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CASE:>  JCpenney chief breathes new life into american icon
Introduction ,[object Object]
Its deal in  appreal and online buissnessPresented by:- Yogesh Anahmahajan Ravi shankerkumar Sumitkhajuria Manish madaan
Company profile The company headquarters in u.s.,taxas presentely company operate 1106 stores in all 50 u.s states  The company have service of internet sale
Case problem……???? ,[object Object]
And prices were too high
 the market  value decline from 20$ to 3$ from 2002
It failed to centerlized buying descions
In eficient supply chain ,[object Object]
Managerial function applied ,[object Object]
Case relation: offer competitive prices to shopers and cutting costs,
(b) centerlised buying decision

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