SlideShare una empresa de Scribd logo
1 de 18
Descargar para leer sin conexión
1.- TRAVEL DISTRIBUTION IS A COMPLEX WORLD:
Whether we are Apartment Companies, Apartment Owners etc in today´s World bookings are made
(mainly) online. This Infography depicts the different options to book online that a user can choose
depending on what moment of research is: looking for inspiration, planning a trip, researching for the
best offer and finally booking. Across those moments there are different choices (metasearch engines,
Hotel/Aparments Booking Sites, Review´s Sites,…) to book Accommodation.
Brands have to define the best route to get bookings (being in all of them is not possible) and moreover
they will have to increase direct bookings and maintain a good balance between direct/indirect sales in
order to get profitability

http://blog.edreams.es/the-online-travel-ecosystem-infografico/

Another view about the Online Travel Ecosystem:

1
Source: http://www.slideshare.net/kevinlukemay/kevin-may-blueglass-breakfast-august-2013
Affilinet, Affiliation Network, published an “online barometer” about which online sources are
customer using to book online (European data). They reported that 50% of “online bookings”
were made through “travel content sites” like Trip Advisor.

2
http://www.travolution.co.uk/Articles/2013/03/13/6554/infographic+online+travel+barometer.html

1.1 Direct Sales:
So in order to get direct bookings it is pretty important to set up a strategy to get qualified
traffic: paid search, natural search, social networks are commonly used. But Affiliate
Marketing has been growing through the last 10 years and becoming a great source of
leads & sales with the added beauty that “you only pay per confirmed booking”.

3
2.-AFFILIATE MARKETING:
Source: http://www.affiliates4u.com/media/uploads/docs/A4u_Performance_Marketing_Guide_2013.pdf

Affiliate marketing is a medium whereby an online store (also known as the “merchant” or
“advertiser”) receives leads or sales from 3rd party websites (also known as “affiliates”). The
beauty of affiliate marketing is that the advertisers only pay for actual sales or pre-defined
actions that are agreed from the launch of the program.
Pre-defined actions could be any or a combination of the following:
Cost per click (CPC)
Cost per lead or per registration (CPL)
Cost per acquisition (CPA)
Cost per sale

4
The affiliate will promote the advertiser through various methods, for example through email
marketing, display advertising through banners or on a comparison site, maybe even through
social media. Affiliate types vary and depend on the promotional methods described above.
Some typical affiliate types include content sites (that promote advertisers by including text
links within the article and copy), vouchercode sites, cashback sites, email database owners
and distributers, corporate/employee rewards companies, shopping comparison engines and
director
2.1 TRACKING:
Tracking sales and leads are the heart of affiliate marketing. Without the ability to track
results reliably, performance marketing doesn’t exist. Affiliate tracking is surprisingly simple.
Each time a visitor clicks an affiliate URL the affiliate network will set or store tracking
information on the visitor’s computer. The affiliate network then knows which affiliate
referred that visitor to that advertiser.
The affiliate network will provide each advertiser with their individual HTML tracking code. It’s
then added to the page at the end of any action the advertiser is paying affiliates for, normally
the “success” or “thank you” page shown after making a purchase. This tracking code will pass
order or lead data to the affiliate network. When the affiliate network’s tracking code is
shown, for example after each purchase, the affiliate network will read back it’s tracking
information, which was previously set. Commission is then paid
Affiliate networks in the UK currently operate on a “last click wins” basis.
If before a transaction takes place multiple affiliates refer the same visitor, only the last
affiliate who sent the visitor before the transaction takes place will be paid the commission.
(CANNIBALIZATION)

5
2.2 AFFILIATION PITCH AND PLAYERS:
WHAT IS AN AFFILIATE NETWORK AND WHAT DO THEY DO?
The network provides a platform for an advertiser to run its affiliate programme. It provides
the technical infrastructure that allows the advertiser to work with affiliate publishers knowing
that there is a tracking, reporting and payment mechanism in place. Networks also benefit
advertisers and publishers by offering the trust and reassurance of account management staff
to assist according to specified service level.
WHAT IS THE ROLE OF AN AFFILIATE AGENCY?
An affiliate agency is an extension of the advertiser's existing marketing team and fulfils the
role of an outsourced affiliate manager. The agency ensures the programme has a strategy
that is understood by client and publishers and a sustainable commercial base. On a day-today level it is about the practical administration of promotions, voucher codes, creative
(banners) and newsletters and reporting back to the client.
Identifying and recruiting new affiliates that fit the advertiser’s target customer base
Engaging with affiliates using a strategic communications approach
Leveraging advertiser awareness with the network(s) so if there are new
publishers/affiliates or technology solutions which aid in the sales growth, then it is the
role of a good affiliate agency to bring these to the attention of the advertiser.
Reporting and ensuring a communications feedback loop between the advertiser,
network and affiliate in an effective manner and pret-targeting companies operate on a cost
per sale or a cost per click basis.

