Why you should use Google+ if you are a local business

1. How Google+ Local Pages
Impact Your Business

2. What is Google+ Local
 A Local Business listing center introduced
by Google to replace Google Places pages
 Show up in the search results when
consumers search for local products and
services
 Makes it easy for businesses to socialize
with their customers and prospects to
increase sales
 Makes it easy for consumers to find local
businesses, as well as rate and review their
favorite local businesses

3. What is Google+ Local?
Here’s a sample of search engine results when user enters
“Chinese Restaurants” into the search box:

4. What is Google+ Local?
Here’s a sample of a Google+ Local Page:

5. The Switch from Google Places
 All former Google Places pages are now
Google+ Local pages
 A “Local” tab has been added to Google+ so
users can easily find local businesses, as well as
write reviews and make recommendations

6. The Switch from Google Places
The Zagat review and scoring system has
replaced Google’s old 5-star system
Google+ Local pages integrate with Google
Search, Google Maps, and Google Mobile Maps

7. Why The Switch?
 More Dynamic Socialization for Local
Businesses
 More Exposure Across All Google Platforms
 More Engaging for Consumers

8. Google+ Local Features
 Google+ Local Tab in Left Hand Sidebar on Google+
 This will take Google+ users to the Google+ Local section to find or
review businesses
 New Zagat Scoring System
 5-Star reviews are gone and now local businesses are rated using
the Zagat 30-point scoring system based on consumer feedback

9. Google+ Local Features
 Ability to Add Better Photos
 Businesses can portray what they want consumers to “see” with
bigger and better photos
 Ranking and Indexing
 Google+ Local pages will now be indexed and will show in search
results
 Plus 1’s (+1’s)
 This digital form of “word-of-mouth” will give your business even
more relevance
 Map Integration
 A map is included on your Google+ Local page to help your
prospects find your physical location

10. What Does This Mean
for Consumers?
Can quickly and easily find local businesses that have
what they are looking for
Can instantly get place recommendations based on their
Google+ circles and other factors
Can get reviews about businesses from people they
know and trust in the search results
Can write reviews of their favorite businesses

11. What Does Your Business
Need to Do?
 Already Had a Verified Google Places Page?
 Still manage your page via Google Places for now
 Did Not Have a Verified Google Places Page?
 Can still claim your listing via the Google Places platform
 Did Not Have a Google Places Page at All?
 You can crate a page directly through Google+ Local – must
join the Google+ network first

12. What Does Your Business
Need to Do?
Once Your Page is Fully Setup on Google+ Local…
ENGAGE, ENGAGE, ENGAGE
Socialization is the KEY in getting the most
out of your Google+ Local Page

13. Thank You for Viewing Our
Google+ Local PowerPoint
Presentation!
If you would like more information about how
Google+ Local can help boost your business, contact
me today for a free consultation
Royston Horton
+44(0) 7867 556233
http://Roystonhorton.com
roy@roystonhorton.com