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Online Engagement Venues to Drive Business
1
© InfoNeedle Inc. 2013
Customer Decision Journey (McKinsey)
Need for Continuous Engagement
2
Transform passive information consumption
experiences into lively and engaging ones:
• Customer Acquisition: Intuitive, always-on
digital briefing centers
• Channel and Sales Enablement: Sales,
marketing and channel alignment
• Internal Communication: virtual meetings and
events
© InfoNeedle Inc. 2013
Cloud-based simple and self-service Engagement Venues, for all size digital
campaigns and events, accessible from mobile, tablet and desktop
Offering: Simple & Self-serve Venues
3
Transforms passive broadcasts into …
1
2
Registration
$
Entrance
Lobby
Exhibit Hall
Conference
Room 1
Lounge
Private
Room
Resource
Center
Conference
Room 2
Demos
… lively, engaging and always-on events …
© InfoNeedle Inc. 2013
How Does it Work?
Wraps around your current webinar technology
Leverages all your existing multi-media content
Offers rich environment with varied engagement
options
Allows your staff to interact with attendees before,
during and after webinar, offer private demos and
support
Track attendee activities and use custom scoring to
prioritize follow on actions
All in a consistent branded destination
4
© InfoNeedle Inc. 2013
Modular Design Similar to Physical Venues
5
Conference
Center Module
Exhibit
Hall and
Private Offices
Module
Networking
Venue Module
Analytics
Engine Module
• Includes Entrance, Lobby, Social Lounge, Resource
Center, Forum
• Offers registration, payment processing, chat,
messaging, LinkedIn integration
• Multi-track session calendar
• Offers WebEx, GoToWebinar, Adobe Connect
integration and other best-of-breed A/V
broadcast solutions
• Groupings of solution showcases, booths, table
tops, and private offices
• Each unit supports content sharing and live
staffing for real-time guest interaction
• Big picture and drill down analytics and reports on
the venue, its locations, attendees, sessions and
exhibits
• All data exportable to 3rd party
© InfoNeedle Inc. 2013
For All Size Events
Event Benefits
Webinar ++
Increase attendee engagement by offering more programming
Provide access to live sales and supports, before, during and after
User and Partner
Conferences
Augment your physical conferences with virtual to maximize reach
Allow attendee networking before, during and after physical event
Product Launches and
Executive Briefings
Integrate educational, marketing and sales initiatives into one event
Use custom scoring to grade leads
Training
Augment physical with virtual training centers to cut costs while
expanding reach
Make training centers perpetual to stay engaged with trainees
Internal
Communications
Use for variety of internal use, reducing travel costs, while expanding
engagement
Expos
Ideal to promote products and services to the global audience
Overcome language barriers through translation tools
6
© InfoNeedle Inc. 2013
Demo
Sales/Channel Training
Venue
7
© InfoNeedle Inc. 2013
Lobby – Highlight To Do’s and Offer Assistance
8
© InfoNeedle Inc. 2013
Conference Center – Live or On-Demand Presentations
9
© InfoNeedle Inc. 2013
Conference Center – Webinar
10
© InfoNeedle Inc. 2013
Booths Organized Around Products
11
© InfoNeedle Inc. 2013
Booth – Access to Resources & Experts
12
© InfoNeedle Inc. 2013
Resource Center – Links, Docs, Videos
13
© InfoNeedle Inc. 2013
Networking – Chat, Message, Appointments
14
© InfoNeedle Inc. 2013
Networking – Use Map to Connect
15
© InfoNeedle Inc. 2013
Customers and Testimonials
16
April Galletly, Event Coordinator, 451
Group
“… InfoNeedle worked extremely
well for our purposes …”
Thomas Morrow, VP of Marketing, SEMI
“… InfoNeedle offers unique value
by combining a state-of-the-art
virtual events platform with the
ability to build industry specific
communities…”
Michael Doyle, Virtual Edge Institute
“… We built a virtual environment
in the course of just a few hours.
Extremely intuitive and easy to
do.”
