ALA Annual Meeting, Anaheim June 2012

2. Rudy Leon
-University of Nevada, Reno
Matt Upson
-Emporia State University
Lizz Zitron
-Carthage College

3. Outreach isn’t clearly defined
• Bringing services to new/
non-standard populations?
• Embedded librarians?
• Off campus librarians?
• Orientation librarians?
• “librarians on location”?
• Marketing and PR?

4. • Not marketing
Reach. Out.
Connect!
• Recognize the complexity of what we
offer
• Develop new ways to connect our
expected users to our services

5. Outreach is User-Centered
Connect to the folks you want
to reach
on their terms
with their needs in mind

6. Outreach is relationship building
• staff who work with similar constituencies
• the constituency itself
Relationship= Connection, over time, over
shared experiences
Building relationships takes time.
Outreach requires patience

7. Outreach is
Telling our story

8. Rudy Leon
rudy.leon@gmail.com
@rudibrarian
Matt Upson
matthewupson@gmail.com
@thunderbrarian
Lizz Zitron
ezitron@carthage.edu
@Lizzbrarian
Questions?