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1. Shifts in Airport culture
Airports have changed much. Now the traditional airport which once served as a mean for
getting flights and gathering room for passengers now transformed into world fashion
hubs.
Airports beyond retail and dining
So how do we prepare for the vast programmatic changes already reshaping today’s
airports? If you think that ice skating or host a birthday party in an airport suggest that
we’re spending too much time in airports, then it is not true. Instead, it suggests that we’re
building our lives around the idea of global transport.

2. But we must understand that simply adding more retail or dining options at airports is not
enough, and secondly just by redesigning the airport itself to seize the opportunities
available in this vast new frontier will not always work. All this begins by examining what
passengers are looking for beyond a place to buy a magazine, recharge their mobile phone,
and wait for a plane.
Historically, airports have been regarded as non-places or a necessary pause between
where one is and where one is headed but now that non-place like Airport has turnedinto a
‘third place’.However, as technology has moved on, so too have those non places like
airports, and today we’re seeing more space devoted to retail, dining, leisure, and cultural
amenities at airports.
Hence, this is partly a reflection of how airport business models have changed over the
years and, indeed, continue to transform today. In 2010, for example, non-aeronautical
revenue accounted for almost half of all revenue generated by airports in the US. This is
just an opposite result few years ago when aeronautical revenues dominated. The shift to
non-aeronautical revenue is merely a response to changing consumer demand. What is
clear, however, is that as airport professionals we must come to grips with the idea that
today’s airports are more than transportation hubs. In fact, they’re beginning to resemble
fully-fledged cities in their own right. They are taking on roles unheard of in the air
transportation industry.
The airports of today have more facilities than anyone would have thought possible when
looking back at the days of those small grass fields. With their multi-functional
infrastructure they are not only important to the local area but are also considered to be

3. full-fledged cities in their own right. Things at airport have changed this much that
previously, space for check-in, security and baggage handling was extremely important but
by the use of self-service kiosks, smart-phone boarding passes and online check-in, these
all means that more space than ever before can be dedicated to additional retail and leisure
facilities.
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