,  ื‘ืžืคื’ืฉื™ ืžืขืจื™ืฆื™ื ื•ืขื•ื“ ...  ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ื ื‘ื ื” ื‘ืื•ืคืŸ ืื™ืฉื™ ื•ืžืงืฆื•ืขื™ ืœื›ืœ ืžืคืจืกื
Kleenex  ย  Marketing Content Royalty   ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ  ynet.tv ืœืขืžื•ื“ ื”ืชื•ื›ืŸ ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing  Content
Royalty   ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ  ynet.tv ืœืขืžื•ื“ ื”ืชื•ื›ืŸ ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing  Content
ื”ื“ืžื•ื™ื•ืช ื‘ืกื“ืจื” ืขื ื“ื• ืชื›ืฉื™ื˜ื™  ROYALTY .  ื‘ืืชืจ ื”ืกื“ืจื” ืฆื™ืœื•ื ืฉืœ ื”ื“ืžื•ืช ืขื•ื ื“ืช ื”ืชื›ืฉื™ื˜ ื”ื•ื‘ื™ืœ ืœื›ืชื‘ืช ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ืื•ื“ื•ืช ื”ืžื•ืฆืจ ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ  ynet.tv ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing  Content
ื”ื“ืžื•ื™ื•ืช ื‘ืกื“ืจื” ืขื ื“ื• ืชื›ืฉื™ื˜ื™  ROYALTY .  ื‘ืืชืจ ื”ืกื“ืจื” ืฆื™ืœื•ื ืฉืœ ื”ื“ืžื•ืช ืขื•ื ื“ืช ื”ืชื›ืฉื™ื˜ ื”ื•ื‘ื™ืœ ืœื›ืชื‘ืช ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ืื•ื“ื•ืช ื”ืžื•ืฆืจ ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ  ynet.tv ืœืขืžื•ื“ ืžื•ืฆืจื™ื ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช Marketing  Content
Kleenex  ย  ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ  ynet.tv ืœืขืžื•ื“ ื”ืชื•ื›ืŸ ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing  Content
ื”ืžื•ืฆืจ ื”ื•ืคื™ืข ืขืœ ื’ื‘ื™ ื”ืžืกืš ื‘ืกื“ืจื” .  ื‘ืืชืจ ื”ื•ืคื™ืข ื—ื™ื“ื•ืŸย ื’ื•ืœืฉื™ื ื ื•ืฉื ืคืจืกื™ื ืžืžื•ืชื’ . ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ  ynet.tv ืœืขืžื•ื“ ืžื•ืฆืจื™ื ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช Marketing  Content
ื”ืžื•ืฆืจ ื”ื•ืคื™ืข ืขืœ ื’ื‘ื™ ื”ืžืกืš ื‘ืกื“ืจื” .  ื‘ืืชืจ ื”ื•ืคื™ืข ื—ื™ื“ื•ืŸย ื’ื•ืœืฉื™ื ื ื•ืฉื ืคืจืกื™ื ืžืžื•ืชื’ . ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ  ynet.tv ืœืขืžื•ื“ ืžื•ืฆืจื™ื ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช Marketing  Content
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Overlay ืคืจืกื•ื  ืฆืฃ ืคืจืกื•ืžืช ื”ืžื•ืคื™ืขื” ืขืœ ื’ื‘ื™ ืฉืœื™ืฉ ื”ืžืกืš ืœืžืฉืš ื–ืžืŸ ืžื•ื’ื“ืจ ,  ื‘ืžื”ืœืš ืงื˜ืข ื”ื•ื™ื“ื™ืื• ืžืžื•ืฆืข ืฉืœ  2%  ื”ืงืœืงื•ืช  !!!  Over lay