6
3. AFFILIATION SWOT

7
8
4. REFERRAL MARKETING:
When we get customers getting new users for our company and we reward them (either with
cash, loyalty points, added value…) we talk then of Referral Marketing:

9
4.1 DIFFERENCIES:
Source: http://blog.getambassador.com/affiliate-vs-referral-marketing-whats-the/
Both models are able to get new lead/sales to our business

10
While “an affiliate” is an advocate that maybe does not know our brand and is moved by
financial motivations, the “referrer” is aloyal customer which recomemend our brand (and
furthermore gets cash but many times only gets features, bonus, points…)

11
U.S Affiliation Marketing will reach 4.1 $ Billion spending in 2014.
83% of satisfied customer are willing to refer products and services.

12
13
14
15
5. SETTING UP YOUR STRATEGY

1. Either if you use your Own Program or use a external platform, you need to DESIGN
your Affiliation Program:
-

What Commission are you sharing with Affiliates (Networks and Websites)

-

Which channels you allow to be used by them: PPC? EMAIL? RETARGETTING?
REMARKETING?

-

Which kind of websites are you planning to work with

-

Final Bonus?

2. PROVIDE WITH TOOLS: in order to generate sales for you, Affiliated need some tools:
-Tracked links: Home, Landing Pages, Specific Product Places, etc
- Banner-Creativities: to Display in an attractive way
- Marketing tools: voucher codes, offers,
- HTML-XML tools: like Search-boxes widgets, XML product feeds, etc

16
3. RECRUIT: If you are using your Own program, you will be responsible to communicate
and get onboard Affiliates and Super Affiliates, when you work with Platform and
Agencies they will take care of that part as well
4. MESURE AND PAYMENTS: it is crucial for the Affiliate to be in the know of its sales
(eventhough the Visitors and Clicks is getting for your company) on real time basis. The
most important thing is to pay them (directly or through Platforms) on time and in
easy ways (Paypal).

DEFINING OBJECTIVES
As with all marketing, the setting of clear objectives is vital.
Objectives should be distinct and
measureable and be clearly understood by all internal parties.
The objective could be to:
•Increase brand awareness within demographics or geography
•Increase traffic to your desktop site or mobile site
•Increase relevant consumer details into your CRM databases or onto your social pages
•Increase the downloads of your mobile app
•Generate warm sales leads
•Generate additional sales
•Increase basket sizes

17
Sources:
PERFORMANCE MARKETING GUIDE 2013. Affiliates4u
http://www.affiliates4u.com/media/uploads/docs/A4u_Performance_Marketing_Guide_2013.pdf

GET AMBASSADORS BLOG:
http://blog.getambassador.com/affiliate-vs-referral-marketing-whats-the/

18

Más contenido relacionado

La actualidad más candente

Technology and Transparency: Challenges, Insights and Innovations in the UK A...
Technology and Transparency: Challenges, Insights and Innovations in the UK A...Technology and Transparency: Challenges, Insights and Innovations in the UK A...
Technology and Transparency: Challenges, Insights and Innovations in the UK A...owenhewitson
 
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your Advantage
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your AdvantageBlog-Crowd Control_ How to Use Audience Marketing Platforms to Your Advantage
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your AdvantageJohn Connolly
 
eCommerce - Account Based Marketing - Part 1 - The Definition
eCommerce - Account Based Marketing - Part 1 - The DefinitioneCommerce - Account Based Marketing - Part 1 - The Definition
eCommerce - Account Based Marketing - Part 1 - The DefinitionVladimir Petrović
 
25 Examples of Native Analytics in Modern Products
25 Examples of Native Analytics in Modern Products25 Examples of Native Analytics in Modern Products
25 Examples of Native Analytics in Modern ProductsMichelle Wetzler
 
Foundations of digital marketing
Foundations of digital marketingFoundations of digital marketing
Foundations of digital marketingAllen Roberts
 
