The document explores the concept of a Business Abandonment Cycle that is complementary to the well-documented Business Adoption Cycle. It describes key stages in the abandonment process where different types of customers leave an organization, potentially causing it to decline. These stages include "Rhino Birds" (early influencers), the "Angry Herd" (early adopters), a "Chasm" tipping point triggered by media coverage, a period of "Mass Migration" driven by perception, and finally "Trailing One Offs" who reluctantly abandon last. The cycle mirrors the downslope of the adoption curve. Early lessons for organizations are to listen to customers, serve the priorities of the social consumerism herd, and