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ืžืื™  2009: 398,451,403   ื—ืฉื™ืคื•ืช ืœืืชืจ ( ืฉื–ื” ื”ืžืงื‘ื™ืœื” ืœืฆืคื™ื•ืช ื”ื›ื•ืœืœื•ืช ื‘ TV  ) 6,107,413  UU ( ืฉื”ื ื”ืจื•ื‘ ื”ืžื•ื—ืœื˜ ืฉืœ ื’ื•ืœืฉื™ ื”ืื™ื ื˜ืจื ื˜ ืข " ืค ืกืงืจ  TIM ) ืงืฆืช ืžืกืคืจื™ื ืื•ื“ื•ืช  ynet ... ื ืชื•ื ื™ ื’ืœื™ืฉื” ื‘ -  ynet   ืžื”ืืจืฅ ื•ืžื—ื• " ืœ -  ืžืื™  2009  ืžืชื•ืš ืžืขืจื›ืช  Nilsen
ืœื“ื•ื’ืžื” ,  ื”ืขืจื•ืฆื™ื ื”ืฆืขื™ืจื™ื ืฉืœื ื• : ืืกื˜ืจื•ืœื•ื’ื™ื” ืจื›ื™ืœื•ืช ืชืจื‘ื•ืช ื™ื—ืกื™ื ื›ืžื•ืช ื—ืฉื™ืคื•ืช  /  UU :  15,062,870  /  1,606,728 ื™ื›ื•ืœื•ืช ืคื™ืœื•ื—
35 30 25 20 15 10 5 0 ืขืจื•ืฆื™ื  2+10 ื‘ืงื”ืœ ืขืจื•ืฆื™ื  2+10 ืœื‘ืชื™ ืื‘ ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ื˜ืœื•ื•ื™ื–ื™ื” ืงื”ืœ ื™ื”ื•ื“ื™ ื‘ื’ื™ืœืื™ื  20-25 *  ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ืคืจื™ื™ื  (20:00-23:00)  ื‘ืงืจื‘ ื™ื”ื•ื“ื™ื  20-25  ื•ื‘ืงืจื‘ ื‘ืชื™ ืื‘ ื™ื”ื•ื“ื™ื™ื ,  ื ื•ื‘ืžื‘ืจ  2008,  Infosys ืื—ื•ื–ื™ ืฆืคื™ื™ื” ื”ืฆืคื™ื™ื” ื ืžื•ื›ื” ื•ืงื“
ืขืจื•ืฆื™ื  2+10 ื‘ืงื”ืœ ืขืจื•ืฆื™ื  2+10 ืœื‘ืชื™ ืื‘ ืงื”ืœ ื™ื”ื•ื“ื™ ื‘ื’ื™ืœืื™ื  20-25 *  ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ืคืจื™ื™ื  (20:00-23:00)  ื‘ืงืจื‘ ื™ื”ื•ื“ื™ื  20-25  ื•ื‘ืงืจื‘ ื‘ืชื™ ืื‘ ื™ื”ื•ื“ื™ื™ื ,  ื ื•ื‘ืžื‘ืจ  2008,  Infosys ืื—ื•ื–ื™ ืฆืคื™ื™ื” ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ื˜ืœื•ื•ื™ื–ื™ื” 35 30 25 20 15 10 5 0 Off Prime  ื”ืฆืคื™ื™ื” ื ืžื•ื›ื” ืขื•ื“ ื™ื•ืชืจ ื•ืงื“
ืžืชื•ืš  500,000  ืคืจื˜ื™ื ื‘ื™ืฉืจืืœ ื‘ืงืจื‘ ืงื”ืœ ื”ื™ืขื“ , 13,000  ืฆื•ืคื™ื ื‘ืžืžื•ืฆืข ืขืœ ืคื ื™ ื”ื™ื•ื *  ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ืคืจื™ื™ื  (20:00-23:00)  ื‘ืงืจื‘ ื™ื”ื•ื“ื™ื  20-25  ื•ื‘ืงืจื‘ ื‘ืชื™ ืื‘ ื™ื”ื•ื“ื™ื™ื ,  ื ื•ื‘ืžื‘ืจ  2008,  Infosys ืคืจื˜ื™ื ื‘ืืœืคื™ื 250 200 150 100 50 0 ื™ื”ื•ื“ื™ื  25-54 ื™ื”ื•ื“ื™ื  4 + ื™ื”ื•ื“ื™ื  20-25 ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ื˜ืœื•ื•ื™ื–ื™ื” ื•ืงื“
GRP Gross   Rating Point  ynet t.v ืขืจื•ืฅ  2-10  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ื ืงื•ื“ืช ืจื™ื™ื˜ื™ื ื’ ื‘ื˜ืœื•ื•ื™ื–ื™ื” ืœืงื”ืœ ื›ืœืœื™  ( ื‘ืชื™ ืื‘ ) ื”ืฉื•ื•ืืช ืขืœื•ืช ืคืจืกื•ื ืœ -1,000  ืฆื•ืคื™ื ืžื—ื™ืจ ื‘ืจื™ื™ืง ื–ื”ื‘  150 โ‚ช  ืžื—ื™ืจ ืกืคื•ื˜ ื‘ืชื•ื›ื ื™ืช ืคืจื™ื™ื ื˜ื™ื™ื  ย  30"  ื‘ืชื•ืš ืžืงื‘ืฅ ืคืจืกื•ืžื•ืช ,  ืขื•ืœื” ื‘ืžืžื•ืฆืข : -ย 1059  ืฉ " ื—  - ย  ืœ - 1000  ืฆื•ืคื™ื ื•ืงื“
