Targeting the audience

Key Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Persuasion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting Motivation ,[object Object],[object Object],[object Object],[object Object]

Two steps of Targeting ,[object Object],[object Object]

Maslow’s Hierarchy of Needs ,[object Object],[object Object],SELF-ACTUALIZATION Pursue Inner Talent Creativity Fulfillment SELF_ESTEEM Achievement Mastery Recognition Respect BELONGING-LOVE Friends Family Spouse Lover SAFETY Security Stability Freedom from Fear PHYSIOLOGICAL Food Water Shelter Warmth

[object Object],[object Object],[object Object],[object Object],Audience Analysis Beliefs/Values Lead to the creation of Attitude Is reflected in Behavior

Tips in Targeting Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organizing your Argument ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Pro Side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A breakdown in discipline is responsible for the family unit falling apart. Parents need to adopt Tough Love discipline rules in their homes. The current punishment laws fall short of having a fair and equitable punishment goal. The death penalty is a justifiable method of criminal punishment.

The Pro Side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Con Side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Persuasive communication is the process through which people attempt to influence the beliefs or actions of others Communication will be most persuasive when we build the message around the other person The Audience Conclusion

Targeting the audience

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