Modern Marketing and Advertising: How the Internet has changed the landscape
Modern Marketing and Advertising: How the Internet has changed the landscapeModern Marketing and Advertising: How the Internet has changed the landscape
Modern Marketing and Advertising: How the Internet has changed the landscapeEizzil
 
4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer Data4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer DataJim Nichols
 
Digital marketing
Digital marketingDigital marketing
Digital marketingRaju Singh
 
Fastforward.ai intro dec2021
Fastforward.ai intro dec2021Fastforward.ai intro dec2021
Fastforward.ai intro dec2021JariHeinonen6
 
Marketing on net_and_mobile
Marketing  on  net_and_mobileMarketing  on  net_and_mobile
Marketing on net_and_mobileDale Sternberg
 
ROIALTY Pitch Deck
ROIALTY Pitch DeckROIALTY Pitch Deck
ROIALTY Pitch DeckROIALTY
 
DMP Use Case_NFI 2016
DMP Use Case_NFI 2016DMP Use Case_NFI 2016
DMP Use Case_NFI 2016Ryan Hatfield
 
DWA_Intent Driven Marketing PDF_FINAL
DWA_Intent Driven Marketing PDF_FINALDWA_Intent Driven Marketing PDF_FINAL
DWA_Intent Driven Marketing PDF_FINALBrent Peckham
 
Content marketer dictionary
Content marketer dictionaryContent marketer dictionary
Content marketer dictionaryChafik YAHOU
 
Programmatic Advertising Thesis Final3
Programmatic Advertising Thesis Final3Programmatic Advertising Thesis Final3
Programmatic Advertising Thesis Final3William Ammerman
 

La actualidad más candente (18)

Technology and Transparency: Challenges, Insights and Innovations in the UK A...
Technology and Transparency: Challenges, Insights and Innovations in the UK A...Technology and Transparency: Challenges, Insights and Innovations in the UK A...
Technology and Transparency: Challenges, Insights and Innovations in the UK A...
 
MODERN CUSTOMER JOURNEY
MODERN CUSTOMER JOURNEYMODERN CUSTOMER JOURNEY
MODERN CUSTOMER JOURNEY
 
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your Advantage
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your AdvantageBlog-Crowd Control_ How to Use Audience Marketing Platforms to Your Advantage
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your Advantage
 
eCommerce - Account Based Marketing - Part 1 - The Definition
eCommerce - Account Based Marketing - Part 1 - The DefinitioneCommerce - Account Based Marketing - Part 1 - The Definition
eCommerce - Account Based Marketing - Part 1 - The Definition
 
25 Examples of Native Analytics in Modern Products
25 Examples of Native Analytics in Modern Products25 Examples of Native Analytics in Modern Products
25 Examples of Native Analytics in Modern Products
 
Foundations of digital marketing
Foundations of digital marketingFoundations of digital marketing
Foundations of digital marketing
 
Modern Marketing and Advertising: How the Internet has changed the landscape
Modern Marketing and Advertising: How the Internet has changed the landscapeModern Marketing and Advertising: How the Internet has changed the landscape
Modern Marketing and Advertising: How the Internet has changed the landscape
 
4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer Data4 Strategies to Unlock Value From Your Mobile Customer Data
4 Strategies to Unlock Value From Your Mobile Customer Data
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Fastforward.ai intro dec2021
Fastforward.ai intro dec2021Fastforward.ai intro dec2021
Fastforward.ai intro dec2021
 
Marketing on net_and_mobile
Marketing  on  net_and_mobileMarketing  on  net_and_mobile
Marketing on net_and_mobile
 
ROIALTY Pitch Deck
ROIALTY Pitch DeckROIALTY Pitch Deck
ROIALTY Pitch Deck
 
DMP Use Case_NFI 2016
DMP Use Case_NFI 2016DMP Use Case_NFI 2016
DMP Use Case_NFI 2016
 
DWA_Intent Driven Marketing
DWA_Intent Driven MarketingDWA_Intent Driven Marketing
DWA_Intent Driven Marketing
 
DWA_Intent Driven Marketing PDF_FINAL
DWA_Intent Driven Marketing PDF_FINALDWA_Intent Driven Marketing PDF_FINAL
DWA_Intent Driven Marketing PDF_FINAL
 
People-Based Marketing
People-Based MarketingPeople-Based Marketing
People-Based Marketing
 
Content marketer dictionary
Content marketer dictionaryContent marketer dictionary
Content marketer dictionary
 
