SlideShare a Scribd company logo
1 of 7
In brief, what is a monopoly           In relation to Microsoft

A copyright from the Government gives Microsoft the right to make and sell copies of
the Windows operating system. So when we decide to purchase a copy of Windows, we
have little choice but to pay the price that the firm charges for the product. Microsoft is
said to have a ‘Monopoly’ in the market for windows as it is used by over 90% of the
PC’s in the world! A Monopoly like Microsoft has no close competitors and therefore can
influence the market price of its product. A Monopoly firm is referred to as a ‘price
maker’.


Market Power:
Alters relationship between a firm’s costs and the price at which it sells that product to
the market.
   A competitive firm takes the price of its output as given by the market and then
chooses the quantity it will supply so that price=marginal cost.
   The prices that a monopoly charges exceeds marginal cost. This is evident in the
case of Microsoft’s Windows.
   So, without a doubt, it’s no surprise that monopolies charge high prices for their
products. So why don’t Microsoft charge €500 instead of €50 for their software?? The
answer is simple- Because the higher the price they charge, the fewer people who will
purchase their product at that price. People would find other alternatives such as
purchasing less computers, changing over to other operating systems or take the illegal
route..
   We must remember that monopolies cannot actually obtain any level of profit they
wish. Why? Because higher prices result in fewer customers.


Below is a link on an interesting article on the issue of ‘The Microsoft Monopoly: The
Facts, the Law and the Remedy’.
http://www.pff.org/issues-pubs/pops/pop7.4microsoftmonopolyfacts.html
Why monopolies arise?

      Monopoly: A firm that is the sole seller of a product without close
      substitutes.

      Firms are said to have a monopoly power if they are a dominant seller in
      the market and can exert some control over the market because of this.
      The fundamental cause of a monopoly is ‘’barriers to entry’’: a monopoly
      stays the only seller in its market as other firms cannot enter/compete with
      it. Barriers to entry have four main sources:




      Key research owned                          Barriers To
      by single firm
                                                    Entry
Government gives a firm                                                A firm can gain control
the exclusive right to                                                 of other firms in the
produce some good/service                                              market and therefore
                                                                       grow in size
                            Costs of production make a single
                            producer more efficient than
                            large numbers of producers
Example- owner of a well
                                                                                          Exclusive ownership of
                                             has a monopoly on water
                                                                                          a key resource is
 Firm owning a key                                                                        potential cause of a
 resource                                                                                 monopoly
                                         Monopoly
                                         Resources
Monopolists have much                                                                           Monopolies
greater market power                                                                            rarely arise
than single firms in                                                                            because if this
competitive markets               Monopolists can
                                  charge high price for
                                  necessities like water
                                                                              There are few examples of
                                                                              firms that own a resource
                                                                              that has no close
                                                                              substitutes

Monopolies happen
                                                           Patent/Copyright laws are used
as Government has
                                                           by Government to create a
given one
                                                           monopoly to serve public
person/firm the right
                                                           interest
to sell a good/service



                                              Government                                    Eg:Pharmaceutic
   European Kings used to                                                                   al companies
   grant exclusive licences                     created                                     applying for a
   to friends and allies to                                                                 patent
   raise money                                monopolies
                                                                                          Laws on
         Governments can                    Patents/Copyrights give                       patents/copyrights
         grant a monopoly as                1 producer a monopoly                         have benefits and
         it’s viewed to be in                                                             costs
         the public interest.
                                              Higher prices occur


                                                    Privatization of alcohol would
   In Sweeden-can control
                                                    result in fatal accidents, suicides
   directly the sale of alcohol
                                                    etc.
Firms less concerned about
An industry is a natural
                                      new entrants which may
monopoly when a single
                                      threaten its monopoly
firm can supple a
                                      power                                     Monopolist’s profit
good/servide to an entire
market                                                                          attracts new entrants
                                                                                into market

                                   Natural Monopolies
                                                                                       Market becomes
                                                                                       more competitive
      Economies of
      scale over range
                                      Distribution of               As markets expand, a
      of output
                                      water                         natural monopoly can
                                                                    evolve into a
                                                                    competitive market.
  A firm can produce a              Pipes must be built
  large amount of                   by a firm in the town
  output at a low cost

                                 Average costs of water are
                                 lowest if only 1 firm
                                 serves the entire market.


Large firms grown partly
through                                                                       Example: In UK, any
takeovers/merging and                                                         merger that gives a firm
acquisitions                                                                  25% or more of market
                                                                              may be investigated

                                  External Growth
   Industry becomes
   more concentrated



 Firm may develop monopoly                       Governments monitor
 power over their rivals + use                   acquisitions to notice any
 barriers to make it difficult                   implications for
 for new firms to enter                          competitions.
Monopoly Vs Competition:




The main difference between a competitive firm and a monopoly is the ability the
monopoly has to influence the price of its output. Competitive firms are small relative to
the market in which it operates so it takes the price of its output as given by the market
conditions. In contrast, because a monopoly is the sole producer in its market, it can
change the price of its goods by altering the quantity it supplies to the market.

