The document outlines an introduction to search engine optimization (SEO) presentation. It discusses various on-page SEO optimization techniques including analyzing website structure and HTML, optimizing page titles, meta descriptions, headers, URLs, and keyword research. It also notes the importance of avoiding overly stuffing pages with keywords. Off-page optimization techniques like backlinks are also mentioned. The presentation covers analyzing a website for SEO, determining keywords, and the differences between on-page and off-page optimization.

1. Introduction to
Search Engine Optimization
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Presented by
IVAN SHIELDON LLESOL
Certified SEO Specialist
ivan@rlcomm.org
www.twitter.com/ivanshieldon
www.rlcomm.org
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EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

2. GOALS OF SEO
UNDERSTANDING SEO GOALS OF SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
ON-PAGE SEO
SEO DEFINED
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES
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www.rlcomm.org
Source : Google Search Engine
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3. GOALS OF SEO
UNDERSTANDING SEO GOALS OF SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
ON-PAGE SEO
SEO DEFINED
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES
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www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
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4. GOALS OF SEO
UNDERSTANDING SEO What is SEO?
WEBSITE ANALYSIS
KEYWORD RESEARCH Search engine optimization
ON-PAGE SEO
SEO DEFINED
(SEO) is the process of
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
improving the visibility of a
GOOGLE ANALYTICS
SEO SAMPLES
OPPORTUNITIES
website or a web page in
search engines via the
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"natural" or un-paid
("organic" or "algorithmic")
search results.
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Source : http://en.wikipedia.org/wiki/Search_engine_optimization
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5. GOALS OF SEO
UNDERSTANDING SEO SEO Flow
WEBSITE ANALYSIS
KEYWORD RESEARCH
ON-PAGE SEO
SEO DEFINED
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES
OPPORTUNITIES
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www.rlcomm.org
Source : http://www.innovativeoutsource.com/seo.html
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6. GOALS OF SEO
UNDERSTANDING SEO SEO comes in two phases:
WEBSITE ANALYSIS
KEYWORD RESEARCH
• On-Page Optimization
ON-PAGE SEO
SEO DEFINED
• Off-Page Optimization
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES
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www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-
FOR MORE INQUIRIES:
what-is-the-difference/
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7. GOALS OF SEO
UNDERSTANDING SEO SEO comes in two phases:
WEBSITE ANALYSIS
KEYWORD RESEARCH On-Page SEO: how well your
ON-PAGE SEO
SEO DEFINED
website's content is presented to
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
search engines. This can often be
GOOGLE ANALYTICS
SEO SAMPLES
improved immediately.
Off-Page SEO: your site‟s overall
“authority” on the Web, which
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includes what other websites say
about your site. This can take time to
improve.
www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-
FOR MORE INQUIRIES:
what-is-the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

8. GOALS OF SEO
UNDERSTANDING SEO Website Analysis for SEO
WEBSITE ANALYSIS Website Structure – The structure of
KEYWORD RESEARCH website affects its position in search
engines. A website made of Frames
ON-PAGE SEO
SEO DEFINED or Flash, is tough for search engine
OFF-PAGE SEO crawling and indexing. Therefore,
SEO CASE STUDIES
SEO SAMPLES
while analyzing a website we need
GOOGLE ANALYTICS
SEO SAMPLES to consider these aspects.
HTML Aspects – The HTML code
used in website should obey W3C
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standards. Different sections
should be properly distinguished
by using proper Paragraphs and
Header Tags (H1, 222 H2, H3 . . .)
to make contents easily
accessible by search engine
crawlers. Every page should have
proper Title and META Tags
(Description and Keywords).
www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-
FOR MORE INQUIRIES:
what-is-the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

9. GOALS OF SEO
UNDERSTANDING SEO Website Analysis for SEO
WEBSITE ANALYSIS Links & Images – Links are of utmost
KEYWORD RESEARCH important in search engine
optimization. Inbound links, outbound
ON-PAGE SEO
SEO DEFINED links, and internal links all play major
OFF-PAGE SEO role. First, internal linking should be
SEO CASE STUDIES
SEO SAMPLES
perfect with proper anchor text. There
GOOGLE ANALYTICS
SEO SAMPLES should be no dead or broken links in
website.
Page Contents – For any website
content is very important. Every
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page should have enough keyword
rich contents.
Status in Search Engines – Assessment
of website’s status in search engines is
also a major part of website analysis.
Number of indexed pages and back
links for the website in all major search
www.rlcomm.org engines are of utmost important.
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-
FOR MORE INQUIRIES:
what-is-the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

