City Brands are systemic brands. They depend on dozens of elements like: Symbols, Monuments, Transportations, People, Food, Climate, Language, Culture, Objects, Scenarios. This presentation is about creating City Brands and it was created for the IN Festival held in Lisbon in May 2013.
1. How to build city brands
With TAXIS, buses,
Bulls, TELEphONES, Trams,
subway and coffee shops?
City Branding & Tourism and Hospitality
by: Rui Ventura
Lisboa, 30 de Maio, 2013
=
=
2. Do you know the 277 a/93 legislation?
Rui.ventura@appm.pt
3. It transformed a valuable brand into something generic
Rui.ventura@appm.pt
31. If his proposal gets approved
LisbonTram will be in the
hands of all children across
theWorld.This idea itself is
more powerful than a global
advertising campaign, its
crowd-sourced, and its free.
Rui.ventura@appm.pt
58. The choice is ours: do we change or surrender to plastic?
Rui.ventura@appm.pt
59. City brands are built with
consistency, with a systemic
approach. Its like a collage of
products and brands that
are build on culture,
heritage and icons.
Conclusions:=
=
Lisboa, 30 de Maio, 2013
by: Rui Ventura