Programmatic Advertising Thesis Final3
Programmatic Advertising Thesis Final3Programmatic Advertising Thesis Final3
Programmatic Advertising Thesis Final3
 

Similar a Introducing Affiliation Marketing and Referrals into your Web Strategy

Everything you need to learn digital marketing
Everything you need to learn digital marketingEverything you need to learn digital marketing
Everything you need to learn digital marketingahmedjehad8
 
Affiliate marketing guide 2013 mariliis uibomae - head of online marketing
Affiliate marketing guide 2013   mariliis uibomae - head of online marketingAffiliate marketing guide 2013   mariliis uibomae - head of online marketing
Affiliate marketing guide 2013 mariliis uibomae - head of online marketingMariliis Uibomäe
 
10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing StrategiesVivastream
 
Internet Marketing
Internet MarketingInternet Marketing
Internet MarketingLaura Brown
 
How to Drive Partner Collaboration Using an Affiliate Marketing Tool
How to Drive Partner Collaboration Using an Affiliate Marketing ToolHow to Drive Partner Collaboration Using an Affiliate Marketing Tool
How to Drive Partner Collaboration Using an Affiliate Marketing ToolZINFI Technologies, Inc.
 
Appdoubler an introduction - october 2010
Appdoubler   an introduction - october 2010Appdoubler   an introduction - october 2010
Appdoubler an introduction - october 2010Manuel
 
Appdoubler an introduction - october 2010
Appdoubler   an introduction - october 2010Appdoubler   an introduction - october 2010
Appdoubler an introduction - october 2010Manuel
 
Affilae | Affiliates Guide (EN)
Affilae | Affiliates Guide (EN)Affilae | Affiliates Guide (EN)
Affilae | Affiliates Guide (EN)Affilae
 
Glossary of Affiliate Terms | Pay Per Call Masterclass
Glossary of Affiliate Terms | Pay Per Call Masterclass Glossary of Affiliate Terms | Pay Per Call Masterclass
Glossary of Affiliate Terms | Pay Per Call Masterclass Ringba
 
Affiliate marketing
Affiliate marketingAffiliate marketing
Affiliate marketingRITA NONG
 
AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! - htt...
AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! -  htt...AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! -  htt...
AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! - htt...imunMaeri
 
Affiliate Marketing E-Guide.
Affiliate Marketing E-Guide.Affiliate Marketing E-Guide.
Affiliate Marketing E-Guide.Razaahmad42
 
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveDiscussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
 
The 5 Top Reasons Why Affiliates Join An Affiliate Network
The 5 Top Reasons Why Affiliates Join An Affiliate NetworkThe 5 Top Reasons Why Affiliates Join An Affiliate Network
The 5 Top Reasons Why Affiliates Join An Affiliate NetworkMedo Šećerbećirević
 
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdfMonetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdfDinnur Ibrahim
 
freefiretools.pdf
freefiretools.pdffreefiretools.pdf
freefiretools.pdfskk648827
 

Similar a Introducing Affiliation Marketing and Referrals into your Web Strategy (20)

Everything you need to learn digital marketing
Everything you need to learn digital marketingEverything you need to learn digital marketing
Everything you need to learn digital marketing
 
Affiliate marketing guide 2013 mariliis uibomae - head of online marketing
Affiliate marketing guide 2013   mariliis uibomae - head of online marketingAffiliate marketing guide 2013   mariliis uibomae - head of online marketing
Affiliate marketing guide 2013 mariliis uibomae - head of online marketing
 
Affliate marketing
Affliate marketingAffliate marketing
Affliate marketing
 
The Performance Marketing Primer
The Performance Marketing PrimerThe Performance Marketing Primer
The Performance Marketing Primer
 
10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies
 
Internet Marketing
Internet MarketingInternet Marketing
Internet Marketing
 
How to Drive Partner Collaboration Using an Affiliate Marketing Tool
How to Drive Partner Collaboration Using an Affiliate Marketing ToolHow to Drive Partner Collaboration Using an Affiliate Marketing Tool
How to Drive Partner Collaboration Using an Affiliate Marketing Tool
 
Appdoubler an introduction - october 2010
Appdoubler   an introduction - october 2010Appdoubler   an introduction - october 2010
Appdoubler an introduction - october 2010
 
Appdoubler an introduction - october 2010
Appdoubler   an introduction - october 2010Appdoubler   an introduction - october 2010
Appdoubler an introduction - october 2010
 