Twitter: @infoneedle
Email: sales@infoneedle.com
Phone: +1 415 763-8660
17

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InfoNeedle Overview 2Q13

  • 1. Online Engagement Venues to Drive Business 1
  • 2. © InfoNeedle Inc. 2013 Customer Decision Journey (McKinsey) Need for Continuous Engagement 2 Transform passive information consumption experiences into lively and engaging ones: • Customer Acquisition: Intuitive, always-on digital briefing centers • Channel and Sales Enablement: Sales, marketing and channel alignment • Internal Communication: virtual meetings and events
  • 3. © InfoNeedle Inc. 2013 Cloud-based simple and self-service Engagement Venues, for all size digital campaigns and events, accessible from mobile, tablet and desktop Offering: Simple & Self-serve Venues 3 Transforms passive broadcasts into … 1 2 Registration $ Entrance Lobby Exhibit Hall Conference Room 1 Lounge Private Room Resource Center Conference Room 2 Demos … lively, engaging and always-on events …
  • 4. © InfoNeedle Inc. 2013 How Does it Work? Wraps around your current webinar technology Leverages all your existing multi-media content Offers rich environment with varied engagement options Allows your staff to interact with attendees before, during and after webinar, offer private demos and support Track attendee activities and use custom scoring to prioritize follow on actions All in a consistent branded destination 4
  • 5. © InfoNeedle Inc. 2013 Modular Design Similar to Physical Venues 5 Conference Center Module Exhibit Hall and Private Offices Module Networking Venue Module Analytics Engine Module • Includes Entrance, Lobby, Social Lounge, Resource Center, Forum • Offers registration, payment processing, chat, messaging, LinkedIn integration • Multi-track session calendar • Offers WebEx, GoToWebinar, Adobe Connect integration and other best-of-breed A/V broadcast solutions • Groupings of solution showcases, booths, table tops, and private offices • Each unit supports content sharing and live staffing for real-time guest interaction • Big picture and drill down analytics and reports on the venue, its locations, attendees, sessions and exhibits • All data exportable to 3rd party
  • 6. © InfoNeedle Inc. 2013 For All Size Events Event Benefits Webinar ++ Increase attendee engagement by offering more programming Provide access to live sales and supports, before, during and after User and Partner Conferences Augment your physical conferences with virtual to maximize reach Allow attendee networking before, during and after physical event Product Launches and Executive Briefings Integrate educational, marketing and sales initiatives into one event Use custom scoring to grade leads Training Augment physical with virtual training centers to cut costs while expanding reach Make training centers perpetual to stay engaged with trainees Internal Communications Use for variety of internal use, reducing travel costs, while expanding engagement Expos Ideal to promote products and services to the global audience Overcome language barriers through translation tools 6
  • 7. © InfoNeedle Inc. 2013 Demo Sales/Channel Training Venue 7
  • 8. © InfoNeedle Inc. 2013 Lobby – Highlight To Do’s and Offer Assistance 8
  • 9. © InfoNeedle Inc. 2013 Conference Center – Live or On-Demand Presentations 9
  • 10. © InfoNeedle Inc. 2013 Conference Center – Webinar 10
  • 11. © InfoNeedle Inc. 2013 Booths Organized Around Products 11
  • 12. © InfoNeedle Inc. 2013 Booth – Access to Resources & Experts 12
  • 13. © InfoNeedle Inc. 2013 Resource Center – Links, Docs, Videos 13
  • 14. © InfoNeedle Inc. 2013 Networking – Chat, Message, Appointments 14
  • 15. © InfoNeedle Inc. 2013 Networking – Use Map to Connect 15
  • 16. © InfoNeedle Inc. 2013 Customers and Testimonials 16 April Galletly, Event Coordinator, 451 Group “… InfoNeedle worked extremely well for our purposes …” Thomas Morrow, VP of Marketing, SEMI “… InfoNeedle offers unique value by combining a state-of-the-art virtual events platform with the ability to build industry specific communities…” Michael Doyle, Virtual Edge Institute “… We built a virtual environment in the course of just a few hours. Extremely intuitive and easy to do.”