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Culture24 awayday 2010 digital and cultural trends

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Jane Finnis

Culture24 staff and trustee awayday: digital and cultural trends

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Culture 24 Digital trends that matter
Big Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
of 18-44 year olds interested in content 88 % go online online with half being convinced to research 50 % by blogs, online reviews, user comments *Forrester - Oct 2008
digital connects all 3 screens Don’t think computer, think browser. The growth will be mobile specifically in smartphones
owned earned $ $ $ effectiveness cost The digital model 2010
5 Cultural Trends 2010-2013 from Adam
1 Mobile & Localised [the big one for C24] ,[object Object],[object Object]
2 Fuck it, I’m just going to enjoy myself in spite of all this shit ,[object Object],[object Object]
3 Increasingly social consumption of media & the value of Live ,[object Object],[object Object]
4 Authenticity & unique, real Experiences ,[object Object],[object Object]
5 Value in personalised hard copy/concrete stuff ,[object Object]

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Culture24 awayday 2010 digital and cultural trends

  • 1. Culture 24 Digital trends that matter
  • 2.
  • 3. of 18-44 year olds interested in content 88 % go online online with half being convinced to research 50 % by blogs, online reviews, user comments *Forrester - Oct 2008
  • 4. digital connects all 3 screens Don’t think computer, think browser. The growth will be mobile specifically in smartphones
  • 5. owned earned $ $ $ effectiveness cost The digital model 2010
  • 6. 5 Cultural Trends 2010-2013 from Adam
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.

Editor's Notes

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