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ืงื”ืœ ืžืžื•ืงื“ ืฆืขื™ืจื™ื ื ืฉื™ื ื’ื‘ืจื™ื ืงืžืคื™ื™ืŸ ืœื™ื“ื™ื : ืœ - ynet.t.v ย  ืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืชื•ื›ื ื™ื•ืช ,  ื”ืžืคืจืกื ื™ื›ื•ืœ ืœื‘ื—ื•ืจ ืœืื™ื–ื” ืงื”ืœ ื™ืจืฆื” ืœืคื ื•ืช ื•ื‘ื›ืš ืœื™ื™ืขืœ ืืช ื”ืงืžืคื™ื™ืŸ
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ื’ื•ืœืฉ ื ืืžืŸ ืงืžืคื™ื™ืŸ ื•ื™ื“ืื• ,  ื—ืกื•ืช ื• / ืื• ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ,  ืžื•ืกื™ืฃ ื“ื’ืฉ ืžืฉืžืขื•ืชื™ ืœืงืžืคื™ื™ืŸ ื‘ืื™ื ื˜ืจื ื˜ ,  ืžืขื ื™ืง ืืช ืžื™ืจื‘ ืชืฉื•ืžืช ื”ืœื‘ ืฉืœ ื”ื’ื•ืœืฉ ืœืคืจืกื•ื ื•ื™ื•ืฆืจ ืงืžืคื™ื™ืŸ ืืคืงื˜ื™ื‘ื™ ื”ืจื‘ื” ื™ื•ืชืจ ืžื™ืงื•ื ื”ืคืจืกื•ืžื•ืช ,  ื‘ื›ืœ ืื—ื“ ืžื”ืืœืžื ื˜ื™ื ,  ืžื—ื™ื™ื‘ ืืช ื”ื’ื•ืœืฉ ืœืฆืคื•ืช ื‘ื”ืŸ ืขืœ ืžื ืช ืœื”ืžืฉื™ืš ื•ืœืฆืคื•ืช ื‘ืกืจื˜ ื‘ื• ืžืขื•ื ื™ื™ืŸ
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ื—ื•ื•ื™ืช ืงืžืคื™ื™ืŸ ื‘ืขื–ืจืช ืงืžืคื™ื™ืŸ ืžืฉื•ืœื‘ :  ื‘ืื ืจื™ื ,  ื•ื™ื“ืื• ,  ื—ืกื•ืช  ื•ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ,  ื ื™ืชื ืช ืœื’ื•ืœืฉ ื—ื•ื•ื™ื” ืžืœืื” ืฉืœ ื”ืžื•ืฆืจ ื•ื”ืคืจืกื•ื .  ื”ื’ื•ืœืฉ  " ื ืชืงืœ "  ื‘ืคืจืกื•ื ื‘ื›ืœ ืžืงื•ื ื‘ื• ื ืžืฆื ื•ื ื”ื ื” ืžื”ืงืžืคื™ื™ืŸ ื‘ืื•ืคืŸ ื”ื™ืงืคื™ ื•ื—ื•ื•ื™ื™ืชื™ ืžื•ื˜ื•ืจ
ย 
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ื”ืคืงื” ืงื•ืคืช ื—ื•ืœื™ื ื›ืœืœื™ืช ืื•ืคื ืช ืงืœื™ืง ื‘ื™ื˜ื•ื— ืžื—ืกื ื™ ื—ืฉืžืœ ื“ืคื™ ื–ื”ื‘ ื”ืžืจื›ื– ืœืœื™ืžื•ื“ื™ื ืืงื“ืžื™ื™ื ืžื—ืœื‘ื•ืช ื’ื“ ืกืจื˜ ืคืจืกื•ืžืช ืืคืงื˜ื™ื‘ื™ ,  ืžื•ืฉืงืข ื•ืžืขื‘ื™ืจ ืืช ื”ืžืกืจ ืœืœื ืฆื•ืจืš ื‘ืฉื—ืงื ื™ื ,  ื ื™ืฆื‘ื™ื ื•ืขืœื•ื™ื•ืช ืžืจื•ื‘ื•ืช
ื”ืคืงื” ืงื•ืคืช ื—ื•ืœื™ื ื›ืœืœื™ืช ืื•ืคื ืช ืงืœื™ืง ื‘ื™ื˜ื•ื— ืžื—ืกื ื™ ื—ืฉืžืœ ื“ืคื™ ื–ื”ื‘ ื”ืžืจื›ื– ืœืœื™ืžื•ื“ื™ื ืืงื“ืžื™ื™ื ืžื—ืœื‘ื•ืช ื’ื“ ืกืจื˜ ืคืจืกื•ืžืช ืืคืงื˜ื™ื‘ื™ ,  ืžื•ืฉืงืข ื•ืžืขื‘ื™ืจ ืืช ื”ืžืกืจ ืœืœื ืฆื•ืจืš ื‘ืฉื—ืงื ื™ื ,  ื ื™ืฆื‘ื™ื ื•ืขืœื•ื™ื•ืช ืžืจื•ื‘ื•ืช
ืื•ืคื ืช ืงืœื™ืง  -  ืชืžื•ื ื•ืช ืกื˜ื™ืœืก ืžื”ืงื˜ืœื•ื’ ื”ืžื•ืฆื’ื•ืช ื‘ืจืฆืฃ
ื”ืคืงื” ืงื•ืคืช ื—ื•ืœื™ื ื›ืœืœื™ืช ืื•ืคื ืช ืงืœื™ืง ื‘ื™ื˜ื•ื— ืžื—ืกื ื™ ื—ืฉืžืœ ื“ืคื™ ื–ื”ื‘ ื”ืžืจื›ื– ืœืœื™ืžื•ื“ื™ื ืืงื“ืžื™ื™ื ืžื—ืœื‘ื•ืช ื’ื“ ืกืจื˜ ืคืจืกื•ืžืช ืืคืงื˜ื™ื‘ื™ ,  ืžื•ืฉืงืข ื•ืžืขื‘ื™ืจ ืืช ื”ืžืกืจ ืœืœื ืฆื•ืจืš ื‘ืฉื—ืงื ื™ื ,  ื ื™ืฆื‘ื™ื ื•ืขืœื•ื™ื•ืช ืžืจื•ื‘ื•ืช
ynet   ื‘ื™ื˜ื•ื— โ€“ ื‘ืื ืจ ืคืœืืฉ ืฉื”ื•ืžืจ ืœืคื•ืจืžื˜ ื•ื™ื“ืื•
