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Exploring the Business Abandonment Cycle,[object Object],Dr. CharmayneCullom,[object Object],and,[object Object],Richard S. Cullom,[object Object],9/24/2011,[object Object],Ridgetop Information Solutions LLC,[object Object],1,[object Object]
Business Research,[object Object],9/24/2011,[object Object],Ridgetop Information Solutions LLC,[object Object],2,[object Object],Given that there is a well-documented business adoption cycle, where customers help businesses develop and grow, is there a complementary business abandonment cycle that describes the process where customers leave an organization at a pace and a volume that causes the business to wither and die?,[object Object]
Cultural Influences,[object Object],9/24/2011,[object Object],Ridgetop Information Solutions LLC,[object Object],3,[object Object],The following cultural shifts influence Business Cycles:,[object Object],[object Object]
Green Movement
Social Selling
Social Branding
Customer Communities
Hyper-Accelerated Business Cycle
Multiple Economic Downturns,[object Object]
Business Abandonment Cycle,[object Object],C,[object Object],H,[object Object],A,[object Object],S,[object Object],M,[object Object],Mass,[object Object],Migration,[object Object],Rhino,[object Object],Birds,[object Object],Angry,[object Object],Herds,[object Object],Trailing,[object Object],One Offs,[object Object],9/24/2011,[object Object],Ridgetop Information Solutions LLC,[object Object],5,[object Object]
Rhino Birds,[object Object],[object Object]
Influencers who     Live Out Loud,[object Object],[object Object]
First to Complain and Warn Company of issues and problems
Believe they made the Company – personal ownership in success
Willing to take the Company down on loss of trust9/24/2011,[object Object],Ridgetop Information Solutions LLC,[object Object],6,[object Object]
Researching Rhino Birds,[object Object],Initial symbiotic relationship with company,[object Object],Receives early offers,[object Object],“beta” testers,[object Object],Starts buzz about company/products,[object Object],Heavy reliance on leading edge communications of social network of the day,[object Object],Provides product improvements guidance as part of relationship,[object Object],9/24/2011,[object Object],Ridgetop Information Solutions LLC,[object Object],7,[object Object]
Angry Herd,[object Object],[object Object]
Silent Early Majority
Won’t complain publicly
Looking to Rhino birds as Influencers and warning of changes both favorable and unfavorable to the herd
Unknowingly building numbers9/24/2011,[object Object],Ridgetop Information Solutions LLC,[object Object],8,[object Object]

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