1. Relationships
Elements
Purposes
Link together by
Driven by various
behavior
structure
Shape its own
Form unique
External
forces
system
Make up
That’s bigger than its parts
uses
Feedback
loops
to keep the resiliency of
1. A system is coherently organized to achieve something.
impact
From readings: “Thinking in Systems”, Introduction & Ch.1 by Donella Meadows; “Digital Capital”, Ch.1 & 9 by Don Tapscott; “The Power of Product Platforms”, Ch.3 by Marc H. Meyer and Alvin P. Lehnerd

2. Contributors/P
articipants
Link together by
Driven by various
Platform
strategy
Organizing
structure
Shape its own
Form unique
Market
demands
b-web
Make up
That’s bigger than its parts
uses
Market
feedback
to keep the resilience of
Value
propositions
New rules
2. A b-web has all the characteristics of a system.
impact
From readings: “Thinking in Systems”, Introduction & Ch.1 by Donella Meadows; “Digital Capital”, Ch.1 & 9 by Don Tapscott; “The Power of Product Platforms”, Ch.3 by Marc H. Meyer and Alvin P. Lehnerd

3. From readings: “Thinking in Systems”, Introduction & Ch.1 by Donella Meadows; “Digital Capital”, Ch.1 & 9 by Don Tapscott; “The Power of Product Platforms”, Ch.3 by Marc H. Meyer and Alvin P. Lehnerd
impact
Contributors/P
articipants
Link together by
Driven by various
Platform
strategy
Shapes its own
Forms unique
Market
demands
b-web
Make up
That’s bigger than its parts
uses
Market
feedback
to keep the resilience of
Value
propositions
New rules
2. A b-web has all the characteristics of a system.
Organizing
structure
Aggregation
Distributed
network
Alliance
Value chain
Agora

4. From readings: “Thinking in Systems”, Introduction & Ch.1 by Donella Meadows; “Digital Capital”, Ch.1 & 9 by Don Tapscott; “The Power of Product Platforms”, Ch.3 by Marc H. Meyer and Alvin P. Lehnerd
impact
Organizing
structure
Contributors/P
articipants
Link together by
Driven by various
Shapes its own
Forms unique
Market
demands
b-web
Make up
That’s bigger than its parts
uses
Market
feedback
to keep the resilience of
Value
propositions
New rules
2. A b-web has all the characteristics of a system.
Platform
strategy
Vertical
scaling
Horizontal
leverage
Niche

5. Contributors/P
articipants
Link together by
Driven by various
Platform
strategy
Organizing
structure
Shapes its own
Forms unique
Market
demands
b-web
Make up
That’s bigger than its parts
uses
Market
feedback
to keep the resilience of
Value
propositions
New rules
2. A b-web has all the characteristics of a system.
impact
From readings: “Thinking in Systems”, Introduction & Ch.1 by Donella Meadows; “Digital Capital”, Ch.1 & 9 by Don Tapscott; “The Power of Product Platforms”, Ch.3 by Marc H. Meyer and Alvin P. Lehnerd

6. b-web
With a system
lens
Structure &
strategy
Value map
Current value
proposition
to
assess
Current value
contributors
then
disaggregate
Future value
proposition
to
envisio
n
and
draw That helps to
determine
In order to
weave
3. Creating a b-web is like this.
From reading: “Digital Capital”, Ch.9 by Don Tapscott;

7. b-web
With a system
lens
Structure &
strategy
Value map
Current value
proposition
to
assess
Current value
contributors
then
disaggregate
Future value
proposition
to
envisio
n
and
draw That helps to
determine
In order to
weave
3. Creating a b-web is kind of like… the design process.
From reading: “Digital Capital”, Ch.9 by Don Tapscott;

8. b-web
With a system
lens
Structure &
strategy
Value map
Current value
proposition
to
assess
Current value
contributors
then
disaggregate
Future value
proposition
to
revision
and
draw That helps to
determine
In order to
weave
Research Synthesis Design
3. Creating a b-web is kind of like… the design process.
From reading: “Digital Capital”, Ch.9 by Don Tapscott;

9. From readings: “Thinking in Systems”, Introduction & Ch.1 by Donella Meadows; “Digital Capital”, Ch.1 & 9 by Don Tapscott; “The Power of Product Platforms”, Ch.3 by Marc H. Meyer and Alvin P. Lehnerd
impact
Relationships
Elements
Purposes
Link together by
Driven by various
behavior
structure
Shapes its own
Forms its unique
External
forces
system
Make up
That’s bigger than its parts
uses
Feedback
loops
Are mechanisms to
keep the integrity of
1. A system is coherently organized to achieve something.

10. From readings: “Thinking in Systems”, Introduction & Ch.1 by Donella Meadows; “Digital Capital”, Ch.1 & 9 by Don Tapscott; “The Power of Product Platforms”, Ch.3 by Marc H. Meyer and Alvin P. Lehnerd
impact
Contributors/P
articipants
Link together by
Driven by various
Platform
strategy
Organizing
structure
Shapes its own
Forms unique
Market
demands
b-web
Make up
That’s bigger than its parts
uses
Market
feedback
Are mechanisms to
keep the integrity of
Value
propositions
New rules
2. A b-web has all the characteristics of a system.
1. A system is coherently organized to achieve something.

11. From reading: “Digital Capital”, Ch.9 by Don Tapscott;
b-web
With a system
lens
Structure &
strategy
Value map
Current value
proposition
to
assess
Current value
contributors
then
disaggregate
Future value
proposition
to
envisio
n
and
draw That helps to
determine
In order to
weave
3. Creating a b-web is like a design process.
2. A b-web has all the characteristics of a system.
1. A system is coherently organized to achieve something.

12. From reading: “Digital Capital”, Ch.9 by Don Tapscott;
b-web
With a system
lens
Structure &
strategy
Value map
Current value
proposition
to
assess
Current value
contributors
then
disaggregate
Future value
proposition
to
envisio
n
and
draw That helps to
determine
In order to
weave
3. Creating a b-web is like a design process.
2. A b-web has all the characteristics of a system.
1. A system is coherently organized to achieve something.
4. Therefore, the design process can be used to create other systems.