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ืจื’ื•ืœืฆื™ื” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ืžืชื•ืš ื—ื•ืงื™ ื”ืจืฉื•ืช ื”ืฉื ื™ื™ื” ,  ื”ื—ืœื™ื ืขืœ ื–ื›ื™ื™ื ื™ื ื•ืžืคืจืกืžื™ื ื‘ื˜ืœื•ื•ื™ื–ื™ื” ื‘ืœื‘ื“
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
ynet ynet ืžืงื“ื ืืช ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ืื™ื ื˜ืจื ื˜ื™ืช ื‘ื ื“ืœ " ืŸ ื”ื™ื•ืงืจืชื™ ื‘ื™ื•ืชืจ ื‘ืจืฉืช ื”ื™ืฉืจืืœื™ืช ynet Home Page
ื› - 900,000  uu  ื‘ื™ื•ื 5.8  ืžื™ืœื™ื•ืŸ  uu  ื‘ื—ื•ื“ืฉ ืžืื™  360  ืžื™ืœื™ื•ืŸ ื“ืคื™ื ื ืฆืคื™ื ืžืžื•ืฆืข ื›ื ื™ืกื•ืช ืœื’ื•ืœืฉ ื‘ื™ื•ื : 3.5 ื–ืžืŸ ืฉื”ื™ื™ื” ืžืžื•ืฆืข ื‘ืืชืจ ืœื’ื•ืœืฉ ื‘ื™ื•ื  : 15  ื“ืงื•ืช 55%  ื’ื‘ืจื™ื ืœืขื•ืžืช  45%  ื ืฉื™ื 65%  ืžื”ื’ื•ืœืฉื™ื ื‘ื’ื™ืœืื™ื  25-45 49.4%  ืžื‘ืงืจื™ื ื‘ืืชืจ ื›ืœ ื™ื•ื ืœืคื™ Nielsen
ื› - 900,000  uu  ื‘ื™ื•ื 5.8  ืžื™ืœื™ื•ืŸ  uu  ื‘ื—ื•ื“ืฉ ืžืื™  360  ืžื™ืœื™ื•ืŸ ื“ืคื™ื ื ืฆืคื™ื ืžืžื•ืฆืข ื›ื ื™ืกื•ืช ืœื’ื•ืœืฉ ื‘ื™ื•ื : 3.5 ื–ืžืŸ ืฉื”ื™ื™ื” ืžืžื•ืฆืข ื‘ืืชืจ ืœื’ื•ืœืฉ ื‘ื™ื•ื  : 15  ื“ืงื•ืช 55%  ื’ื‘ืจื™ื ืœืขื•ืžืช  45%  ื ืฉื™ื 65%  ืžื”ื’ื•ืœืฉื™ื ื‘ื’ื™ืœืื™ื  25-45 49.4%  ืžื‘ืงืจื™ื ื‘ืืชืจ ื›ืœ ื™ื•ื ืœืคื™ Nielsen  The Marker
ืžืชื•ืš  Google Trends
ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
HIRO ืคื™ืœื•ื— ืœืคื™ ื’ื™ืœ ื•ืžื’ื“ืจ ืคื™ืœื•ื— ืœืคื™ ืชื•ื›ืŸ ืคื™ืœื•ื— ืœืคื™ ื—ื•ืงื™ื•ืช Real Time ( ืคื™ืœื•ื—ื™ื ) ื—ืฉื™ืคื•ืช ื•ื”ืงืœืงื•ืช ืœืคื™ :  ืชืืจื™ืš ,  ื’ื™ืœ ,  ืžื’ื“ืจ ื•ืชื•ื›ืŸ ืžืขืจื›ืช ืฉืœื™ื˜ื” ื•ื‘ืงืจื” ื”ืžืกื™ื™ืขืช ืœืžืคืจืกื ื‘ื ื™ื”ื•ืœ ืงืžืคื™ื™ืŸ ืžื•ืฆืœื—  online   ื‘ืžื”ืœืš ื”ืงืžืคื™ื™ืŸ ื•ืœืื—ืจื™ื•
ื›ืœ ื”ื˜ืœื•ื•ื™ื–ื™ื” ืฉื‘ืขื•ืœื ื‘ืžืงื•ื ืื—ื“ ืชื•ืฆืื”
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ynet.TV

  • 9. Pre Roll ืคืจืกื•ื ืงื“ื™ืžื•ืŸ ืคืจืกื•ืžืช ืขื“ 15 ืฉื ื™ื•ืช ื”ืžื•ืคื™ืขื” ืœืคื ื™ ืงื˜ืข ื”ื•ื™ื“ืื• ืžืžื•ืฆืข ืฉืœ 5% ื”ืงืœืงื•ืช !!! Pre Roll
  • 10. ย 
  • 11. Mid Roll ืคืจืกื•ื ื‘ืจื™ื™ืง ืคืจืกื•ืžืช ืฉืœ ืขื“ 45 ืฉื ื™ื•ืช ื”ืžื•ืคื™ืขื” ื‘ืชื•ืš ืงื˜ืข ื”ื•ื™ื“ืื• ื‘ื›ืœ ื‘ืจื™ื™ืง ืžื•ืคื™ืข ืžืคืจืกื ืื—ื“ . ื‘ืžื”ืœืš ืงื˜ืข ื•ื™ื“ืื• ืžื•ืคื™ืขื™ื ืžืก ' ื‘ืจื™ื™ืงื™ื ืžืžื•ืฆืข ืฉืœ 3% ื”ืงืœืงื•ืช !!! Mid Roll
  • 12. ย 
  • 13. Post Roll Post Roll ืคืจืกื•ื ืกื’ื™ืจ ืคืจืกื•ื ื‘ืกื•ืฃ ืงื˜ืข ื”ื•ื™ื“ืื• ืขื“ 40 ืฉื ื™ื•ืช ืžืžื•ืฆืข ืฉืœ 1.5% ื”ืงืœืงื•ืช !!!
