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How to Build a
Facebook Application

   Roy Pereira  Colin Smillie
     Refresh Partners Inc.
Why Facebook?
   Facebook released a 3rd party interface to extend it in May 2007

   Most mature platform of the social networks

   Allows Refresh access to user demographics and other information


   10 million users (29% of pop.)                32 million users (11%)

   #1 site in Canada                             #1 photo site

   62% of active users log in daily              50% daily logins

   2.5 visits per user per day                   2.2 visits per user per day

   342 minutes per user per month                191 min. per user per month
                                                       Source: facebook.com, Sep 2008


                                                                              2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2
Refresh Partners How To Build A Facebook App V2

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Refresh Partners How To Build A Facebook App V2

  • 1. How to Build a Facebook Application Roy Pereira Colin Smillie Refresh Partners Inc.
  • 2. Why Facebook? Facebook released a 3rd party interface to extend it in May 2007 Most mature platform of the social networks Allows Refresh access to user demographics and other information 10 million users (29% of pop.) 32 million users (11%) #1 site in Canada #1 photo site 62% of active users log in daily 50% daily logins 2.5 visits per user per day 2.2 visits per user per day 342 minutes per user per month 191 min. per user per month Source: facebook.com, Sep 2008 2