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Marketing Technology Landscape
 January 2015INFRA-­‐	
  
STRUCTURE	
  
by	
  Sco1	
  Brinker	
  	
  	
  @chiefmartec	
  	
  	
  h1p://chiefmartec.com	
  
MARKETING	
  EXPERIENCES	
   MARKETING	
  OPERATIONS	
  
INTERNET	
  
BACKBONE	
  
PLATFORMS	
  
CRM	
   MarkeIng	
  AutomaIon/Campaign	
  &	
  Lead	
  Mgmt	
   Web	
  Content/Experience	
  Management	
   E-­‐commerce	
  PlaQorm/Suite	
  
MIDDLE-­‐	
  
WARE	
  
IdenIty	
   Cloud	
  IntegraIon/ESBs	
   APIs	
  Tag	
  Management	
  
InteracIve	
  Content	
  
Sales	
  Enablement	
  
CreaIve	
  &	
  Design	
  
Dashboards/VisualizaIon	
  
Performance	
  &	
  A1ribuIon	
  
BI,	
  CI	
  &	
  Data	
  Science	
  
Web	
  &	
  Mobile	
  AnalyIcs	
  
Data	
  Management	
  PlaQorms/Customer	
  Data	
  PlaQorms	
  
Channel/Local	
  Mktg	
  
Team	
  &	
  Project	
  Mgmt	
  
Audience	
  &	
  Market	
  Data	
  
Call	
  AnalyIcs/Management	
  
Asset	
  &	
  Resource	
  Mgmt	
  
Vendor	
  Data/Analysis	
  
SEO	
  
PersonalizaIon	
  &	
  Chat	
  
TesIng	
  &	
  OpImizaIon	
  
Customer	
  Experience/VoC	
  
Loyalty/Referral/GamificaIon	
  
Events	
  &	
  Webinars	
  
Social	
  Media	
  MarkeIng	
  
Influencer	
  MarkeIng	
  
Email	
  MarkeIng	
  
Video	
  MarkeIng	
  &	
  Ads	
  
CommuniIes	
  &	
  Reviews	
  
Display	
  &	
  NaIve	
  Ads	
  
Search	
  &	
  Social	
  Ads	
  
Mobile	
  MarkeIng	
  
Databases	
  &	
  Big	
  Data	
   Cloud/IaaS/PaaS	
   Mobile	
  App	
  Dev	
  &	
  MarkeIng	
   Web	
  Dev	
   MarkeIng	
  Environment	
  
Content	
  MarkeIng	
  

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Panorama Teconológico de Marketing para el 2015

  • 1. Marketing Technology Landscape January 2015INFRA-­‐   STRUCTURE   by  Sco1  Brinker      @chiefmartec      h1p://chiefmartec.com   MARKETING  EXPERIENCES   MARKETING  OPERATIONS   INTERNET   BACKBONE   PLATFORMS   CRM   MarkeIng  AutomaIon/Campaign  &  Lead  Mgmt   Web  Content/Experience  Management   E-­‐commerce  PlaQorm/Suite   MIDDLE-­‐   WARE   IdenIty   Cloud  IntegraIon/ESBs   APIs  Tag  Management   InteracIve  Content   Sales  Enablement   CreaIve  &  Design   Dashboards/VisualizaIon   Performance  &  A1ribuIon   BI,  CI  &  Data  Science   Web  &  Mobile  AnalyIcs   Data  Management  PlaQorms/Customer  Data  PlaQorms   Channel/Local  Mktg   Team  &  Project  Mgmt   Audience  &  Market  Data   Call  AnalyIcs/Management   Asset  &  Resource  Mgmt   Vendor  Data/Analysis   SEO   PersonalizaIon  &  Chat   TesIng  &  OpImizaIon   Customer  Experience/VoC   Loyalty/Referral/GamificaIon   Events  &  Webinars   Social  Media  MarkeIng   Influencer  MarkeIng   Email  MarkeIng   Video  MarkeIng  &  Ads   CommuniIes  &  Reviews   Display  &  NaIve  Ads   Search  &  Social  Ads   Mobile  MarkeIng   Databases  &  Big  Data   Cloud/IaaS/PaaS   Mobile  App  Dev  &  MarkeIng   Web  Dev   MarkeIng  Environment   Content  MarkeIng