  • 14. ย 
  • 15. Golden Break ืคืจืกื•ื ื–ื”ื‘ ืคืจืกื•ืžืช ืืจื•ื›ื” ืžื”ืจื’ื™ืœ ืขื“ 60 ืฉื ื™ื•ืช ื”ืžื•ืคื™ืขื” ื‘ืชื•ืš ืงื˜ืข ื”ื•ื™ื“ืื• ื‘ื›ืœ ืงื˜ืข ื•ื™ื“ืื• ื™ืฉ ื‘ืจื™ื™ืง ื–ื”ื‘ ืื—ืจ ืžื‘ื™ืŸ ื”ื‘ืจื™ื™ืงื™ื ื”ืฉื•ื ื™ื Golden Break
  • 16. ย 
  • 17. Sponsorship Sponsor ship Sponsorship ื—ืกื•ืช ืžืกืš ื‘ืœืขื“ื™ื•ืช ืฉืœ ืžืคืจืกื ื‘ืชื•ื›ื ื™ืช ืื• ืงื˜ื’ื•ืจื™ื” ืžืกื•ื™ืžืช ืื•ืคืŸ ื”ืฆื’ืช ื”ืžืคืจืกื ื•ื”ืžืกืจื™ื ืžื’ื•ื•ื ื™ื ื•ื™ื‘ื—ื ื• ืขื‘ื•ืจ ื›ืœ ืžืคืจืกื , ืœื™ืฆื™ืจืช ื‘ื•ืœื˜ื•ืช ืžืจื‘ื™ืช !
  • 18. ย 
  • 19. Marketing Content ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ Marketing Content ื ื•ื›ื—ื•ืช ื”ืžืคืจืกื ื‘ืชื•ื›ืŸ ื”ืกื“ืจื” ืขืฆืžื” , ื‘ื—ืกื•ืช ืขืœ ืืชืจ ื”ืชื•ื›ื ื™ืช , ื‘ืžืคื’ืฉื™ ืžืขืจื™ืฆื™ื ื•ืขื•ื“ ... ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ื ื‘ื ื” ื‘ืื•ืคืŸ ืื™ืฉื™ ื•ืžืงืฆื•ืขื™ ืœื›ืœ ืžืคืจืกื
  • 20. Kleenex ย  Marketing Content Royalty ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ ynet.tv ืœืขืžื•ื“ ื”ืชื•ื›ืŸ ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing Content
  • 21. Royalty ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ ynet.tv ืœืขืžื•ื“ ื”ืชื•ื›ืŸ ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing Content
  • 22. ื”ื“ืžื•ื™ื•ืช ื‘ืกื“ืจื” ืขื ื“ื• ืชื›ืฉื™ื˜ื™ ROYALTY . ื‘ืืชืจ ื”ืกื“ืจื” ืฆื™ืœื•ื ืฉืœ ื”ื“ืžื•ืช ืขื•ื ื“ืช ื”ืชื›ืฉื™ื˜ ื”ื•ื‘ื™ืœ ืœื›ืชื‘ืช ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ืื•ื“ื•ืช ื”ืžื•ืฆืจ ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ ynet.tv ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing Content
  • 23. ื”ื“ืžื•ื™ื•ืช ื‘ืกื“ืจื” ืขื ื“ื• ืชื›ืฉื™ื˜ื™ ROYALTY . ื‘ืืชืจ ื”ืกื“ืจื” ืฆื™ืœื•ื ืฉืœ ื”ื“ืžื•ืช ืขื•ื ื“ืช ื”ืชื›ืฉื™ื˜ ื”ื•ื‘ื™ืœ ืœื›ืชื‘ืช ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ ืื•ื“ื•ืช ื”ืžื•ืฆืจ ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ ynet.tv ืœืขืžื•ื“ ืžื•ืฆืจื™ื ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช Marketing Content
  • 24. Kleenex ย  ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ ynet.tv ืœืขืžื•ื“ ื”ืชื•ื›ืŸ ืœืขืžื•ื“ ืžื•ืฆืจื™ื Marketing Content
  • 25. ื”ืžื•ืฆืจ ื”ื•ืคื™ืข ืขืœ ื’ื‘ื™ ื”ืžืกืš ื‘ืกื“ืจื” . ื‘ืืชืจ ื”ื•ืคื™ืข ื—ื™ื“ื•ืŸย ื’ื•ืœืฉื™ื ื ื•ืฉื ืคืจืกื™ื ืžืžื•ืชื’ . ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ ynet.tv ืœืขืžื•ื“ ืžื•ืฆืจื™ื ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช Marketing Content
