CEM4104 - Lecture 1

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THE HANG SENG UNIVERSITY OF HONG KONG

Understanding risk management for events

Educación Economía y finanzas Empresariales

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Self Introduction Past 16 years….. Jardine Matheson HK Trade Development Council Mission Hills Golf Club HK General Chamber of Commerce Roy Ying

Your Turn ,[object Object],[object Object],[object Object],[object Object],[object Object]

Course Objectives ,[object Object],[object Object],[object Object],[object Object]

Lecture 1 to 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lecture 6 to 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Course Administration 5% Class participation 1 5 % Continuous Assessment ( Quiz) 2 0 % Continuous Assessment ( Assignment) 60% Written Examination Weighting (100%) in total Format (Must have 80% attendance)

Definition of Risk ,[object Object],[object Object]

What is Risk Management? ,[object Object],[object Object]

Group Discussion ,[object Object],[object Object]

Legal framework related to Event Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]

Legal framework related to Event Industry ,[object Object],[object Object],[object Object]

Ordinance relevant to Events ,[object Object]

Corporate Structure ,[object Object],[object Object],Implication: Sometimes, it’s necessary to establish a separate entity to handle a major event. A prime example was the 2008 Olympic Equestrian Company

Duty of care for directors ,[object Object]

Duty of care for event managers ,[object Object],[object Object]

Negligence ,[object Object],[object Object],[object Object]

How to discharge this duty? ,[object Object],[object Object]

What is a trademark? ,[object Object],[object Object],[object Object]

10 general rules for trademark ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object]

Trademarks are adjectives ,[object Object]

General principles ,[object Object],[object Object],[object Object]

Case Tutorial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Present your ideas ,[object Object],[object Object],[object Object],[object Object]

THANK YOU ,[object Object],[object Object],[object Object]

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