A Digital Advocacy webinar with: - Kathy Ozer, Executive Director, National Family Farm Coalition - Rachel Nagin, Emerson Hunger Fellow, National Family Farm Coalition - Caleb Dean, Communications Associate, Sustainable Northwest - Renee Magyar, Marketing Manager, Sustainable Northwest Original air date: July 18, 2013

1. Digital AdvocacyDigital Advocacy
Webinar SeriesWebinar Series
Digital Campaigns:
Advocacy in a Wired World
Our panelists: Renee Magyar , Marketing Manager
Caleb Dean, Communications Consultant
Sustainable Northwest
Kathy Ozer, Executive Director
Rachel Nagin, Emerson Hunger Fellow
National Family Farm Coalition
Our moderator: Marty Newell, Center for Rural Strategies
Funding from
July 17, 2013 2:00pm ET

2. Question and Answer by ChatQuestion and Answer by Chat
How we’ll spend this next hour
together:
GotoWebinar tech overview
Introductions
Presentations

3. GotoWebinar Tips:
This webinar will be recorded and made available
on the RuralXChange website this week.
All webinar controls are located on your toolbar
on the right side of your screen. You can
minimize or move the bar for a better view of the
presentation.
All participants will be muted throughout the
webinar.
If you have a question for the presenters or have
technical difficulties, please use the
question/chat feature located at the bottom of
your tool bar.

4. Digital Rural Advocacy Grant
Webinar
National Family Farm Coalition
Kathy Ozer, Executive Director
Rachel Nagin, Emerson Hunger Fellow

5. Context
• National Family Farm Coalition
• Credit issues
• Investment in Land

6. Narratives and Advocacy
• Why Narratives?
• PlaceStories

7. Next Steps
• Outreach to listservs
• Presentations to
Conferences
• Sharing of interview
questions
– Online
– Workshop packets
• Working with Researchers

8. Land Prices and Fracking
PhotoCredit:4seasonsfarmmarket.comandChk.com
Photo Credit: American University Practicum: Farmers,
Fairness, and th Farm Bill GIS Maps
http://www.farmbillfairness.org/maps

9. Hmong Farming Community
• National Hmong American
Farmers
• Changes in last 15 years
• 10% own land vs 90% lease
year to year
• Climate uncertainty and
Unsustainable Poultry
Contracts
PhotoCredit:NationalhmongAmericanFarmers,NHAF.org

10. Land Loss in the African
American Community
• Land Loss Prevention Project
• Development - Land price
consequences
• African American farming
gap and tobacco transition
• Land trusts
PhotoCredit:LandLossPreventionProject:http://www.landloss.org/sustainableag.php

11. Beginning Farmer Transition
• Dakota Rural Action
• Farm Beginnings
Program
• Farmer Network
community outreach
• Lack of access and capital
• Future of rural
communities, legacy of
agriculture
PhotoCredit:DakotaRuralAction:
http://dakotarural.org/grow/farmbeginnings/graduate-profiles-student-feedback/

12. Which is Riskier?
Diverse crops, diverse harvest
windows, diverse markets
No crop insurance, programs
set at conventional prices
Single crop, single harvest
window, single market
Crop Insurance, disaster
programs
Too
Risky

13. Why?
1. Data
2. Familiarity
3. Risk Management
Programs

14. Options
• Quantify risk differently
– Research
– Proof of Concept
– Short-term versus long-term views of risk
• Extend risk management programs
– New insurance products
– Compensate for farmers’ actual price
– Advocacy for individual farmers
• Change the risk tolerance

15. Farm Aid Resources
• Farmer Resource Network
(http://ideas.farmaid.org)
• 1-800-FARM-AID /
farmhelp@farmaid.org hotline
• Farm Advocate Link
(www.farmaid.org/advocates)

16. #HeatLocal
Renee Magyar & Caleb Dean
Communications Staff (Past and Present)

17. The Campaign

18. Leveraged Events

19. Building Capacity

20. What’s next?

21. For more information contact:
Renee Magyar
Marketing Manager
www.SustainableNorthwest.org
Main line (503) 221-6911
info@SustainableNorthwest.org

22. For more information
National Family Farm Coalition:
http://placestories.com/project/8465#!v=about
Kathy Ozer, Executive Director
Rachel Nagin, Emerson Hunger Fellow
Sustainable Northwest:
http://www.sustainablenorthwest.org/blog/category/heatlocal
Renee Magyar , Marketing Manager
Caleb Dean, Communications Consultant

23. Digital AdvocacyDigital Advocacy
Webinar SeriesWebinar Series
Digital Campaigns:
Advocacy in a Wired World
Continue the conversation at:
www.ruralxchange.net/groups/digital-toolshed
Funding from