A presentation given by Jane Finnis of Culture24 to the Culturemondo Cuba Roundtable in 2007. This presentation focuses on how cultural institutions can help users to find and use their websites.

1. FOCUS ON USERS: Trying to understand the audience Jane Finnis 24 Hour Museum

2. Matt Cutts Head of Google's Webspam team http://video. google .com/ videoplay ? docid =8553629667451959310

4. End User Optimisation Easy for users to get around Search Engine Optimisation Easy for search engines to get around = =

5. Search Engine Optimisation End User Optimisation

6. Search Engine Optimisation Tecnología visibilidad de la información

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14. Search Engine Optimisation Start RSS

15. http://www.netvibes.com/ Username: ruthh@24hourmuseum.org.uk Pasword: 24hourmuseum Search Engine Optimisation

16. Search Engine Optimisation http://www.netvibes.com/uknationalarchives

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19. Easy for users to get around Easy for search engines to get around

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21. Oxford Internet Institute ( http://www. oii .ox.ac. uk /research/ oxis /oxis2005_report. pdf ) Common Information Environment ( http://talk. talis .com/archives/CIE_CC_Final_Report. pdf ) Digicult ( http://www. digicult .info/downloads/thematic_issue_3_low. pdf ) End User Optimisation

22. End User Optimisation viviendo en los sitios de búsqueda

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24. Assuming that traffic is roughly correlated to incoming links - the top 1,000 sites tracked by Technorati in Nov 2006 collectively had about 5 million incoming links. The bottom 1.5 million sites collectively had about 30 million links. End User Optimisation http://www.longtail.com/the_long_tail/

25. End User Optimisation 1. Engaging users online 4. Better services for teachers 3. Better services to the professional sector 2. Brokering Data OBJECTIVES USER PROFILES Tourist Teacher Data entry user Loyalist Child at home Sector Professional Journalist Lurker Data entry non user Non User Student

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27. End User Optimisation John Graham Karin PEOPLE / GENTE PROFILES / PERFILES Tourist Teacher Data entry user Loyalist Child at home Sector Professional Journalist Lurker Data entry non user Non User Student Roy Wendy Eddie Keith Billy Sarah Martin Matthew

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31. Analysis and Evaluation Análisis evaluación

32. Awstats Log files Google Analytics Code embedded on page Visitors in May = 490,600 Visitors in May = 276,406 Summary Log files Visitors in May = 620,070

33. Search Engine Optimisation Tecnología visibilidad de la información

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37. Google Analytics: May 2007 Search sent 200,350 total visits via 121,601 keywords

38. cuestionario “pop-up”

39. Easy for users to get around Easy for search engines to get around