10. GOALS OF SEO
UNDERSTANDING SEO Website Analysis Tools
WEBSITE ANALYSIS
KEYWORD RESEARCH
ON-PAGE SEO
SEO DEFINED
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES
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www.rlcomm.org
Source : Woorank | SEOMoz| SEO Standards | Hubspot
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11. GOALS OF SEO
UNDERSTANDING SEO Finding The Right Keywords
WEBSITE ANALYSIS
KEYWORD RESEARCH
ON-PAGE SEO
SEO DEFINED Keywords used
for related
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES searches
GOOGLE ANALYTICS
SEO SAMPLES Keywords
All possible
that have
related
high clicks Most keywords
and low
cost Valuable
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keywords Are
Determined
Keywords Keywords
specific to from...
specifically
your for quality
products or traffic
services
www.rlcomm.org
Source : http://www.wordstream.com/articles/keyword-research-for-
FOR MORE INQUIRIES:
social-media-guide
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12. GOALS OF SEO
UNDERSTANDING SEO Keywords Intent
WEBSITE ANALYSIS
KEYWORD RESEARCH
• Broad SEARCH SALES
ON-PAGE SEO
SEO DEFINED
• Brands FUNNEL
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES
• Specifics
RESEARCH
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CONSIDER
BUY
www.rlcomm.org
Source : http://www.wordstream.com/articles/keyword-research-for-
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social-media-guide
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

13. GOALS OF SEO
UNDERSTANDING SEO ON- PAGE SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH On-Page SEO: how well your website's
ON-PAGE SEO
SEO DEFINED
content is presented to search
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
engines. This can often be improved
GOOGLE ANALYTICS
SEO SAMPLES
immediately.
OPPORTUNITIES
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-
FOR MORE INQUIRIES:
the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

14. GOALS OF SEO
UNDERSTANDING SEO Page Title
WEBSITE ANALYSIS Page Titles are one of the most important on-page SEO
KEYWORD RESEARCH factors. Page titles are the text you see at the top of your
browser window when viewing a web page. They are
ON-PAGE SEO
SEO DEFINED also the title of a page that is presented in search
OFF-PAGE SEO engines.
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES Page titles can be found and edited in your site's HTML.
The text that is surrounded with the <title> tag is your
OPPORTUNITIES
page's title.
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www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-
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the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

15. GOALS OF SEO
UNDERSTANDING SEO
The following are guidelines for
WEBSITE ANALYSIS coming up with good page titles:
KEYWORD RESEARCH
Include keywords.
ON-PAGE SEO
SEO DEFINED
Make it less than 70 characters long
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES Put keywords as close to the beginning of
GOOGLE ANALYTICS
SEO SAMPLES the title as possible.
OPPORTUNITIES
Make it readable for site visitors.
Put your company name at the end of the
page title, unless you are a big brand and
EVENT ORGANIZED BY people search for you through your brand
name.
Use different page titles for each page. Each
page is an opportunity to target different
keywords.
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Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-
FOR MORE INQUIRIES:
the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

16. GOALS OF SEO
UNDERSTANDING SEO Meta Description
WEBSITE ANALYSIS Meta data is an often overlooked opportunity to attract
KEYWORD RESEARCH visitors from search. Interestingly, it does not directly
influence search engine rankings. Nevertheless, it is a
ON-PAGE SEO
SEO DEFINED good practice to include keywords in your meta
OFF-PAGE SEO description.
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES What the meta description is used for is to provide the
searcher with a short description of the page (<150
characters to be exact) beneath each result.
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www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-
FOR MORE INQUIRIES:
the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