The following video link below describes what a monopoly is in simple terms and also
the problems associated with it.

http://www.youtube.com/watch?v=b93mTVukuiE&feature=related
A Monopoly’s Revenue:

Total Revenue = Quantity sold × Price
Average Revenue = Total Revenue ÷ Quantity of output

Marginal Revenue: A monopolists marginal revenue is always less than the price of its
good and very different from marginal revenue for competitive firms. When a monopoly
increases the quantity it sells, it has two effects on total revenue: more output is sold
and the price falls.




Profit Maximization:

                How exactly do monopolistic firms maximize their profit?
                 - They maximize profit by choosing the quantity at which marginal
                revenue equals marginal cost.




The Welfare Cost of Monopoly:

A monopoly charges a price above marginal cost. This makes monopoly undesirable to
consumers. The monopoly earns a profit from charging this higher price. This makes it
desirable to the owners of the firm. A consumer surplus is consumers’ willingness to pay
for a good minus how much they actually pay for it.
Examples of Monopolies:

Iarnrod Eireann




Microsoft



American Telephone & Telegraph




Major League Baseball




Telkom

Long Island Power Authority

More Related Content

What's hot

What's hot (18)

natural monopoly
natural monopolynatural monopoly
natural monopoly
 
Monopoly lesson 7
Monopoly lesson 7Monopoly lesson 7
Monopoly lesson 7
 
Monopoly Market structure
Monopoly Market structureMonopoly Market structure
Monopoly Market structure
 
Monopoly market structure
Monopoly market structureMonopoly market structure
Monopoly market structure
 
Monopoly Market
Monopoly MarketMonopoly Market
Monopoly Market
 
Lec 22 Monopoly Competition
Lec 22 Monopoly CompetitionLec 22 Monopoly Competition
Lec 22 Monopoly Competition
 
Monopoly
Monopoly Monopoly
Monopoly
 
Monopoly
MonopolyMonopoly
Monopoly
 
Monopsony lesson
Monopsony lessonMonopsony lesson
Monopsony lesson
 
Lec 23 Monopolistic Competition
Lec 23 Monopolistic CompetitionLec 23 Monopolistic Competition
Lec 23 Monopolistic Competition
 
Monopoly and Duopoly
Monopoly and DuopolyMonopoly and Duopoly
Monopoly and Duopoly
 
Final research step before starting a business
Final research step before starting a businessFinal research step before starting a business
Final research step before starting a business
 
Oligopoly & duopoly
Oligopoly & duopolyOligopoly & duopoly
Oligopoly & duopoly
 
Oligopoly Assignment
Oligopoly AssignmentOligopoly Assignment
Oligopoly Assignment
 
Market structure
Market structureMarket structure
Market structure
 
Presentation why is monopoly not popular in the current business environment(1)
Presentation  why is monopoly not popular in the current business environment(1)Presentation  why is monopoly not popular in the current business environment(1)
Presentation why is monopoly not popular in the current business environment(1)
 
Duopoly
DuopolyDuopoly
Duopoly
 
Lesson 10--mkt-structures[1]
Lesson 10--mkt-structures[1]Lesson 10--mkt-structures[1]
Lesson 10--mkt-structures[1]
 

Similar to Monopoly Slides

Similar to Monopoly Slides (20)

' Laskcjdbhjalspdj
' Laskcjdbhjalspdj' Laskcjdbhjalspdj
' Laskcjdbhjalspdj
 
' Laskcjdbhjalspdj
' Laskcjdbhjalspdj' Laskcjdbhjalspdj
' Laskcjdbhjalspdj
 
Monopoly
MonopolyMonopoly
Monopoly
 
Different types of monopoly practices
Different types of monopoly practicesDifferent types of monopoly practices
Different types of monopoly practices
 
Monopolies Defined
Monopolies DefinedMonopolies Defined
Monopolies Defined
 
Monopoly report
Monopoly reportMonopoly report
Monopoly report
 
Chapter24 puremonopoly
Chapter24 puremonopolyChapter24 puremonopoly
Chapter24 puremonopoly
 
Monopoly
MonopolyMonopoly
Monopoly
 
Pricing theory
Pricing theory Pricing theory
Pricing theory
 
Market structure
Market structureMarket structure
Market structure
 
Monopoly Case Study.pptx
Monopoly Case Study.pptxMonopoly Case Study.pptx
Monopoly Case Study.pptx
 
Monopoly
MonopolyMonopoly
Monopoly
 
Industrial monopoly
Industrial monopolyIndustrial monopoly
Industrial monopoly
 
Chapter7.ppt
Chapter7.pptChapter7.ppt
Chapter7.ppt
 
MONOPOLY
MONOPOLYMONOPOLY
MONOPOLY
 
Monopoly
MonopolyMonopoly
Monopoly
 
Monopoly
MonopolyMonopoly
Monopoly
 
Micro economics --4
Micro economics --4Micro economics --4
Micro economics --4
 
Monopoly market structure
Monopoly market structureMonopoly market structure
Monopoly market structure
 