  • 26. ื”ืžื•ืฆืจ ื”ื•ืคื™ืข ืขืœ ื’ื‘ื™ ื”ืžืกืš ื‘ืกื“ืจื” . ื‘ืืชืจ ื”ื•ืคื™ืข ื—ื™ื“ื•ืŸย ื’ื•ืœืฉื™ื ื ื•ืฉื ืคืจืกื™ื ืžืžื•ืชื’ . ืœื–ื›ื™ื™ื ื™ ืขืจื•ืฅ ynet.tv ืœืขืžื•ื“ ืžื•ืฆืจื™ื ืœืขืžื•ื“ ื“ื•ื’ืžืื•ืช Marketing Content
  • 27. ย 
  • 28. Overlay ืคืจืกื•ื ืฆืฃ ืคืจืกื•ืžืช ื”ืžื•ืคื™ืขื” ืขืœ ื’ื‘ื™ ืฉืœื™ืฉ ื”ืžืกืš ืœืžืฉืš ื–ืžืŸ ืžื•ื’ื“ืจ , ื‘ืžื”ืœืš ืงื˜ืข ื”ื•ื™ื“ื™ืื• ืžืžื•ืฆืข ืฉืœ 2% ื”ืงืœืงื•ืช !!! Over lay
  • 29. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 30. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 31. ืžืื™ 2009: 398,451,403 ื—ืฉื™ืคื•ืช ืœืืชืจ ( ืฉื–ื” ื”ืžืงื‘ื™ืœื” ืœืฆืคื™ื•ืช ื”ื›ื•ืœืœื•ืช ื‘ TV ) 6,107,413 UU ( ืฉื”ื ื”ืจื•ื‘ ื”ืžื•ื—ืœื˜ ืฉืœ ื’ื•ืœืฉื™ ื”ืื™ื ื˜ืจื ื˜ ืข " ืค ืกืงืจ TIM ) ืงืฆืช ืžืกืคืจื™ื ืื•ื“ื•ืช ynet ... ื ืชื•ื ื™ ื’ืœื™ืฉื” ื‘ - ynet ืžื”ืืจืฅ ื•ืžื—ื• " ืœ - ืžืื™ 2009 ืžืชื•ืš ืžืขืจื›ืช Nilsen
  • 32. ืœื“ื•ื’ืžื” , ื”ืขืจื•ืฆื™ื ื”ืฆืขื™ืจื™ื ืฉืœื ื• : ืืกื˜ืจื•ืœื•ื’ื™ื” ืจื›ื™ืœื•ืช ืชืจื‘ื•ืช ื™ื—ืกื™ื ื›ืžื•ืช ื—ืฉื™ืคื•ืช / UU : 15,062,870 / 1,606,728 ื™ื›ื•ืœื•ืช ืคื™ืœื•ื—
  • 33. 35 30 25 20 15 10 5 0 ืขืจื•ืฆื™ื 2+10 ื‘ืงื”ืœ ืขืจื•ืฆื™ื 2+10 ืœื‘ืชื™ ืื‘ ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ื˜ืœื•ื•ื™ื–ื™ื” ืงื”ืœ ื™ื”ื•ื“ื™ ื‘ื’ื™ืœืื™ื 20-25 * ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ืคืจื™ื™ื (20:00-23:00) ื‘ืงืจื‘ ื™ื”ื•ื“ื™ื 20-25 ื•ื‘ืงืจื‘ ื‘ืชื™ ืื‘ ื™ื”ื•ื“ื™ื™ื , ื ื•ื‘ืžื‘ืจ 2008, Infosys ืื—ื•ื–ื™ ืฆืคื™ื™ื” ื”ืฆืคื™ื™ื” ื ืžื•ื›ื” ื•ืงื“
  • 34. ืขืจื•ืฆื™ื 2+10 ื‘ืงื”ืœ ืขืจื•ืฆื™ื 2+10 ืœื‘ืชื™ ืื‘ ืงื”ืœ ื™ื”ื•ื“ื™ ื‘ื’ื™ืœืื™ื 20-25 * ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ืคืจื™ื™ื (20:00-23:00) ื‘ืงืจื‘ ื™ื”ื•ื“ื™ื 20-25 ื•ื‘ืงืจื‘ ื‘ืชื™ ืื‘ ื™ื”ื•ื“ื™ื™ื , ื ื•ื‘ืžื‘ืจ 2008, Infosys ืื—ื•ื–ื™ ืฆืคื™ื™ื” ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ื˜ืœื•ื•ื™ื–ื™ื” 35 30 25 20 15 10 5 0 Off Prime ื”ืฆืคื™ื™ื” ื ืžื•ื›ื” ืขื•ื“ ื™ื•ืชืจ ื•ืงื“
  • 35. ืžืชื•ืš 500,000 ืคืจื˜ื™ื ื‘ื™ืฉืจืืœ ื‘ืงืจื‘ ืงื”ืœ ื”ื™ืขื“ , 13,000 ืฆื•ืคื™ื ื‘ืžืžื•ืฆืข ืขืœ ืคื ื™ ื”ื™ื•ื * ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ืคืจื™ื™ื (20:00-23:00) ื‘ืงืจื‘ ื™ื”ื•ื“ื™ื 20-25 ื•ื‘ืงืจื‘ ื‘ืชื™ ืื‘ ื™ื”ื•ื“ื™ื™ื , ื ื•ื‘ืžื‘ืจ 2008, Infosys ืคืจื˜ื™ื ื‘ืืœืคื™ื 250 200 150 100 50 0 ื™ื”ื•ื“ื™ื 25-54 ื™ื”ื•ื“ื™ื 4 + ื™ื”ื•ื“ื™ื 20-25 ื ืชื•ื ื™ ื”ืฆืคื™ื™ื” ื‘ื˜ืœื•ื•ื™ื–ื™ื” ื•ืงื“
  • 36.