17. GOALS OF SEO
UNDERSTANDING SEO Headers
WEBSITE ANALYSIS If a piece of text appears bigger or more prominent than
KEYWORD RESEARCH the other text on a page, it's probably part of a heading.
You can verify this by checking the HTML code of your
ON-PAGE SEO
SEO DEFINED website, and seeing if that text has an <h1>, <h2>, or
OFF-PAGE SEO <h3> tag surrounding it. Text in the headings is more likely
SEO CASE STUDIES
SEO SAMPLES
to be read by search engines as keywords than text in
GOOGLE ANALYTICS
SEO SAMPLES the rest of the page. For this reason, it is good to include
keywords in your headings whenever possible.
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EMAIL ruben@rlcomm.org the-difference/
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18. GOALS OF SEO
UNDERSTANDING SEO URL Optimization
WEBSITE ANALYSIS The URL of a web page is its web address. For example,
KEYWORD RESEARCH HubSpot's blog has a URL of http://blog.hubspot.com. The
URL structure of a website is about how the different URLs
ON-PAGE SEO
SEO DEFINED connect with each other.
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
The methods of fixing these issues depend entirely on the
GOOGLE ANALYTICS
SEO SAMPLES back-end parts of your website, such as your content
management system or programming framework.
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FOR MORE INQUIRIES: Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-
EMAIL ruben@rlcomm.org the-difference/
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19. GOALS OF SEO
UNDERSTANDING SEO
Principles of good URL structure:
WEBSITE ANALYSIS
Include keywords in your URLs. If you've
KEYWORD RESEARCH
already bought your main URL, then don't
ON-PAGE SEO
SEO DEFINED worry about buying a new one just for this
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES sake. But you can clean the URLs of your
GOOGLE ANALYTICS
SEO SAMPLES interior pages to include keywords and
not look like gibberish.
For your internal page URLs, separate
EVENT ORGANIZED BY individual keywords with dashes (-). For
example: http://hubspot.com/marketing-
resources/ is a good URL that captures
'marketing' and 'resources' as keywords.
www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-
FOR MORE INQUIRIES: the-difference/
EMAIL ruben@rlcomm.org
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20. GOALS OF SEO
UNDERSTANDING SEO
Warning: Avoid 'Keyword Stuffing'
WEBSITE ANALYSIS
After reading this, you might think, “Keywords
KEYWORD RESEARCH are really important. If having keywords all
ON-PAGE SEO
SEO DEFINED over my page helps me rank for them, I
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
should just fill my page with these keywords."
GOOGLE ANALYTICS
SEO SAMPLES
I'm afraid it's not that easy. Apart from
leading to a bad experience for site visitors,
search engines are smart enough to detect
these behaviors. Trying to 'trick' search
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engines is not a good SEO strategy.
www.rlcomm.org
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-
FOR MORE INQUIRIES: the-difference/
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220

21. GOALS OF SEO
UNDERSTANDING SEO OFF- PAGE SEO
WEBSITE ANALYSIS
Off-Page SEO: your site‟s overall “authority” on
KEYWORD RESEARCH the Web, which includes what other websites
ON-PAGE SEO
SEO DEFINED say about your site. This can take time to
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
improve.
GOOGLE ANALYTICS
SEO SAMPLES
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www.rlcomm.org
Source :Hubspot
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EMAIL ruben@rlcomm.org
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22. GOALS OF SEO
UNDERSTANDING SEO Link Building Activities
WEBSITE ANALYSIS
KEYWORD RESEARCH
ON-PAGE SEO
SEO DEFINED RSS Feed Directory Social
Blog Directy Submissions Submissions Bookmarking
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES Submissions
GOOGLE ANALYTICS
SEO SAMPLES
Article
Blog
Submissions
Commenting YOUR SITE
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Social Media
Blog Posting Forum
Posting
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Source :Various SEO Sites
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23. GOALS OF SEO
UNDERSTANDING SEO Understanding Analytics
WEBSITE ANALYSIS
KEYWORD RESEARCH
ON-PAGE SEO
SEO DEFINED
OFF-PAGE SEO
SEO CASE STUDIES
SEO SAMPLES
GOOGLE ANALYTICS
SEO SAMPLES
EVENT ORGANIZED BY
www.rlcomm.org
Source :Various SEO Sites
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24. Introduction to
Search Engine Optimization
EVENT ORGANIZED BY
Presented by
IVAN SHIELDON LLESOL
Certified SEO Specialist
ivan@rlcomm.org
www.twitter.com/ivanshieldon
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL ruben@rlcomm.org
MOBILE +63 933 519 0220