Establishing a Social Media Recruiting Strategy
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Explore the important factors to consider when integrating social media into your recruiting strategy. This presentation covers: 1) Critical factors when considering social media 2) How to set the appropriate foundation 3) Execution Framework 4) Tool Consideration
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Establishing a Social Media Recruiting Strategy
- 1. Establishing a Social Media Recruiting Strategy
- 2. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
- 3. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
- 4. Considering Social Media Cultural Communication Realignment
- 5. Considering Social Media Two Critical Factors Mobility Platform
- 6. Considering Social Media Two Critical Factors Mobility
- 7. Considering Social Media Two Critical Factors Mobility
- 8. Considering Social Media Two Critical Factors Platform Networked Long Form & Search Visual
- 9. Considering Social Media Two Critical Factors Platform • Broadcast • Personal • Communal • Conversational
- 10. Considering Social Media Two Critical Factors Platform • Professional • Associations • Current • Perspective
- 11. Considering Social Media Two Critical Factors Platform • Visual • Intimate • Personal • Engaging
- 12. Considering Social Media Two Critical Factors Platform • SEO Search Integrated • Representative • Digital Footprint • Brand Extentsion
- 13. Considering Social Media Platform and Tool Landscape
- 14. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
- 15. Setting Appropriate Foundation EMPLOYMENT BRAND Beyond Look and Feel Representation of employment experience Used as guide for digital conversation
- 16. Setting Appropriate Foundation DETERMINE REACH Accept Necessity of Engagement Estimate of Effort Willing to Make (x1.2) ID Content Required by Selected Outreach
- 17. Setting Appropriate Foundation CANIDATE MARKETPLACE Talent Profiles Persona Development Career Mareket-tecture
- 18. Setting Appropriate Foundation INITIAL DEPLOYMENT Define engagement preferences Reconcile estimated effort What does success look like?
- 19. Setting Appropriate Foundation Tool prioritization Candidate marketplace destination? What matches effort level? Level of technical wherewithal? Organizational support
- 20. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
- 21. Execution Framework EMPLOYMENT NARRATIVE Beyond brand. Narrates history and story of employment life cycle Drives content production Initiates engagement Chapters • General assessment and shared goals of the targeted talent community at large • Active candidates • Passive candidates • Employee on-boarding • Employee orientation • Succession planning • Employee alumni
- 22. Execution Framework CONTENT DEVELOPMENT Engagement requires content Schedule and Prioritize Categorize for passive & active Recommendations • Monthly content topics & themes • Guide internal employees sharing • Long-form content plan • Inject Variety • Response contingency plans
- 23. Execution Framework TALENT COMMUNITY Create Participate Navigate Direct Recommendations • Shared skill sets, interests, attributes that impact career progression • Increase membership • Monitor social feeds • Prioritize engagement platforms
- 24. Execution Framework CANDIDATE MARKETING Beyond job board tactics Consistent use of narrative Reinforced in conversation Active and responsive Categories • Talent community nurturing • Passive candidate nurturing • Active candidate nurturing • Employee engagement • Alumni relations • Ecosystem outreach
- 25. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
- 26. 4 Steps for Considering Use of Tools 1 2 3 4 Establish Identify Share Engage Presence Community Perspective
- 27. Tool Consideration Establish 1 Presence Widest Broadcast Broad Open Use Sets and Drives Trends Easily Searched Winning Teens Networked – Long Form – Visual
- 28. Tool Consideration SocialBro • Robust user profile search • Supports swift multi add • Network reach • List management / insight • Follower analysis Identify 2 Community
- 29. Tool Consideration Postpost.com Identify 2 Community
- 30. Tool Consideration - Buffer Share 3 Perspective Facilitates quick, easy, and well timed tweets
- 31. Tool Consideration - Buffer Share 3 Perspective
- 32. Tool Consideration LinkedIn Today Share 3 Perspective
- 33. Tool Consideration: Twitter Chat Schedule Engage 4
- 34. Tool Consideration: tweetchat.com Engage 4
- 35. 4 Steps for Considering Use of Tools 1 2 3 4 Establish Identify Share Engage Presence Community Perspective
- 36. Question & Answer Blog: SeamlessWorkforce.com Twitter: @Yoh @RPYoh @SeamlessWkfce @Joelcapperella @RPOAssociation FB: YohJobs LinkedIn: Yoh, a Day and Zimmerman Company
- 37. Establishing a Social Media Recruiting Strategy