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Simple Social Media Marketing	,[object Object],Rebekah Harriman,[object Object],R&R VA Services,[object Object]
Why Social Media Marketing is Important,[object Object],It’s a free and simple way to communicate with existing customers/clients and access new ones,[object Object],There are simply millions of people using it! There are more than 500 million active Facebook users globally and 11 million LinkedIn users across Europe *,[object Object],If you’re not there, your competitors will be!,[object Object],* Taken from Facebook’s own stats and http://econsultancy.com 20+ mind-blowing social media statistics revisited ,[object Object]
Simple Social Media Marketing - The Do's and Don'ts
Who is on which platform?,[object Object]
Twitter,[object Object],What it’s good for doing,[object Object],Connecting you directly to your customers and potential customers,[object Object],Customer Care,[object Object],Finding peer support,[object Object],Asking questions – and getting responses!,[object Object],Meeting like minded people,[object Object],Having fun ,[object Object]
Don’ts,[object Object],Do’s,[object Object],Be there! For it to be effective you need to be on it every day for people to pay attention,[object Object],Be varied in what you tweet,[object Object],Share interesting things,[object Object],Think about what image you are projecting and who you want to attract before you tweet about some things!,[object Object],Direct Sell!!! ,[object Object],Have a constant stream and not interact with anyone – the point is to get talking to people,[object Object],If you’re there for business, don’t swear (too much) or be abusive,[object Object],Get hung up about follower numbers ,[object Object]
LinkedIn,[object Object],What it’s good for doing,[object Object],Helping to maintain business contacts after networking events,[object Object],Demonstrating your value through client recommendations and endorsements,[object Object],Showing your expertise clearly though your profile and experience,[object Object],Helping you access services/expertise/product and sometimes funding through your connections.,[object Object],http://www.youtube.com/watch?v=IzT3JVUGUzM,[object Object]
Do’s,[object Object],Don’ts,[object Object],Update regularly ,[object Object],Endorse other people,[object Object],Link it to your blog,[object Object],Get introduced to other people on LinkedIn that you don’t know through a connection,[object Object],Treat it like your twitter feed – that is too much noise for most people on LinkedIn,[object Object],Include every job you’ve ever done on your profile! ,[object Object]
Facebook Pages,[object Object],What they’re good for	,[object Object],Connecting with existing clients in a very interactive way,[object Object],Great for running polls or surveys, asking for feedback on new products or ideas etc,[object Object],Running competitions or special offers that are exclusive if they ‘Like’ your page,[object Object],Showing pictures,[object Object],Inviting people to events,[object Object],Linking to your website or blog,[object Object]
Do’s ,[object Object],Don’ts,[object Object],Add videos, pictures etc,[object Object],Ask your fans opinion on things,[object Object],Start discussions,[object Object],Share interesting articles written by other people,[object Object],Respond to people when they post on your page,[object Object],Spam other people’s pages with links to your page,[object Object],Just talk about what you are doing,[object Object],Solely post about your company ,[object Object]
Blogs,[object Object],What they’re good for,[object Object],Providing information to your customers,[object Object],New products or services,[object Object],Articles that may help them with their business and get them coming back to your site i.e becoming a resource ,[object Object],Promoting Discussion,[object Object],Asking for opinions on products or services,[object Object],Running surveys and sharing your findings,[object Object],Telling people your news,[object Object],Have you just won an award?? Have you appeared in the local media recently? Got a newsworthy story? Then put them up on your blog with links!,[object Object]
Some top tips,[object Object],Frequency – best practice is twice a week but only update if you have something to say,[object Object],Ask people you know or admire to guest blog for you,[object Object],Remember who you are blogging for – your clients, not you! ,[object Object],When you get stuck…,[object Object],Have you read a blog post recently that you really liked/thought was useful – write a response,[object Object],Read through your recent Twitter feed – is there a topic there?,[object Object],Revisit your old posts – have you written something previously that needs updating?,[object Object]
A few good examples!!,[object Object],Twitter – ,[object Object],For advice: @MarkShaw,[object Object],Example: @Starbucks,[object Object],Bad example: @CostaCoffee,[object Object],LinkedIn,[object Object],Example - Heather Townsend – The Efficiency Coach’s profile,[object Object],http://uk.linkedin.com/in/heathertownsend,[object Object],Facebook,[object Object],Example – The Internet Marketing VA,[object Object],http://www.facebook.com/#!/internetmarketingva,[object Object],Blogs,[object Object],Social Media for Small Businesses,[object Object],Www.socialmediasmallbiz.co.uk,[object Object]
Thank you for your attention. ,[object Object],If you have any questions please ask me!!!,[object Object],To download a free Twitter Basics Workbook please go to my website:http://www.rrva.co.ukand click on the buttonBasic workbooks for LinkedIn & Facebook Pages coming soon,[object Object]

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Simple Social Media Marketing - The Do's and Don'ts

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Notas del editor

  1. My name is Rebekah Harriman and I Set up R&R VA Services, a virtual assistant business that specialises in working with creative businesses, 18 months ago, after returning to full time work after the birth of my second child. I initially set it up alongside my day job which is where my love affair with social media for business began!Social media allowed me to network, find my peers, gain support and indeed some of my first clients whilst working the unorthodox hours running a business alongside a day job and children meant I had to do!As my business and my reputation has grown the differing social media have served me with different purposes and are now allowing me to spread my reputation more nationally through LinkedIN with more traditional businesses and showcase other aspects of my business to a wider audience. I’m not an aspect on any of the social media or blogging that I’m going to talk about today but someone who is a an avid user and consumer of these mediums. They are always changing and there is always something to learn
  2. So why use SM to market your business??3 million tweets are posted on Twitter per day5 billion minutes are spent on Facebook each day1 billion items of content (web links, news stories, blog posts, notes, phots) are shared on Facebook each weekIf Facebook was a country it would be the 8th most populated in worls, just ahead of Japan73% of all web users read blogs
  3. You don’t have to be on all of them! You need to be where your customers are….
  4. An important feature to note is that Twitter can be indexed via Google. If you search for RRVA or Rebekah Harriman in Google the first entry to appear will be my twitter profile.
  5. Also brand your background, add a photo to your profile – it is both excellent PR and makes you and your company recognisable but it also makes it more serious that you have spent a bit of time on how you are presenting yourself.Twitter is a 2 way conversation – you are inviting people to talk to you not just be talked at by you!
  6. allows users to build their business and professional contacts in an online network and see them visuallyYou can create and join groupsHas applications for linking to blogsfind you via your location and expertiseYou can find out who people you know are connected to – and ask for an introduction!
  7. Anyone got any other examples??
  8. • Pages are quickly indexed by the Search Engines based on the keywords used in the Business Page Title (Ie. VAClassroom - #10 in Google) • Able to set-up multiple business pages based on different services or niches in your business (Consulting Services, Products, etc....) Remember you can have a facebook page for your business that people can ‘like’ but they still can’t see your personal profile! Well unless you friend them that is..
  9. Any other ones
  10. This is a massive topic!!! So these are some very basicsBlogging requires passion and authority – these can be hard to maintain!