Monopoly Concept
Monopoly ConceptMonopoly Concept
Monopoly Concept
 

Monopoly Slides

  • 1. In brief, what is a monopoly In relation to Microsoft A copyright from the Government gives Microsoft the right to make and sell copies of the Windows operating system. So when we decide to purchase a copy of Windows, we have little choice but to pay the price that the firm charges for the product. Microsoft is said to have a ‘Monopoly’ in the market for windows as it is used by over 90% of the PC’s in the world! A Monopoly like Microsoft has no close competitors and therefore can influence the market price of its product. A Monopoly firm is referred to as a ‘price maker’. Market Power: Alters relationship between a firm’s costs and the price at which it sells that product to the market. A competitive firm takes the price of its output as given by the market and then chooses the quantity it will supply so that price=marginal cost. The prices that a monopoly charges exceeds marginal cost. This is evident in the case of Microsoft’s Windows. So, without a doubt, it’s no surprise that monopolies charge high prices for their products. So why don’t Microsoft charge €500 instead of €50 for their software?? The answer is simple- Because the higher the price they charge, the fewer people who will purchase their product at that price. People would find other alternatives such as purchasing less computers, changing over to other operating systems or take the illegal route.. We must remember that monopolies cannot actually obtain any level of profit they wish. Why? Because higher prices result in fewer customers. Below is a link on an interesting article on the issue of ‘The Microsoft Monopoly: The Facts, the Law and the Remedy’. http://www.pff.org/issues-pubs/pops/pop7.4microsoftmonopolyfacts.html
  • 2. Why monopolies arise? Monopoly: A firm that is the sole seller of a product without close substitutes. Firms are said to have a monopoly power if they are a dominant seller in the market and can exert some control over the market because of this. The fundamental cause of a monopoly is ‘’barriers to entry’’: a monopoly stays the only seller in its market as other firms cannot enter/compete with it. Barriers to entry have four main sources: Key research owned Barriers To by single firm Entry Government gives a firm A firm can gain control the exclusive right to of other firms in the produce some good/service market and therefore grow in size Costs of production make a single producer more efficient than large numbers of producers
  • 3. Example- owner of a well Exclusive ownership of has a monopoly on water a key resource is Firm owning a key potential cause of a resource monopoly Monopoly Resources Monopolists have much Monopolies greater market power rarely arise than single firms in because if this competitive markets Monopolists can charge high price for necessities like water There are few examples of firms that own a resource that has no close substitutes Monopolies happen Patent/Copyright laws are used as Government has by Government to create a given one monopoly to serve public person/firm the right interest to sell a good/service Government Eg:Pharmaceutic European Kings used to al companies grant exclusive licences created applying for a to friends and allies to patent raise money monopolies Laws on Governments can Patents/Copyrights give patents/copyrights grant a monopoly as 1 producer a monopoly have benefits and it’s viewed to be in costs the public interest. Higher prices occur Privatization of alcohol would In Sweeden-can control result in fatal accidents, suicides directly the sale of alcohol etc.
  • 4. Firms less concerned about An industry is a natural new entrants which may monopoly when a single threaten its monopoly firm can supple a power Monopolist’s profit good/servide to an entire market attracts new entrants into market Natural Monopolies Market becomes more competitive Economies of scale over range Distribution of As markets expand, a of output water natural monopoly can evolve into a competitive market. A firm can produce a Pipes must be built large amount of by a firm in the town output at a low cost Average costs of water are lowest if only 1 firm serves the entire market. Large firms grown partly through Example: In UK, any takeovers/merging and merger that gives a firm acquisitions 25% or more of market may be investigated External Growth Industry becomes more concentrated Firm may develop monopoly Governments monitor power over their rivals + use acquisitions to notice any barriers to make it difficult implications for for new firms to enter competitions.
  • 5. Monopoly Vs Competition: The main difference between a competitive firm and a monopoly is the ability the monopoly has to influence the price of its output. Competitive firms are small relative to the market in which it operates so it takes the price of its output as given by the market conditions. In contrast, because a monopoly is the sole producer in its market, it can change the price of its goods by altering the quantity it supplies to the market. The following video link below describes what a monopoly is in simple terms and also the problems associated with it. http://www.youtube.com/watch?v=b93mTVukuiE&feature=related
  • 6. A Monopoly’s Revenue: Total Revenue = Quantity sold × Price Average Revenue = Total Revenue ÷ Quantity of output Marginal Revenue: A monopolists marginal revenue is always less than the price of its good and very different from marginal revenue for competitive firms. When a monopoly increases the quantity it sells, it has two effects on total revenue: more output is sold and the price falls. Profit Maximization: How exactly do monopolistic firms maximize their profit? - They maximize profit by choosing the quantity at which marginal revenue equals marginal cost. The Welfare Cost of Monopoly: A monopoly charges a price above marginal cost. This makes monopoly undesirable to consumers. The monopoly earns a profit from charging this higher price. This makes it desirable to the owners of the firm. A consumer surplus is consumers’ willingness to pay for a good minus how much they actually pay for it.
  • 7. Examples of Monopolies: Iarnrod Eireann Microsoft American Telephone & Telegraph Major League Baseball Telkom Long Island Power Authority