In this 9-13-12 webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses what social media platforms other agencies are using most, how often they’re using them and what techniques they’re using to increase their social media presence. View the webinar

1. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

2. Maximizing Digital/Social Value in Agency New Business
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

3. background

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

4. background

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

5. background

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

6. background
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

7. background

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

8. background



lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

9. agency social media usage in 2012

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

10. agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business




11. Maximizing Digital/Social Value in Agency New Business
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

12. Maximizing Digital/Social Value in Agency New Business
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

13. agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

14. agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

15. agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

16. platforms researched
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

17. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

18. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

19. platforms used:
30 of 37
lacked the
G+ button
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

20. platforms used:

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

21. platforms used:
Most
followers
(5WPR)
with 348
Next
closest
(Godfrey)
116
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

22. is Google+ a good option?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

23. is Google+ a good option?
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

24. is Google+ a good option?
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Currently, for your new
business purposes-
Google+ hasn’t really
caught on
on

25. platforms used
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

26. platforms used:
19 out of 100 agencies
in our sample used it
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

27. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
15 of the 19 lacked the Pinterest button

28. platforms used:
Most
followers: M.
Booth & Assoc.
with 146
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

29. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

30. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

31. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

32. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

33. is an effective option for new business?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business


34. is an effective option for new business?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business


35. is an effective option for new business?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business


36. is an effective option for new business?
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Evidon blog

37. is an effective option for new business?




lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

38. what about
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

39. what about
• 4A’s– 6
• eMarketing Association Network– 5
• Advertising Age– 5
• Advertising Professional– 8
• Advertising Professionals—6
• CMO Network– 6
• Social Media Marketing– 7
• TED: Ideas worth Spreading– 6
• PR Wise– 5
• Marketing executives group– 6
No groups
with more
than 10 of
the
principals
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

40. platform usage recap




lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

41. the big 2
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

42. platforms used
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

43. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

44. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

45. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

46. platform usage: averages
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

47. platform usage: highs & lows
Oneupweb
posted 67 times
10 agencies
didn’t post at all
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

48. platform usage: highs & lows
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

49. platform usage: likes
SHIFT
Communications had
3013 likes in May
• HunterPR, La Comunidad,
Oneupweb next in line
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

50. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use

51. 


lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use

52. 




lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use

53. 


lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use

54. Conclusions: Facebook









lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

55. platforms used
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

56. platforms used:
86 out of 100
agencies in
our sample
use it.
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

57. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

58. platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

59. platform usage: averages
Average per
month of May:
37.8 tweets
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

60. platform usage: highs & lows
Oneupweb
tweeted 192
times
11 agencies
didn’t tweet
at all
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

61. platform usage: followers
PJA
Advertising
had 9693
followers in
May
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

62. platform usage: followers
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
5WPR Profero Fathom

63. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
How agencies use

64. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
How agencies use

65. How agencies use







lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

66. How RSW/US uses






lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

67. 
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
How agencies use

68. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business







How agencies use

69. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

 
 
 
 
 
 
 
How agencies use

70. Conclusions:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business



71. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Conclusions:




72. Conclusions: where they are



lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

73. II. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

74. how RSW/US uses Twitter






lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

75. how RSW/US uses Twitter





lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

76. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
So, how are RSW/US NBD’s making it work?

77. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business



78. how RSW/US uses Twitter
You hear a lot, what you
should and shouldn’t do.
Agencies tend to make it
way too hard.
Three simple examples-
ways to help you break
through.
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

79. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

80. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

81. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

82. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

83. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

84. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

85. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

86. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

87. A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

88. A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

89. A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

90. A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
"If Content is King,
than Context is God.”
“If you’re not where your customers’ attention is you’re going to
lose big”

91. A few thoughts from Inbound 2012
“As our world goes more Jetsons, the marketers who act
more Flintstones will succeed, people want effort “
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

92. A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Social is just a tool, but you must execute. Execution is
HARD. Ppl, avoid bulls**t tactics. Avoid automation.
Authenticity is KEY”
“Tactics are GREAT, but you need to put in effort and
commit to execution if you want to build a strong brand.”

93. A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business