Affilae | Affiliates Guide (EN)
Affilae | Affiliates Guide (EN)Affilae | Affiliates Guide (EN)
Affilae | Affiliates Guide (EN)
 
Glossary of Affiliate Terms | Pay Per Call Masterclass
Glossary of Affiliate Terms | Pay Per Call Masterclass Glossary of Affiliate Terms | Pay Per Call Masterclass
Glossary of Affiliate Terms | Pay Per Call Masterclass
 
Affiliate marketing
Affiliate marketingAffiliate marketing
Affiliate marketing
 
AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! - htt...
AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! -  htt...AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! -  htt...
AFFILIATE- a new browsing program COPY THIS LINK TO ACCES Affiliate!!! - htt...
 
What is affiliate marketing and how does it work?
What is affiliate marketing and how does it work?What is affiliate marketing and how does it work?
What is affiliate marketing and how does it work?
 
Affiliate Marketing E-Guide.
Affiliate Marketing E-Guide.Affiliate Marketing E-Guide.
Affiliate Marketing E-Guide.
 
Rg guide
Rg guide Rg guide
Rg guide
 
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveDiscussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspective
 
The 5 Top Reasons Why Affiliates Join An Affiliate Network
The 5 Top Reasons Why Affiliates Join An Affiliate NetworkThe 5 Top Reasons Why Affiliates Join An Affiliate Network
The 5 Top Reasons Why Affiliates Join An Affiliate Network
 
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdfMonetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
 
freefiretools.pdf
freefiretools.pdffreefiretools.pdf
freefiretools.pdf
 

Último

HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Último (20)

HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Introducing Affiliation Marketing and Referrals into your Web Strategy

