This is a presentation I did for the BizAcademy.

1. Social Media Marketing Strategy BizAcademy 2010 Ruby Ku March 17, 2010

2. A little about me… > CGI > Botswana > Waterloo

3. Before we begin... Play video: http://www.youtube.com/watch?v=6ILQrUrEWe8

4. Part 1. What Matters Part 2. 10-Step Guide Part 3. Group Exercise

5. Part 1. What Matters

6. social media ≠ marketing strategy

7. social media = a catalyst to marketing strategy

8. Marketing 101 Story Presence Accessibility Connection Research Cost

9. Marketing 101 Story Presence Accessibility Connection Research Cost catalyst Story Presence Accessibility Connection Research Cost

10. charity: water // success story Play video: http://www.charitywater.org/media/videos/

11. charity: water // homepage learn learn learn learn

12. charity: water // homepage act act act

13. charity: water // blog

14. charity: water // community conversation education promotion

15. charity: water // e-newsletter

16. charity: water // Twestival 1 single night 202 cities around the world $250,000 USD with numbers continuing Clean water for over 17,000 people

17. Social media done right is a very powerful tool . But you need a plan .

18. Part 2. Social Media Strategy in 0 Steps/

19. . What’s your story?

20. . What’s the call to action?

21. . Who’s leading?

22. . What content will you generate?

23. . Which social networks will you publish on?

24. . Who are the influencers?

25. . Listen

26. . Interact

27. . Measure

28. 0. Repeat (x1000000)

29. Part 3 – Exercise: Group 1 - tep 1-3 Group 2 - tep 4-6

30. Ongoing Exercise: Everybody - tep 7-10

31. For how-to guide: Email [email_address]

32. Ruby Ku http://rubyku.com rubyku85@gmail.com http://www.twitter.com/rubyku http://www.facebook.com/ruby.ku Questions?