Portfolio of 10+ years of marketing and PR experience in the fields of mobile, wireless, cloud computing, advertising and more.

1. Marketing, Communications and PR Professional

3.  Orchestrated a public launch of F# with a new product announcement, new website
and press to announce the company to the world for the first time
 Created go-to-market strategy with new solution offerings complete with full materials
for each offering and product
 Garnered press coverage with key industry influencers including
Adweek, AdExchanger, Billboard, Business Insider, GigaOm and more

6.  Works directly with F# sales team, as well as the entire global Spotify sales team
 Created and maintaining a sales portal that is accessed daily by Spotify sales team
members
 Material creation for all solutions and products
 Conducting market research with potential customers to help focus and tailor
message for various audiences

8.  Led the PR initiatives for leading tech companies including:
 Fortune 500 companies including Rackspace, Broadcom and Alcatel-Lucent
 Start-ups that eventually became acquired – Plaxo (Comcast), BelAir Networks
(Ericsson), ToneMedia (Cellfish)
 Worked directly with C-Suite and VP of Marketing to map PR into larger marketing
initiatives
 Drove numerous successful launches of companies, products and services

10. Created and managed social media accounts

11. Created and managed social media accounts

12. ALICIAMICKELSEN@GMAIL.COM
HTTP://WWW.LINKEDIN.COM/IN/ALICIAMICKELSEN