1. 8 Top LinkedIn Tips for B2B Marketers
A How To Guide

2. Why LinkedIn? I Am What You Search
Brand
Awareness
Company Credibility
Showcase Your
Expertise
Search Engine
Optimization
Drop A Lure
Where The Fish Are
2

3. 1. Complete Your Profile
• Put your value proposition
in your headline & include
your picture
• Target keywords that
describe your expertise so
you get found more often
• Change the default URL for
your profile to your name
and link to your profile
from other sites and posts
3

4. 2. Customize The “Websites” Listing
• Direct targeted traffic to your website
• Edit on your profile options
• Do this by select “other” and rename the link using
targeted inbound keywords and a call to action
4

5. 3. Make And Ask For Recommendations
– A simple ask for clients, colleagues, partners
– “Dear _____, I am working on my LinkedIn profile and was hoping
that you would be willing to recommend me and my company
based on your experience working with us. Thanks in advance.”
4. Ask To Connect With Any Prospects That
You Meet
– If you would ask them for a business card then invite them through
LinkedIn
– Personalize your note and you will get a better response
5. Update & Edit Your Company Page
– LinkedIn automatically creates a page for your company but it
rarely tells the right story, make sure you update it with your value
proposition, expertise, and that your most important business
development and subject matter experts are listed
5

6. 6. Join Groups And Answer Questions
Related To Your Expertise
• Expand your network
• Reconnect with lost customers and prospects
• Showcase your expertise
• Keep in touch with industry updates, trends & issues
• Look under the “More…” menu for Answers and then use the
“Advanced Answers Search” to find questions related to your field
6

7. 7. Install These Three Applications
SlideShare
• Share credentials and lead
generation presentations right from
your profile
Wordpress/Blog Link
• Automatically post updated content
from your company blog
Amazon reading list
• What you read (in your field)
showcases what you know! So
feature the best titles about what
you do.
7

8. 8. Include Your LinkedIn Address In
Your Email Signature:
• Make it easy for customers and contacts to find the
information you want them to find
8

9. Thank You
Visit our website for more knowledge marketing resources and to learn more about who
we are and what we do.
http://www.brainrider.com/knowledge-center
Or contact our General Manager Scott Armstrong at 416 900 3310 or
scott.armstrong@brainrider.com for more information on how
we can help your business get more customers.
9