  • 37. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 38. ืงื”ืœ ืžืžื•ืงื“ ืฆืขื™ืจื™ื ื ืฉื™ื ื’ื‘ืจื™ื ืงืžืคื™ื™ืŸ ืœื™ื“ื™ื : ืœ - ynet.t.v ย  ืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืชื•ื›ื ื™ื•ืช , ื”ืžืคืจืกื ื™ื›ื•ืœ ืœื‘ื—ื•ืจ ืœืื™ื–ื” ืงื”ืœ ื™ืจืฆื” ืœืคื ื•ืช ื•ื‘ื›ืš ืœื™ื™ืขืœ ืืช ื”ืงืžืคื™ื™ืŸ
  • 39. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 40. ื’ื•ืœืฉ ื ืืžืŸ ืงืžืคื™ื™ืŸ ื•ื™ื“ืื• , ื—ืกื•ืช ื• / ืื• ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ , ืžื•ืกื™ืฃ ื“ื’ืฉ ืžืฉืžืขื•ืชื™ ืœืงืžืคื™ื™ืŸ ื‘ืื™ื ื˜ืจื ื˜ , ืžืขื ื™ืง ืืช ืžื™ืจื‘ ืชืฉื•ืžืช ื”ืœื‘ ืฉืœ ื”ื’ื•ืœืฉ ืœืคืจืกื•ื ื•ื™ื•ืฆืจ ืงืžืคื™ื™ืŸ ืืคืงื˜ื™ื‘ื™ ื”ืจื‘ื” ื™ื•ืชืจ ืžื™ืงื•ื ื”ืคืจืกื•ืžื•ืช , ื‘ื›ืœ ืื—ื“ ืžื”ืืœืžื ื˜ื™ื , ืžื—ื™ื™ื‘ ืืช ื”ื’ื•ืœืฉ ืœืฆืคื•ืช ื‘ื”ืŸ ืขืœ ืžื ืช ืœื”ืžืฉื™ืš ื•ืœืฆืคื•ืช ื‘ืกืจื˜ ื‘ื• ืžืขื•ื ื™ื™ืŸ
  • 41. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 42. ื—ื•ื•ื™ืช ืงืžืคื™ื™ืŸ ื‘ืขื–ืจืช ืงืžืคื™ื™ืŸ ืžืฉื•ืœื‘ : ื‘ืื ืจื™ื , ื•ื™ื“ืื• , ื—ืกื•ืช ื•ืชื•ื›ืŸ ืฉื™ื•ื•ืงื™ , ื ื™ืชื ืช ืœื’ื•ืœืฉ ื—ื•ื•ื™ื” ืžืœืื” ืฉืœ ื”ืžื•ืฆืจ ื•ื”ืคืจืกื•ื . ื”ื’ื•ืœืฉ " ื ืชืงืœ " ื‘ืคืจืกื•ื ื‘ื›ืœ ืžืงื•ื ื‘ื• ื ืžืฆื ื•ื ื”ื ื” ืžื”ืงืžืคื™ื™ืŸ ื‘ืื•ืคืŸ ื”ื™ืงืคื™ ื•ื—ื•ื•ื™ื™ืชื™ ืžื•ื˜ื•ืจ
  • 43. ย 
  • 44. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 45. ื”ืคืงื” ืงื•ืคืช ื—ื•ืœื™ื ื›ืœืœื™ืช ืื•ืคื ืช ืงืœื™ืง ื‘ื™ื˜ื•ื— ืžื—ืกื ื™ ื—ืฉืžืœ ื“ืคื™ ื–ื”ื‘ ื”ืžืจื›ื– ืœืœื™ืžื•ื“ื™ื ืืงื“ืžื™ื™ื ืžื—ืœื‘ื•ืช ื’ื“ ืกืจื˜ ืคืจืกื•ืžืช ืืคืงื˜ื™ื‘ื™ , ืžื•ืฉืงืข ื•ืžืขื‘ื™ืจ ืืช ื”ืžืกืจ ืœืœื ืฆื•ืจืš ื‘ืฉื—ืงื ื™ื , ื ื™ืฆื‘ื™ื ื•ืขืœื•ื™ื•ืช ืžืจื•ื‘ื•ืช
  • 46. ื”ืคืงื” ืงื•ืคืช ื—ื•ืœื™ื ื›ืœืœื™ืช ืื•ืคื ืช ืงืœื™ืง ื‘ื™ื˜ื•ื— ืžื—ืกื ื™ ื—ืฉืžืœ ื“ืคื™ ื–ื”ื‘ ื”ืžืจื›ื– ืœืœื™ืžื•ื“ื™ื ืืงื“ืžื™ื™ื ืžื—ืœื‘ื•ืช ื’ื“ ืกืจื˜ ืคืจืกื•ืžืช ืืคืงื˜ื™ื‘ื™ , ืžื•ืฉืงืข ื•ืžืขื‘ื™ืจ ืืช ื”ืžืกืจ ืœืœื ืฆื•ืจืš ื‘ืฉื—ืงื ื™ื , ื ื™ืฆื‘ื™ื ื•ืขืœื•ื™ื•ืช ืžืจื•ื‘ื•ืช
  • 47. ืื•ืคื ืช ืงืœื™ืง - ืชืžื•ื ื•ืช ืกื˜ื™ืœืก ืžื”ืงื˜ืœื•ื’ ื”ืžื•ืฆื’ื•ืช ื‘ืจืฆืฃ
  • 48. ื”ืคืงื” ืงื•ืคืช ื—ื•ืœื™ื ื›ืœืœื™ืช ืื•ืคื ืช ืงืœื™ืง ื‘ื™ื˜ื•ื— ืžื—ืกื ื™ ื—ืฉืžืœ ื“ืคื™ ื–ื”ื‘ ื”ืžืจื›ื– ืœืœื™ืžื•ื“ื™ื ืืงื“ืžื™ื™ื ืžื—ืœื‘ื•ืช ื’ื“ ืกืจื˜ ืคืจืกื•ืžืช ืืคืงื˜ื™ื‘ื™ , ืžื•ืฉืงืข ื•ืžืขื‘ื™ืจ ืืช ื”ืžืกืจ ืœืœื ืฆื•ืจืš ื‘ืฉื—ืงื ื™ื , ื ื™ืฆื‘ื™ื ื•ืขืœื•ื™ื•ืช ืžืจื•ื‘ื•ืช
  • 49. ynet ื‘ื™ื˜ื•ื— โ€“ ื‘ืื ืจ ืคืœืืฉ ืฉื”ื•ืžืจ ืœืคื•ืจืžื˜ ื•ื™ื“ืื•
  • 50. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 51.
