Search Engine Optimization Presentation by Royal Cyber. How to generate relevant leads and what is SEO all about. See the presentation.

1. Search Engine Optimization
Presentation by:
Arsalan Tariq

2. AGENDA
 What are Search Engines?
 Popular Search Engines?
 How Search Engines Works?
 SEO?
 SEM?
 Organic Vs In-Organic Search Results?
 SEO Strategies (ON-PAGE)?
 SEO Strategies (OFF-PAGE)?
 Traffic Analysis

3. Search Engines?
Search engines are designed to search for specific
information on the world wide web (www) and FTP
servers.
These are programs that search documents for
specified keywords and returns a list of relevant
documents where the keywords are found.
The search results are generally presented in a list of
results or "search engine results pages". The
information may consist of web
pages, images, information and other types of files.

4. Popular Search Engines?

5. Search Engine Works?
• Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database.
• Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking factors.
• Search engines indexes the content (text, code) in these documents by
adding it to their databases and then periodically updates this content.
 Spider, Indexer, Database, Algorithm
 Find matching documents and display them according to relevance
 Frequent updates to documents searched and ranking algorithm
 Strive to produce “better”, more relevant results than competitors

6. SEO?
SEO (Search engine optimization) is the process
of improving the visibility of a website or a web
page in search engines via the organic search
results. In general, the earlier (or higher ranked
on the search results page), and more frequently
a site appears in the search results list, the more
visitors it will receive from the search engine's
users.
SEO may target different kinds of search which
may be image search, video search etc…

7. SEM?
SEM (Search engine Marketing) is about the
paid search marketing of a website or a web
page in via sponsored or In-organic search
results.
It is sometimes referred to as CPC (cost-per-
click) or PPC (pay-per-click)
marketing, because most search ads are sold
on a CPC / PPC basis.

8. Organic Vs In-Organic?

9. SEO Strategies (ON-PAGE)?
URL Structure
Unique Content
Sitemap
Robots.txt
Image Tags
Headings
Internal & External Links
Meta Tags

10. SEO Strategies (OFF-PAGE)?
 Search Engine Submissions
 Article Submissions
 Directory Submissions
 Blog Postings
 Forum Postings
 Social Bookmarking
 Link Baiting
 Cross- Linking
 Video Promotions
 Local Listings
 Press Release Promotion

11. TRAFFIC ANALYSIS
There are lots of tools available on internet
where you can signup to track the traffic of
your website.
The most popular tools are:
 1. Google Analytics
 2. Stats Counter

12. What’s wrong with my SEO?

13. BLACK HAT SEO?
• Keyword stuffing: Packing long lists of keywords and
nothing else onto your site will get you penalized eventually
by search engines.
• Invisible text: This is putting lists of keywords in white text
on a white background in hopes of attracting more search
engine spiders. Again, not a good way to attract searchers
or search engine crawlers.
• Doorway Pages: A doorway page is basically a “fake” page
that the user will never see. It is purely for search engine
spiders, and attempts to trick them into indexing the site
higher.