  • 1. 1.- TRAVEL DISTRIBUTION IS A COMPLEX WORLD: Whether we are Apartment Companies, Apartment Owners etc in today´s World bookings are made (mainly) online. This Infography depicts the different options to book online that a user can choose depending on what moment of research is: looking for inspiration, planning a trip, researching for the best offer and finally booking. Across those moments there are different choices (metasearch engines, Hotel/Aparments Booking Sites, Review´s Sites,…) to book Accommodation. Brands have to define the best route to get bookings (being in all of them is not possible) and moreover they will have to increase direct bookings and maintain a good balance between direct/indirect sales in order to get profitability http://blog.edreams.es/the-online-travel-ecosystem-infografico/ Another view about the Online Travel Ecosystem: 1
  • 2. Source: http://www.slideshare.net/kevinlukemay/kevin-may-blueglass-breakfast-august-2013 Affilinet, Affiliation Network, published an “online barometer” about which online sources are customer using to book online (European data). They reported that 50% of “online bookings” were made through “travel content sites” like Trip Advisor. 2
  • 3. http://www.travolution.co.uk/Articles/2013/03/13/6554/infographic+online+travel+barometer.html 1.1 Direct Sales: So in order to get direct bookings it is pretty important to set up a strategy to get qualified traffic: paid search, natural search, social networks are commonly used. But Affiliate Marketing has been growing through the last 10 years and becoming a great source of leads & sales with the added beauty that “you only pay per confirmed booking”. 3
  • 4. 2.-AFFILIATE MARKETING: Source: http://www.affiliates4u.com/media/uploads/docs/A4u_Performance_Marketing_Guide_2013.pdf Affiliate marketing is a medium whereby an online store (also known as the “merchant” or “advertiser”) receives leads or sales from 3rd party websites (also known as “affiliates”). The beauty of affiliate marketing is that the advertisers only pay for actual sales or pre-defined actions that are agreed from the launch of the program. Pre-defined actions could be any or a combination of the following: Cost per click (CPC) Cost per lead or per registration (CPL) Cost per acquisition (CPA) Cost per sale 4
  • 5. The affiliate will promote the advertiser through various methods, for example through email marketing, display advertising through banners or on a comparison site, maybe even through social media. Affiliate types vary and depend on the promotional methods described above. Some typical affiliate types include content sites (that promote advertisers by including text links within the article and copy), vouchercode sites, cashback sites, email database owners and distributers, corporate/employee rewards companies, shopping comparison engines and director 2.1 TRACKING: Tracking sales and leads are the heart of affiliate marketing. Without the ability to track results reliably, performance marketing doesn’t exist. Affiliate tracking is surprisingly simple. Each time a visitor clicks an affiliate URL the affiliate network will set or store tracking information on the visitor’s computer. The affiliate network then knows which affiliate referred that visitor to that advertiser. The affiliate network will provide each advertiser with their individual HTML tracking code. It’s then added to the page at the end of any action the advertiser is paying affiliates for, normally the “success” or “thank you” page shown after making a purchase. This tracking code will pass order or lead data to the affiliate network. When the affiliate network’s tracking code is shown, for example after each purchase, the affiliate network will read back it’s tracking information, which was previously set. Commission is then paid Affiliate networks in the UK currently operate on a “last click wins” basis. If before a transaction takes place multiple affiliates refer the same visitor, only the last affiliate who sent the visitor before the transaction takes place will be paid the commission. (CANNIBALIZATION) 5
  • 6. 2.2 AFFILIATION PITCH AND PLAYERS: WHAT IS AN AFFILIATE NETWORK AND WHAT DO THEY DO? The network provides a platform for an advertiser to run its affiliate programme. It provides the technical infrastructure that allows the advertiser to work with affiliate publishers knowing that there is a tracking, reporting and payment mechanism in place. Networks also benefit advertisers and publishers by offering the trust and reassurance of account management staff to assist according to specified service level. WHAT IS THE ROLE OF AN AFFILIATE AGENCY? An affiliate agency is an extension of the advertiser's existing marketing team and fulfils the role of an outsourced affiliate manager. The agency ensures the programme has a strategy that is understood by client and publishers and a sustainable commercial base. On a day-today level it is about the practical administration of promotions, voucher codes, creative (banners) and newsletters and reporting back to the client. Identifying and recruiting new affiliates that fit the advertiser’s target customer base Engaging with affiliates using a strategic communications approach Leveraging advertiser awareness with the network(s) so if there are new publishers/affiliates or technology solutions which aid in the sales growth, then it is the role of a good affiliate agency to bring these to the attention of the advertiser. Reporting and ensuring a communications feedback loop between the advertiser, network and affiliate in an effective manner and pret-targeting companies operate on a cost per sale or a cost per click basis. 6
  • 8. 8
  • 9. 4. REFERRAL MARKETING: When we get customers getting new users for our company and we reward them (either with cash, loyalty points, added value…) we talk then of Referral Marketing: 9
  • 11. While “an affiliate” is an advocate that maybe does not know our brand and is moved by financial motivations, the “referrer” is aloyal customer which recomemend our brand (and furthermore gets cash but many times only gets features, bonus, points…) 11
  • 12. U.S Affiliation Marketing will reach 4.1 $ Billion spending in 2014. 83% of satisfied customer are willing to refer products and services. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 5. SETTING UP YOUR STRATEGY 1. Either if you use your Own Program or use a external platform, you need to DESIGN your Affiliation Program: - What Commission are you sharing with Affiliates (Networks and Websites) - Which channels you allow to be used by them: PPC? EMAIL? RETARGETTING? REMARKETING? - Which kind of websites are you planning to work with - Final Bonus? 2. PROVIDE WITH TOOLS: in order to generate sales for you, Affiliated need some tools: -Tracked links: Home, Landing Pages, Specific Product Places, etc - Banner-Creativities: to Display in an attractive way - Marketing tools: voucher codes, offers, - HTML-XML tools: like Search-boxes widgets, XML product feeds, etc 16
  • 17. 3. RECRUIT: If you are using your Own program, you will be responsible to communicate and get onboard Affiliates and Super Affiliates, when you work with Platform and Agencies they will take care of that part as well 4. MESURE AND PAYMENTS: it is crucial for the Affiliate to be in the know of its sales (eventhough the Visitors and Clicks is getting for your company) on real time basis. The most important thing is to pay them (directly or through Platforms) on time and in easy ways (Paypal). DEFINING OBJECTIVES As with all marketing, the setting of clear objectives is vital. Objectives should be distinct and measureable and be clearly understood by all internal parties. The objective could be to: •Increase brand awareness within demographics or geography •Increase traffic to your desktop site or mobile site •Increase relevant consumer details into your CRM databases or onto your social pages •Increase the downloads of your mobile app •Generate warm sales leads •Generate additional sales •Increase basket sizes 17
  • 18. Sources: PERFORMANCE MARKETING GUIDE 2013. Affiliates4u http://www.affiliates4u.com/media/uploads/docs/A4u_Performance_Marketing_Guide_2013.pdf GET AMBASSADORS BLOG: http://blog.getambassador.com/affiliate-vs-referral-marketing-whats-the/ 18