  • 52. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 53. ynet ynet ืžืงื“ื ืืช ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ืื™ื ื˜ืจื ื˜ื™ืช ื‘ื ื“ืœ " ืŸ ื”ื™ื•ืงืจืชื™ ื‘ื™ื•ืชืจ ื‘ืจืฉืช ื”ื™ืฉืจืืœื™ืช ynet Home Page
  • 54. ื› - 900,000 uu ื‘ื™ื•ื 5.8 ืžื™ืœื™ื•ืŸ uu ื‘ื—ื•ื“ืฉ ืžืื™ 360 ืžื™ืœื™ื•ืŸ ื“ืคื™ื ื ืฆืคื™ื ืžืžื•ืฆืข ื›ื ื™ืกื•ืช ืœื’ื•ืœืฉ ื‘ื™ื•ื : 3.5 ื–ืžืŸ ืฉื”ื™ื™ื” ืžืžื•ืฆืข ื‘ืืชืจ ืœื’ื•ืœืฉ ื‘ื™ื•ื : 15 ื“ืงื•ืช 55% ื’ื‘ืจื™ื ืœืขื•ืžืช 45% ื ืฉื™ื 65% ืžื”ื’ื•ืœืฉื™ื ื‘ื’ื™ืœืื™ื 25-45 49.4% ืžื‘ืงืจื™ื ื‘ืืชืจ ื›ืœ ื™ื•ื ืœืคื™ Nielsen
  • 55. ื› - 900,000 uu ื‘ื™ื•ื 5.8 ืžื™ืœื™ื•ืŸ uu ื‘ื—ื•ื“ืฉ ืžืื™ 360 ืžื™ืœื™ื•ืŸ ื“ืคื™ื ื ืฆืคื™ื ืžืžื•ืฆืข ื›ื ื™ืกื•ืช ืœื’ื•ืœืฉ ื‘ื™ื•ื : 3.5 ื–ืžืŸ ืฉื”ื™ื™ื” ืžืžื•ืฆืข ื‘ืืชืจ ืœื’ื•ืœืฉ ื‘ื™ื•ื : 15 ื“ืงื•ืช 55% ื’ื‘ืจื™ื ืœืขื•ืžืช 45% ื ืฉื™ื 65% ืžื”ื’ื•ืœืฉื™ื ื‘ื’ื™ืœืื™ื 25-45 49.4% ืžื‘ืงืจื™ื ื‘ืืชืจ ื›ืœ ื™ื•ื ืœืคื™ Nielsen The Marker
  • 57. ืขืจื›ื™ื ืžื•ืกืคื™ื ื ืชื•ื ื™ื ืงื”ืœ ืžืžื•ืงื“ ื’ื•ืœืฉ ื ืืžืŸ ื—ื•ื•ื™ื™ืช ืงืžืคื™ื™ืŸ ื”ืคืงื” ืจื’ื•ืœืฆื™ื” ynet HIRO
  • 58. HIRO ืคื™ืœื•ื— ืœืคื™ ื’ื™ืœ ื•ืžื’ื“ืจ ืคื™ืœื•ื— ืœืคื™ ืชื•ื›ืŸ ืคื™ืœื•ื— ืœืคื™ ื—ื•ืงื™ื•ืช Real Time ( ืคื™ืœื•ื—ื™ื ) ื—ืฉื™ืคื•ืช ื•ื”ืงืœืงื•ืช ืœืคื™ : ืชืืจื™ืš , ื’ื™ืœ , ืžื’ื“ืจ ื•ืชื•ื›ืŸ ืžืขืจื›ืช ืฉืœื™ื˜ื” ื•ื‘ืงืจื” ื”ืžืกื™ื™ืขืช ืœืžืคืจืกื ื‘ื ื™ื”ื•ืœ ืงืžืคื™ื™ืŸ ืžื•ืฆืœื— online ื‘ืžื”ืœืš ื”ืงืžืคื™ื™ืŸ ื•ืœืื—ืจื™ื•
  • 59. ื›ืœ ื”ื˜ืœื•ื•ื™ื–ื™ื” ืฉื‘ืขื•ืœื ื‘ืžืงื•ื ืื—ื“ ืชื•ืฆืื”
  • 60. ย