The document outlines a business model and marketing strategy for internet marketing of open source apps in 2010. It discusses the vision to retain and expand an existing team while pursuing emerging technologies. It then presents a roadmap including pre-launch, launch, and post-launch phases. It introduces the AIDMAS conceptual framework for internet marketing and discusses generating leads and sales through an e-shop featuring various open source products and solutions. Support is requested for feedback on the proposed strategy.

1. Business Model - Internet Marketing for Open Source Apps 2010/Jan/13 Ram

3. 1 Why? Version : 0.1 Status – Draft Priority – Should Have Related Story – in slide no. 10

5. 2 Vision, Strategy, Objective

6. 3. Road Map/Process/Methodology Pre Launch On Launch Post Launch

7. S ympathy R etention C onviction S hare Branding 4. AIDMAS – Conceptual Framework for Internet Marketing Capability customer （ reputation ） Actual existence customer （ Stakeholder ） Emphasis on open source web and mobile apps. A ttention I nterest D esire M emory A ction Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work

8. Co-Innovation (ideas/concepts marketing & get innovator and idea sponsor) with YMSLI Lab Sales & Marketing of MM team projects CRM The 3 verticals/KPA’s

9. Internet marketing using e-shop Generate Leads Increased Sales Online presence of YMSLI Targeted & relevant traffic to e-shop Global and Local Marketing Glimpse of eShop and Internet Marketing Products/solutions 1. Enterprise blogging 2. Social Networking apps 3. Internet Campaigning a) eContest b)Photo contest 4. Dealer on Map 5. SugarCRM 6. KPI dashboards (BI apps) 7. Intranet Collaboration apps (Intranet Team Portal) 8. Mobile VAS solutions, apps, contest, goodies etc. 9. Internet/Social Media Marketing for MNCs & corporate 10. Parts Catalogue 11. Corporate website support & maintenance 12. Creative Solutions 13…..and many more…

13. e-shop post-launch activities Internal team portal seems to be my solution. Will send online quotation through e- shop Have u checked project gallery in e-shop? Got many solutions. I want photo contest event for my brand . Demo of YMSL blog seems great. I want it implemented for German & English users. e-shop newsletter is helpful & has latest updates. e-shop Outcome of post-launch activities I’ll check e-shop today. Everyone talking about it. Easy to find solution to my taste e- & need Potential customer Potential customer Potential customer Potential customer Potential customer Potential customer Deliverables:

16. Any Question?